Is wicked profitable to sell on Amazon Germany?

The niche generates €42K/yr across 33 tracked products. 3 of 18 products launched in the last 360 days are still selling. 90-day search growth is -51.8%. Flapen's verdict: Skip it (35/100).

How competitive is the wicked niche?

5 brands and 217 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wicked?

Top complaints mined from reviews: Gesamtgröße, Benutzerfreundlichkeit, Preis-Leistungs-Verhältnis. The return rate is 2.2%.

When does demand for wicked peak?

Demand peaks in Jan–Feb–Nov; the busiest month runs 8.0× the quietest.

What does it cost to enter the wicked niche?

Listings span €7.96–€68.90; the average listing price is €27.16 (sweet spot $15–$100). The average incumbent carries 1,127 reviews — the moat a new listing must climb.

wicked

Skip it

Soft demand (-51.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€27.16

avg listing price — sweet spot $15–$100

Price range

Great€7.96–€68.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good1,127

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€42K

€42K/yr · 158K searches

Growth

Bad-51.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, wicked is a €42K/yr Amazon Germany market (158K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 35/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

wicked market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €68K–€81K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,221
Page quality: 0%
Prime: 94%
Sponsored: 21%
Out of stock: 4.9%
Avg brand age: 21 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

217

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

Mattel77%
Funko17%
The Noble Collection2%
Wicked2%
Polly Pocket1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -51.8% search growth over the last 90 days.

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 8.0×

Open Trend

Top wicked search terms

wicked puppe30K/yr -51.3%0.7% conv.
glinda22K/yr -57.6%0.4% conv.
wicked barbie11K/yr -41.9%1.4% conv.
wicked glinda13K/yr -41.8%0.4% conv.
funko pop wicked13K/yr -52.7%1.5% conv.
wicked puppen7K/yr -34.0%0.7% conv.
wicked spielzeug8K/yr -64.5%0.1% conv.
wicked funko pop13K/yr -49.4%1.4% conv.
wicked doll7K/yr -50.7%1.4% conv.
glinda puppe6K/yr -54.1%1.6% conv.

All search terms

Top wicked products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel Wicked: for Good von Universal Pictures Glinda Deluxe-Modepuppe mit abnehmbarem Outfit und 3 Accessoires vom Film inspiriert JFM13

Mattel€38.544.8★3,767 rev

Mattel Wicked Elphaba-Modepuppe und Accessoires mit grüner Haut geflochtenen schwarzen Haaren verschiedene Posen möglich und ausziehbarer Ballkleid-Look HXT62 [Mehrfarbig]

Mattel€21.594.8★1,199 rev

Mattel Wicked Glinda-Modepuppe und Accessoires mit blonden Haaren verschiedene Posen möglich und ausziehbarer Ballkleid-Look HXT63

Mattel€21.654.8★823 rev

Mattel Wicked: for Good von Universal Pictures singende Glinda-Modepuppe mit abnehmbarem Outfit vom Film inspiriert singt for Good auf Englisch JFM10 [Mehrfarbig]

Mattel€24.474.5★76 rev

Mattel Singende Glinda-Modepuppe aus Wicked und Accessoires beweglich und mit vom Film inspiriertem Look sowie abnehmbarem Outfit singt Heißgeliebt JLG49 Pink

Mattel€25.514.7★1,323 rev

Newest

by launch date

Mattel Universal Pictures Glinda Upland-Modepuppe mit abnehmbarem Outfit und 7 Bewegungspunkten inspiriert vom Film JMG24

Mattel€20.234 rev

2mo ago

Mattel Universal Pictures Wicked: Die magische Weise Sonne Modepuppe mit abnehmbarem Deluxe-Outfit und Zubehörteilen vom Film inspiriert JLD88

Mattel€53.8888 rev

6mo ago

Mattel Universal Pictures Wicked: Die magische Weise Mond Modepuppe mit abnehmbarem Deluxe-Outfit und Zubehörteilen vom Film inspiriert JLG42 [Mehrfarbig]

Mattel€51.0365 rev

6mo ago

Mattel Wicked Movie Madame Morrible Puppe mit abnehmbarem Kostüm

Mattel€54.8683 rev

7mo ago

Mattel Wicked: for Good von Universal Pictures singende Glinda-Modepuppe mit abnehmbarem Outfit vom Film inspiriert singt for Good auf Englisch JFM10 [Mehrfarbig]

Mattel€24.4776 rev

9mo ago

What buyers say about wicked

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis26%

“Toller Zauberstab von the Wicked - kind hat sich sehr gefreut, sehr robust”

Qualität insgesamt17%

“Gute Qualität und sehr schön und leicht in der Handhabung”

Geschenk Zweck10%

“Gutes Geschenk für unsere Tochter”

Design insgesamt9%

“Super schön gestaltet”

Kompaktheit7%

“Etwas kompakter als Barbiepuppen”

Audioqualität7%

“Kind hat Spaß, mit Sound”

beworben Vs Tatsächliches Produkt7%

“Genau wie auf dem Bild”

Preis-Leistungs-Verhältnis7%

“Preis Leistungs-Verhältnis ist immer Top”

Stärke4%

“Toller Zauberstab von the Wicked - kind hat sich sehr gefreut, sehr robust”

Form/Stil2%

“Schönes Gesicht”

What buyers complain about

Gesamtgröße22%

“Füsse aber größer als bei einer Barbiepuppe. Barbieschuhe werden daher nicht passen.”

Benutzerfreundlichkeit17%

“Tolle Barbie zum umziehen leider ungeeignet”

Preis-Leistungs-Verhältnis17%

“Teuer”

Hartes Gefühl17%

“Der Kunststoff ist zu hart am Kopf”

Materialqualität8%

“Aus Naturstoffen wäre besser”

Top return reasons

Gesamtgröße32%

Defekt Material/Teile19%

Qualität insgesamt8%

beworben Vs Tatsächliches Produkt7%

Produktzustand7%

Preis-Leistungs-Verhältnis5%

Gewicht schwer5%

Geschenk Zweck5%

Aufladen4%

Materialqualität2%

Common questions

Is wicked profitable to sell on Amazon Germany?: The niche generates €42K/yr across 33 tracked products. 3 of 18 products launched in the last 360 days are still selling. 90-day search growth is -51.8%. Flapen's verdict: Skip it (35/100).
How competitive is the wicked niche?: 5 brands and 217 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wicked?: Top complaints mined from reviews: Gesamtgröße, Benutzerfreundlichkeit, Preis-Leistungs-Verhältnis. The return rate is 2.2%.
When does demand for wicked peak?: Demand peaks in Jan–Feb–Nov; the busiest month runs 8.0× the quietest.
What does it cost to enter the wicked niche?: Listings span €7.96–€68.90; the average listing price is €27.16 (sweet spot $15–$100). The average incumbent carries 1,127 reviews — the moat a new listing must climb.