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Wish Disney

Fail

Demand is soft, at -56.7% this quarter, so Wish Disney is a Fail.

Flapen Score
29
29 / 100
Ranks 1,959 of 2,084 Spielzeug niches · −14 vs the category median of 43
Market size
€10K/yr23K searches / yr
90-day growth
-56.7%search demand this quarter
Competition
80%top-5 click share · 6 brands · 283 sellers

Flapen Score

Wish Disney against its category

The dotted line is the Spielzeug average. Past it, Wish Disney is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wish Disney market on Amazon at a glance

Shoppers on Amazon Germany searched for Wish Disney 23K times last year and spent an estimated €10K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -56.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €10K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-56.7%
Conversion, latest week
2.8%
Market size, estimated
€10Ka year
Peak month
December15.3× the quietest month
Top search term
asha3K searches a year

02 · Price

A sale here is worth €15.33.

Listings sell for €15.33 on average, from €6.51 to €46.94. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €15.33 that is €0 to €2K a year per listing.

Average price
€15.33inside the $15 to $100 sweet spot
Price range
€6.51–€46.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,007 within Bau- & Konstruktionsspielzeug. It carries 2,135 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#1,007in Bau- & Konstruktionsspielzeug
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
2,135per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Wish Disney products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

283

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 134%
  • Brand 225%
  • Brand 320%
  • Brand 410%
  • Brand 57%
  • Brand 64%

Demand

Wish Disney search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.3×

Search terms

Top Wish Disney search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • asha3K/yr
  • wish disney5K/yr
  • disney wish4K/yr
  • tonie wish2K/yr
  • wish tonie figur2K/yr
  • lego wish2K/yr
  • wish tonie949/yr
  • lego disney wish660/yr
  • tonies wish1K/yr
  • wish spielzeug880/yr

Reviews and returns

What reviews say buyers love and hate about Wish Disney

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Geschenk Zweck”
50%of negative reviews mention “Nähen/Finish/Polieren”
0.7%of orders come back
“Naht geht auf”
A buyer, on “Nähen/Finish/Polieren”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Wish Disney questions

Answered from the same tracked data.