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Woom Fahrrad Kinder

Fail

Buyers convert on only 1.0% of searches, so Woom Fahrrad Kinder is a Fail.

Flapen Score
49
49 / 100
Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 43
Market size
€470K/yr318K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
41%top-5 click share · 16 brands · 73 sellers

Flapen Score

Woom Fahrrad Kinder against its category

The dotted line is the Spielzeug average. Past it, Woom Fahrrad Kinder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Woom Fahrrad Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Woom Fahrrad Kinder 318K times last year and spent an estimated €470K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €470K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
1.0%
Market size, estimated
€470Ka year
Peak month
March3.9× the quietest month
Top search term
woom64K searches a year

02 · Price

A sale here is worth €141.92.

Listings sell for €141.92 on average, from €4.42 to €467.77. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €141.92 that is €0 to €14K a year per listing.

Average price
€141.92above the $15 to $100 sweet spot
Price range
€4.42–€467.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€14K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #143 within Sport & Outdoor. It carries 798 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
59%
Out of stock, average day
14.8%
Average rank
#143in Sport & Outdoor
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
798per listing
Listings tracked
39

04 · Newcomers

5 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Woom Fahrrad Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

73

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

11%

  • Brand 174%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (10 brands, 11%)

Demand

Woom Fahrrad Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.9×

Search terms

Top Woom Fahrrad Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • woom64K/yr
  • woom fahrrad kinder68K/yr
  • woom zubehör35K/yr
  • woom klingel22K/yr
  • woom 220K/yr
  • woom 322K/yr
  • woom fahrrad12K/yr
  • woom 415K/yr
  • woom 56K/yr
  • woom bike6K/yr

Reviews and returns

What reviews say buyers love and hate about Woom Fahrrad Kinder

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Helligkeit/Glanz/Glühen”
14%of negative reviews mention “Haltbarkeit”
1.1%of orders come back
“Nach 3 Monaten defekt”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Woom Fahrrad Kinder questions

Answered from the same tracked data.