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Wwe

weak search conversion (0.5%) — Wwe doesn't clear our bar today.

Flapen Score

49
Skip it

Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 43

Market size 26Growth 11Conversion 6Competition 96Returns 98Price range 66Avg price 95Brand share 24Review moat 93Quality gap 35
This niche Category average · 2,084 niches

Is Wwe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wwe is a €107K/yr Amazon Germany market (779K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Wwe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.4% over the last 90 days and 0.5% of searches end in a purchase.

€107K

revenue / yr

Units sold / yr4K
Search volume / yr-27.4%779K
Conversion rate0.5%
Avg price€28.71

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers26 · 279
Top-5 product click share15%
Open market10%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 122 products

Sponsored placement34%
New entrants (1y)75· 8 succeeded
Avg rating4.5★
Avg reviews148

Top Wwe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

€0€1K€2K€3K€4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

279

Top-5 brand share

90%

Top 20: 99%

Top-5 click share

15%

Top 20: 46%

Open market

9%

  • Mattel57%
  • WWE29%
  • Funko2%
  • Mitchell & Ness1%
  • Topps1%
  • ekids1%
  • Open — no brand owns it (20 brands, 9%)

Wwe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume779KCVR0.5%Products122Brands26Top 5 Brands90%OOS Rate5.4%Rating4.5★Reviews148Avg BSR#2,313
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Wwe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wwe figuren267K/yr
  • wwe206K/yr
  • wrestling figuren93K/yr
  • wwe elite31K/yr
  • wwe ultimate edition26K/yr
  • wwe mattel21K/yr
  • wwe figur23K/yr
  • wwe ring20K/yr
  • wwe elite figuren14K/yr
  • wwe figuren elite15K/yr

What reviews say buyers love and hate about Wwe

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Qualität insgesamt21%

Super Produkt

Spaß/Unterhaltungserlebnis13%

Spaßfaktor 100%

Sammlungsobjekte13%

WWE Eric Bischoff Mattel Elite Collection Monday Night Wars Series 8 Wrestling Actionfigur

Preis-Leistungs-Verhältnis9%

Top Preis-Leistung

beworben Vs Tatsächliches Produkt9%

Wie vorbestellt erhalten

What buyers complain about

80% of reviews
Preis-Leistungs-Verhältnis30%

Überteuert

Qualität insgesamt20%

Üble Qualität

Gesamtgröße20%

Zu klein als erwartet

Geruch10%

riechen unangenehm

Wwe return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
25%
2Gesamtgröße
15%
3Defekt Material/Teile
14%
4Qualität insgesamt
11%
5Preis-Leistungs-Verhältnis
8%

Common Wwe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wwe 49/100 on Amazon Germany — Skip it. The niche generates €107K/yr across 122 tracked products. 8 of 75 products launched in the last 360 days are still selling. Search demand moved -27.4% over the last 90 days.
Search demand for Wwe on Amazon Germany peaks in Dec, where the busiest month runs 2.2× the quietest.