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Wolf Kostüm

Wolf Kostüm shows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-91.3% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 43

Market size 28Growth 0Conversion 19Competition 81Returns 16Price range 74Avg price 84Brand share 92Review moat 91Quality gap 87
This niche Category average · 2,084 niches

Is Wolf Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wolf Kostüm is a €122K/yr Amazon Germany market (436K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Worth a look — 50/100.

Wolf Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -91.3% over the last 90 days and 1.5% of searches end in a purchase.

€122K

revenue / yr

Units sold / yr6K
Search volume / yr-91.3%436K
Conversion rate1.5%
Avg price€18.40

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers33 · 53
Top-5 product click share34%
Open market57%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement67%
New entrants (1y)19· 0 succeeded
Avg rating4.1★
Avg reviews181

Top Wolf Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€5K€10K€15K€20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

33 falling

Sellers

53

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

34%

Top 20: 73%

Open market

52%

  • IBLUELOVER14%
  • DarkCom12%
  • LBJR6%
  • Carreuty6%
  • AUNGKWANG5%
  • PjuQow5%

Wolf Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume436KCVR1.5%Products45Brands33Top 5 Brands43%OOS Rate24.2%Rating4.1★Reviews181Avg BSR#2,346
50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 29.5×

Top Wolf Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wolf kostüm94K/yr
  • werwolf kostüm57K/yr
  • wolf kostüm kinder46K/yr
  • wolfskostüm kinder12K/yr
  • wolf kostüm herren37K/yr
  • werwolf kostüm kinder54K/yr
  • kostüm wolf14K/yr
  • wolfskostüm9K/yr
  • wolf kostüm damen35K/yr
  • kostüm wolf kinder11K/yr

What reviews say buyers love and hate about Wolf Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Gesamtgröße20%

Gute Passform

Qualität insgesamt18%

Sehen nicht schlecht aus

Komfort insgesamt10%

die Maske ließ sich auch ganz angenehm über längere Zeit tragen.

Weiches Gefühl5%

Das graue Plüschfell fühlt sich angenehm weich und glatt an und sorgt für eine schöne Optik

Materialqualität5%

Material und Qualität sind auch ganz in Ordnung

What buyers complain about

81% of reviews
Gesamtgröße29%

unmögliche Passform - war extrem verknittert - nicht nutzbar für micht u wurde retourniert

Reißverschlussqualität14%

Reißverschluss taugt nichts

Preis-Leistungs-Verhältnis14%

Teuer

beworben Vs Tatsächliches Produkt7%

Trotz Erwachsener Person auf dem Bild war die Größe eher für Kinder

Hartes Gefühl7%

Lediglich das Plastik an der Maske ist etwas hart

Wolf Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

7.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
66%
2Qualität insgesamt
7%
3beworben Vs Tatsächliches Produkt
6%
4Materialqualität
6%
5Geruch
3%

Common Wolf Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wolf Kostüm 50/100 on Amazon Germany — Worth a look. The niche generates €122K/yr across 45 tracked products. 0 of 19 products launched in the last 360 days are still selling. Search demand moved -91.3% over the last 90 days.
Search demand for Wolf Kostüm on Amazon Germany peaks in Jan–Feb–Oct–Nov, where the busiest month runs 29.5× the quietest.