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Wingspan

brand-locked demand (top 5 brands take 100% of clicks) — Wingspan doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 1,531 of 2,084 Spielzeug niches · −6 vs the category median of 43

Market size 32Growth 14Conversion 52Competition 12Returns 94Price range 95Avg price 95Brand share 0Review moat 46Quality gap 18
This niche Category average · 2,084 niches

Is Wingspan profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wingspan is a €151K/yr Amazon Germany market (117K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Wingspan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.5% over the last 90 days and 4.2% of searches end in a purchase.

€151K

revenue / yr

Units sold / yr6K
Search volume / yr-22.5%117K
Conversion rate4.2%
Avg price€30.70

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 65
Top-5 product click share85%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement22%
New entrants (1y)1· 1 succeeded
Avg rating4.7★
Avg reviews1,867

Top Wingspan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

€0€30K€61K€91K€121K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Flugelschlag68%
  • Feuerland Spiele24%
  • Stonemaier Games4%
  • Lookout3%

Wingspan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume117KCVR4.2%Products9Brands4Top 5 Brands100%OOS Rate2.9%Rating4.7★Reviews1,867Avg BSR#819
4K3KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Wingspan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • flügelschlag69K/yr
  • wingspan15K/yr
  • flügelschlag spiel30K/yr
  • wingspan board game3K/yr

What reviews say buyers love and hate about Wingspan

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Spaß/Unterhaltungserlebnis67%

Super Spiel

Quizspiele9%

Sehr cooles Strategiespiel für Liebhaber

Design insgesamt8%

haben ein sehr schönes Artwork.

Qualität insgesamt5%

Sehr hochwertiges Kennerspiel – stark

Preis-Leistungs-Verhältnis5%

Empfehlendswert

What buyers complain about

88% of reviews
Design insgesamt25%

mit zunehmender Partieanzahl traten Lücken im Design immer mehr hervor.

Produktzustand25%

Spielmaterial war neu, aber Schachtel war stark abgewetzt, als wärs Occasion

Preis-Leistungs-Verhältnis25%

Für den Preis nicht akzeptabel

Dicke13%

die sind sehr dünn

Wingspan return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Produktzustand
29%
2Defekt Material/Teile
15%
3Geschenk Zweck
13%
4Haftung/Klebrigkeit
10%
5Kratzfestigkeit
6%

Common Wingspan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wingspan 37/100 on Amazon Germany — Skip it. The niche generates €151K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -22.5% over the last 90 days.
Wingspan buyers on Amazon Germany complain most about Design insgesamt, Produktzustand, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 1.0%.