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Werwolf Kostüm

soft demand (-75.8% this quarter) — Werwolf Kostüm doesn't clear our bar today.

Flapen Score

30
Skip it

Ranks 1,930 of 2,084 Spielzeug niches · −13 vs the category median of 43

Market size 3Growth 0Conversion 7Competition 15Returns 14Price range 76Avg price 83Brand share 37Review moat 83Quality gap 90
This niche Category average · 2,084 niches

Is Werwolf Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Werwolf Kostüm is a €12K/yr Amazon Germany market (120K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 30/100.

Werwolf Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -75.8% over the last 90 days and 0.5% of searches end in a purchase.

€12K

revenue / yr

Units sold / yr1K
Search volume / yr-75.8%120K
Conversion rate0.5%
Avg price€18.36

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 28
Top-5 product click share83%
Open market17%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement64%
New entrants (1y)4· 0 succeeded
Avg rating4.1★
Avg reviews345

Top Werwolf Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

€0€2K€3K€5K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

28

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

17%

  • IBLUELOVER56%
  • TOYANDONA8%
  • SYTTNUM6%
  • AUNGKWANG5%
  • Bemeiren4%
  • DarkCom4%
  • Open — no brand owns it (5 brands, 17%)

Werwolf Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR0.5%Products11Brands11Top 5 Brands83%OOS Rate36.2%Rating4.1★Reviews345Avg BSR#1,509
23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 62.6×

Top Werwolf Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • werwolf kostüm57K/yr
  • werwolf kostüm kinder54K/yr
  • halloween kostüm werwolf4K/yr
  • halloween kostüm kinder werwolf4K/yr

What reviews say buyers love and hate about Werwolf Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt28%

Sehen nicht schlecht aus

Weiches Gefühl17%

Das graue Plüschfell fühlt sich angenehm weich und glatt an und sorgt für eine schöne Optik

Materialqualität17%

Material und Qualität sind auch ganz in Ordnung

Komfort insgesamt17%

die Maske ließ sich auch ganz angenehm über längere Zeit tragen.

What buyers complain about

89% of reviews
Gesamtgröße50%

unmögliche Passform - war extrem verknittert - nicht nutzbar für micht u wurde retourniert

beworben Vs Tatsächliches Produkt17%

Trotz Erwachsener Person auf dem Bild war die Größe eher für Kinder

Geruch11%

Stinken

Portabilität11%

kaum tragbar

Werwolf Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

8.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
64%
2Geruch
11%
3Materialqualität
10%
4Qualität insgesamt
7%
5beworben Vs Tatsächliches Produkt
2%

Common Werwolf Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Werwolf Kostüm 30/100 on Amazon Germany — Skip it. The niche generates €12K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -75.8% over the last 90 days.
Search demand for Werwolf Kostüm on Amazon Germany peaks in Sep–Oct–Nov, where the busiest month runs 62.6× the quietest.