Wicked
FailDemand is soft, at -51.8% this quarter, so Wicked is a Fail.
- Flapen Score
- 35 / 100Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 4335
- Market size
- €42K/yr158K searches / yr
- 90-day growth
- -51.8%search demand this quarter
- Competition
- 40%top-5 click share · 5 brands · 217 sellers
Flapen Score
Wicked against its category
The dotted line is the Spielzeug average. Past it, Wicked is stronger. Inside it, weaker.
Market
The Wicked market on Amazon at a glance
Shoppers on Amazon Germany searched for Wicked 158K times last year and spent an estimated €42K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -51.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- €42Ka year
- Peak month
- November8.0× the quietest month
- Top search term
- wicked puppe30K searches a year
02 · Price
A sale here is worth €27.16.
Listings sell for €27.16 on average, from €7.96 to €68.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €27.16 that is €0 to €3K a year per listing.
- Average price
- €27.16inside the $15 to $100 sweet spot
- Price range
- €7.96–€68.90
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 2.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,221 within Hobbys. It carries 1,127 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 94%
- Out of stock, average day
- 4.9%
- Average rank
- #1,221in Hobbys
- Average rating
- 4.70 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,127per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Wicked products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Wicked: for Good von Universal Pictures Glinda Deluxe-Modepuppe mit abnehmbarem Outfit und 3 Accessoires vom Film inspiriert JFM13
- Price
- €38.54
- Rating
- 4.8/5
- Reviews
- 3,767
- Age
- 11mo ago
![Mattel Wicked Elphaba-Modepuppe und Accessoires mit grüner Haut geflochtenen schwarzen Haaren verschiedene Posen möglich und ausziehbarer Ballkleid-Look HXT62 [Mehrfarbig]](https://m.media-amazon.com/images/I/51LQHlzI3YL.jpg)
Mattel Wicked Elphaba-Modepuppe und Accessoires mit grüner Haut geflochtenen schwarzen Haaren verschiedene Posen möglich und ausziehbarer Ballkleid-Look HXT62 [Mehrfarbig]
- Price
- €21.59
- Rating
- 4.8/5
- Reviews
- 1,199
- Age
- 2y ago

Mattel Wicked Glinda-Modepuppe und Accessoires mit blonden Haaren verschiedene Posen möglich und ausziehbarer Ballkleid-Look HXT63
- Price
- €21.65
- Rating
- 4.8/5
- Reviews
- 823
- Age
- 1y ago
![Mattel Wicked: for Good von Universal Pictures singende Glinda-Modepuppe mit abnehmbarem Outfit vom Film inspiriert singt for Good auf Englisch JFM10 [Mehrfarbig]](https://m.media-amazon.com/images/I/51-Q20NzYbL.jpg)
Mattel Wicked: for Good von Universal Pictures singende Glinda-Modepuppe mit abnehmbarem Outfit vom Film inspiriert singt for Good auf Englisch JFM10 [Mehrfarbig]
- Price
- €24.47
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 9mo ago

Mattel Singende Glinda-Modepuppe aus Wicked und Accessoires beweglich und mit vom Film inspiriertem Look sowie abnehmbarem Outfit singt Heißgeliebt JLG49 Pink
- Price
- €25.51
- Rating
- 4.7/5
- Reviews
- 1,323
- Age
- 1y ago
Trending
estimated 90-day click momentum
Mattel Universal Pictures Glinda Upland-Modepuppe mit abnehmbarem Outfit und 7 Bewegungspunkten inspiriert vom Film JMG24
- Price
- €20.23
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 2mo ago

Mattel Universal Pictures Wicked: Die magische Weise Sonne Modepuppe mit abnehmbarem Deluxe-Outfit und Zubehörteilen vom Film inspiriert JLD88
- Price
- €53.88
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 6mo ago
![Mattel Universal Pictures Wicked: Die magische Weise Mond Modepuppe mit abnehmbarem Deluxe-Outfit und Zubehörteilen vom Film inspiriert JLG42 [Mehrfarbig]](https://m.media-amazon.com/images/I/51oOj27G9fL.jpg)
Mattel Universal Pictures Wicked: Die magische Weise Mond Modepuppe mit abnehmbarem Deluxe-Outfit und Zubehörteilen vom Film inspiriert JLG42 [Mehrfarbig]
- Price
- €51.03
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 6mo ago

Mattel Wicked Movie Madame Morrible Puppe mit abnehmbarem Kostüm
- Price
- €54.86
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 7mo ago

Mattel Wicked: for Good von Universal Pictures Glinda Deluxe-Modepuppe mit abnehmbarem Outfit und 3 Accessoires vom Film inspiriert JFM13
- Price
- €38.54
- Rating
- 4.8/5
- Reviews
- 3,767
- Age
- 11mo ago
Newest
by launch date
Mattel Universal Pictures Glinda Upland-Modepuppe mit abnehmbarem Outfit und 7 Bewegungspunkten inspiriert vom Film JMG24
- Price
- €20.23
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 2mo ago

Mattel Universal Pictures Wicked: Die magische Weise Sonne Modepuppe mit abnehmbarem Deluxe-Outfit und Zubehörteilen vom Film inspiriert JLD88
- Price
- €53.88
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 6mo ago
![Mattel Universal Pictures Wicked: Die magische Weise Mond Modepuppe mit abnehmbarem Deluxe-Outfit und Zubehörteilen vom Film inspiriert JLG42 [Mehrfarbig]](https://m.media-amazon.com/images/I/51oOj27G9fL.jpg)
Mattel Universal Pictures Wicked: Die magische Weise Mond Modepuppe mit abnehmbarem Deluxe-Outfit und Zubehörteilen vom Film inspiriert JLG42 [Mehrfarbig]
- Price
- €51.03
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 6mo ago

Mattel Wicked Movie Madame Morrible Puppe mit abnehmbarem Kostüm
- Price
- €54.86
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 7mo ago
![Mattel Wicked: for Good von Universal Pictures singende Glinda-Modepuppe mit abnehmbarem Outfit vom Film inspiriert singt for Good auf Englisch JFM10 [Mehrfarbig]](https://m.media-amazon.com/images/I/51-Q20NzYbL.jpg)
Mattel Wicked: for Good von Universal Pictures singende Glinda-Modepuppe mit abnehmbarem Outfit vom Film inspiriert singt for Good auf Englisch JFM10 [Mehrfarbig]
- Price
- €24.47
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
217
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 85%
Open market
0%
- Mattel77%
- Funko17%
- The Noble Collection2%
- Wicked2%
- Polly Pocket1%
- Open — no brand owns it (0%)
Demand
Wicked search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 8.0×
Search terms
Top Wicked search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wicked puppe30K/yr
- glinda22K/yr
- wicked barbie11K/yr
- wicked glinda13K/yr
- funko pop wicked13K/yr
- wicked puppen7K/yr
- wicked spielzeug8K/yr
- wicked funko pop13K/yr
- wicked doll7K/yr
- glinda puppe6K/yr
Reviews and returns
What reviews say buyers love and hate about Wicked
We read the reviews and the return reasons for every product selling here.
“Füsse aber größer als bei einer Barbiepuppe. Barbieschuhe werden daher nicht passen.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wicked questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








