Skip to content

Yugioh

Yugioh shows low returns (0.4%), but weak search conversion (1.1%) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 15% of 2,084 Spielzeug niches · +10 vs the category median of 43

Market size 60Growth 19Conversion 14Competition 80Returns 98Price range 67Avg price 95Brand share 19Review moat 87Quality gap 40
This niche Category average · 2,084 niches

Is Yugioh profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Yugioh is a €509K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Yugioh: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.2% over the last 90 days and 1.1% of searches end in a purchase.

€509K

revenue / yr

Units sold / yr25K
Search volume / yr-11.2%1.4M
Conversion rate1.1%
Avg price€31.82

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 110
Top-5 product click share35%
Open market8%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement50%
New entrants (1y)14· 6 succeeded
Avg rating4.5★
Avg reviews251

Top Yugioh products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€20K€41K€61K€81K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

110

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

35%

Top 20: 78%

Open market

5%

  • Yu-Gi-Oh!46%
  • KONAMI28%
  • TCG8%
  • BB-Toy-Trades6%
  • MZTCG4%
  • Arkero-G3%
  • Open — no brand owns it (3 brands, 5%)

Yugioh demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR1.1%Products42Brands9Top 5 Brands92%OOS Rate11.5%Rating4.5★Reviews251Avg BSR#230
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Yugioh search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yugioh486K/yr
  • yugioh karten279K/yr
  • yu gi oh132K/yr
  • yugioh structure deck106K/yr
  • yugioh display83K/yr
  • yu gi oh karten64K/yr
  • yugioh deck41K/yr
  • yu-gi-oh37K/yr
  • yugioh booster30K/yr
  • yu gi oh structure deck22K/yr

What reviews say buyers love and hate about Yugioh

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Sammlungsobjekte23%

Super Karten

beworben Vs Tatsächliches Produkt19%

Das Produkt ist wie beschrieben

Qualität insgesamt17%

Super Produkt

Preis-Leistungs-Verhältnis15%

fairer Preis

Geschenk Zweck8%

Schönes Geschenk für Kinder

What buyers complain about

90% of reviews
Preis-Leistungs-Verhältnis30%

teuer

beworben Vs Tatsächliches Produkt20%

Nicht das was das Foto vorgibt

Gesamt anzeigen20%

war aber so gut wie alles gleich also das display ist nicht empfehlenswert.

Produktzustand20%

Nicht wie angegeben Neu und OVP

Yugioh return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
31%
2Gesamtgröße
19%
3Kratzfestigkeit
8%
4Preis-Leistungs-Verhältnis
8%
5Produktzustand
6%

Common Yugioh questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yugioh 53/100 on Amazon Germany — Worth a look. The niche generates €509K/yr across 42 tracked products. 6 of 14 products launched in the last 360 days are still selling. Search demand moved -11.2% over the last 90 days.
Search demand for Yugioh on Amazon Germany peaks in Dec, where the busiest month runs 1.8× the quietest.