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Wolf Ohren

Fail

Demand is soft, at -72.3% this quarter, so Wolf Ohren is a Fail.

Flapen Score
42
42 / 100
Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size
€21K/yr86K searches / yr
90-day growth
-72.3%search demand this quarter
Competition
44%top-5 click share · 22 brands · 42 sellers

Flapen Score

Wolf Ohren against its category

The dotted line is the Spielzeug average. Past it, Wolf Ohren is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wolf Ohren market on Amazon at a glance

Shoppers on Amazon Germany searched for Wolf Ohren 86K times last year and spent an estimated €21K. The top 5 brands take 48% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -72.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-72.3%
Conversion, latest week
2.3%
Market size, estimated
€21Ka year
Top search term
wolf ohren29K searches a year

02 · Price

A sale here is worth €10.82.

Listings sell for €10.82 on average, from €5.33 to €24.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €10.82 that is €0 to €1K a year per listing.

Average price
€10.82under the $15 to $100 sweet spot
Price range
€5.33–€24.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
6.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #839 within Haarschmuck. It carries 108 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
90%
Out of stock, average day
16.2%
Average rank
#839in Haarschmuck
Average rating
4.19 starsAmazon Germany average 4.37 stars
Average reviews
108per listing
Listings tracked
31

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wolf Ohren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

42

Top-5 brand share

48%

Top 20: 98%

Top-5 click share

44%

Top 20: 89%

Open market

44%

  • Brand 111%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Wolf Ohren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Nov · busiest ÷ quietest = 16.8× · 9 of 12 months tracked

Search terms

Top Wolf Ohren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wolf ohren29K/yr
  • wolfsohren19K/yr
  • wolf ears8K/yr
  • wolfsohren haarreif8K/yr
  • wolfs ohren5K/yr
  • werwolf ohren9K/yr
  • wolf ohren haarreif8K/yr

Reviews and returns

What reviews say buyers love and hate about Wolf Ohren

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Gesamtgröße”
6.2%of orders come back
“Die Ohren sehen in echt viel kleiner”
A buyer, on “Gesamtgröße”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wolf Ohren questions

Answered from the same tracked data.