Is wwe profitable to sell on Amazon Germany?

The niche generates €107K/yr across 122 tracked products. 8 of 75 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (49/100).

How competitive is the wwe niche?

26 brands and 279 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in wwe?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Gesamtgröße. The return rate is 0.5%.

When does demand for wwe peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the wwe niche?

Listings span €5.96–€134.47; the average listing price is €28.71 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.

wwe

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Incredible€28.71

avg listing price — sweet spot $15–$100

Review moat

Great147.87

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.96–€134.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€107K

€107K/yr · 779K searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-27.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals Out of Stock

According to Flapen's Amazon Germany niche tracking, wwe is a €107K/yr Amazon Germany market (779K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

wwe market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €86K–€115K; units × avg price
Conversion rate: 0.5%
Avg BSR: #2,313
Page quality: 0%
Prime: 88%
Sponsored: 34%
Out of stock: 5.4%
Avg brand age: 41 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

279

Top-5 brand share

90%

Top 20: 99%

Top-5 click share

15%

Top 20: 46%

Open market

Mattel57%
WWE29%
Funko2%
Mitchell & Ness1%
Topps1%
ekids1%
Open — no brand owns it (20 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top wwe search terms

wwe figuren267K/yr -23.1%0.4% conv.
wwe206K/yr -25.4%0.2% conv.
wrestling figuren93K/yr -37.9%0.9% conv.
wwe elite31K/yr -22.8%0.4% conv.
wwe ultimate edition26K/yr -37.5%0.3% conv.
wwe mattel21K/yr -30.7%0.3% conv.
wwe figur23K/yr -37.4%0.4% conv.
wwe ring20K/yr -33.7%0.8% conv.
wwe elite figuren14K/yr -4.4%0.4% conv.
wwe figuren elite15K/yr -34.6%0.1% conv.

All search terms

Top wwe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel WWE Penta-Actionfigur Hauptkampf-Serie #163 ca. 15 cm große Superstar-Sammelfigur mit 14 Bewegungspunkten und lebensechtem Aussehen JHJ02 [Mehrfarbig]

WWE€16.144.8★192 rev

Mattel WWE Ultimate Edition (Gunther)

Mattel€22.064.7★1,016 rev

Mattel WWE Elite Collection Top Picks Set mit Actionfigur und Zubehörteilen ca. 15 cm große Sammelfigur Roman Reigns mit Händen und Wrestling-Ausrüstung zu Austauschen (Stile können abweichen) JHV14

Mattel€14.844.6★109 rev

Mattel WWE Ultimate Edition Actionfigur und Zubehör im Set ca. 15 cm große The Rock Final Boss Sammelfigur mit austauschbaren Köpfen und Händen und 30 Bewegungspunkten JKD32

WWE€35.444.6★140 rev

Mattel WWE Ultimate Edition Actionfigur und Zubehör im Set ca. 15 cm große Shawn-Michaels-Sammelfigur mit austauschbaren Köpfen und Händen und 30 Bewegungspunkten JKD31

WWE€36.054.8★185 rev

Newest

by launch date

WWE Kinder Shorty Pyjama-Set Kurzarmshirt & Shorts Für Jungen Jungen Schlafanzug Wrestling-Set Grau 158

WWE€18.6611 rev

2mo ago

WWE Jungen Pyjama Kinder Set Schlafanzug Kinder Jungen Kurz Mit Gürtel Design Bequemer Schlafanzug Weiß 122

WWE€17.639 rev

3mo ago

2026 Topps Chrome WWE werkseitig versiegelt Value Box

Topps€43.91102 rev

3mo ago

Mattel WWE Penta-Actionfigur Hauptkampf-Serie #163 ca. 15 cm große Superstar-Sammelfigur mit 14 Bewegungspunkten und lebensechtem Aussehen JHJ02 [Mehrfarbig]

WWE€16.14192 rev

5mo ago

Mattel WWE Elite Actionfigur und Zubehör Serie #123 Set ca. 15 cm große Sammelfigur Drew McIntyre mit 25 Bewegungspunkten und austauschbaren Händen JHT63 [Mehrfarbig]

Mattel€24.5251 rev

5mo ago

What buyers say about wwe

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Super Produkt”

Spaß/Unterhaltungserlebnis13%

“Spaßfaktor 100%”

Sammlungsobjekte13%

“WWE Eric Bischoff Mattel Elite Collection Monday Night Wars Series 8 Wrestling Actionfigur”

Preis-Leistungs-Verhältnis9%

“Top Preis-Leistung”

beworben Vs Tatsächliches Produkt9%

“Wie vorbestellt erhalten”

Design insgesamt7%

“Die Details sind gelungen”

Montage/Installation7%

“Leicht zu Bauen”

Geschenk Zweck7%

“Super Geschenk”

Stärke5%

“Stabile, hochwertige Figuren”

Gesamtgröße2%

“Genau passend in Größe L”

What buyers complain about

Preis-Leistungs-Verhältnis30%

“Überteuert”

Qualität insgesamt20%

“Üble Qualität”

Gesamtgröße20%

“Zu klein als erwartet”

Geruch10%

“riechen unangenehm”

Top return reasons

Geschenk Zweck25%

Gesamtgröße15%

Defekt Material/Teile14%

Qualität insgesamt11%

Preis-Leistungs-Verhältnis8%

Haftung/Klebrigkeit4%

Funktionalität insgesamt3%

Produktzustand3%

Montage/Installation2%

Materialqualität2%

Common questions

Is wwe profitable to sell on Amazon Germany?: The niche generates €107K/yr across 122 tracked products. 8 of 75 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (49/100).
How competitive is the wwe niche?: 26 brands and 279 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in wwe?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Gesamtgröße. The return rate is 0.5%.
When does demand for wwe peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the wwe niche?: Listings span €5.96–€134.47; the average listing price is €28.71 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.

wwe