Wolfgang Petry Kostüm
FailDemand is soft, at -77.4% this quarter, so Wolfgang Petry Kostüm is a Fail.
- Flapen Score
- 37 / 100Ranks 1,531 of 2,084 Spielzeug niches · −6 vs the category median of 4337
- Market size
- €31K/yr34K searches / yr
- 90-day growth
- -77.4%search demand this quarter
- Competition
- 85%top-5 click share · 9 brands · 21 sellers
Flapen Score
Wolfgang Petry Kostüm against its category
The dotted line is the Spielzeug average. Past it, Wolfgang Petry Kostüm is stronger. Inside it, weaker.
Market
The Wolfgang Petry Kostüm market on Amazon at a glance
Shoppers on Amazon Germany searched for Wolfgang Petry Kostüm 34K times last year and spent an estimated €31K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -77.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -77.4%
- Conversion, latest week
- 5.0%
- Market size, estimated
- €31Ka year
- Peak month
- February9.4× the quietest month
- Top search term
- wolfgang petry kostüm25K searches a year
02 · Price
A sale here is worth €17.90.
Listings sell for €17.90 on average, from €7.47 to €25.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €17.90 that is €2K to €4K a year per listing.
- Average price
- €17.90inside the $15 to $100 sweet spot
- Price range
- €7.47–€25.85
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 4.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #672 within Perücken & Haarteile. It carries 96 reviews at 3.81 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 67%
- Out of stock, average day
- 20.7%
- Average rank
- #672in Perücken & Haarteile
- Average rating
- 3.81 starsAmazon Germany average 4.37 stars
- Average reviews
- 96per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Wolfgang Petry Kostüm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
21
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
10%
- Brand 142%
- Brand 221%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 66%
- Open — no brand owns it (3 brands, 10%)
Demand
Wolfgang Petry Kostüm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 9.4×
Reviews and returns
What reviews say buyers love and hate about Wolfgang Petry Kostüm
We read the reviews and the return reasons for every product selling here.
“Allerdings hat die Perücke einen kompletten Rotstich bzw Rote strähnen, was überhaupt nicht passt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
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FAQ
Common Wolfgang Petry Kostüm questions
Answered from the same tracked data.