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Yatzy

prices mostly outside the sweet spot ($4.41–$14.26) — Yatzy doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,038 of 2,084 Spielzeug niches · on the category median

Market size 56Growth 53Conversion 81Competition 11Returns 96Price range 0Avg price 28Brand share 5Review moat 50Quality gap 24
This niche Category average · 2,084 niches

Is Yatzy profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Yatzy is a €405K/yr Amazon Germany market (509K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Yatzy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.2% over the last 90 days and 8.5% of searches end in a purchase.

€405K

revenue / yr

Units sold / yr50K
Search volume / yr+24.2%509K
Conversion rate8.5%
Avg price€9.35

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 104
Top-5 product click share86%
Open market2%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement50%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews1,546

Top Yatzy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

€0€40K€81K€121K€162K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

104

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Schmidt50%
  • Schmidt Spiele35%
  • DiceCupFlex7%
  • jiawaggag4%
  • YEWCEP2%
  • DELALO2%
  • Open — no brand owns it (0%)

Yatzy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume509KCVR8.5%Products10Brands6Top 5 Brands98%OOS Rate0.0%Rating4.6★Reviews1,546Avg BSR#54
18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Top Yatzy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kniffel377K/yr
  • kniffel set20K/yr
  • kniffel spiel76K/yr
  • kniffel reiseset10K/yr
  • reise kniffel8K/yr
  • kniffel to go5K/yr
  • mini kniffel7K/yr
  • reisekniffel4K/yr
  • kniffel reise4K/yr

What reviews say buyers love and hate about Yatzy

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Spaß/Unterhaltungserlebnis42%

Super Spiel

Gesamtgröße9%

Passt alless

Preis-Leistungs-Verhältnis6%

Preis Leistung super

beworben Vs Tatsächliches Produkt6%

Gutes Spiel wie beschrieben

Portabilität6%

Für Reisen perfekt

What buyers complain about

77% of reviews
Gesamtgröße34%

der Durchmesser scheint mit ein wenig klein,

Qualität insgesamt17%

Schlechte Qualität

Dicke9%

aus vergleichsweise dünnem Papier (gefühlt etwas dünner als normales A4-Kopierpapier)

Geschenk Zweck4%

falls ihr das wie ich als Geschenk geplant hattet, vll eher nicht.

Spaß/Unterhaltungserlebnis4%

Macht so keinen Spaß, da greife ich lieber auch zu Hause zur kleineren Reisegröße

Yatzy return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
68%
2Geschenk Zweck
5%
3Materialqualität
3%
4Qualität insgesamt
3%
5Produktzustand
3%

Common Yatzy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yatzy 43/100 on Amazon Germany — Skip it. The niche generates €405K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +24.2% over the last 90 days.
Search demand for Yatzy on Amazon Germany peaks in Dec, where the busiest month runs 2.3× the quietest.