Is Werwolf profitable to sell on Amazon Germany?

Flapen scores Werwolf 35 out of 100 on Amazon Germany, a Fail. Shoppers spend €470K a year across 6 tracked products. Search demand grew -5.5% in the last 90 days.

How competitive is the Werwolf niche on Amazon Germany?

4 brands and 88 sellers compete in Werwolf on Amazon Germany. The top 5 Werwolf products take 97% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Werwolf?

Werwolf buyers on Amazon Germany complain most about Anleitung/Benutzerhandbuch/Fehlerbehebung, Haltbarkeit, and Stärke. An estimated 0.8% of orders come back.

When does demand for Werwolf peak?

Search demand for Werwolf on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Werwolf niche?

Werwolf sells for €10.24 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.79 to €12.98. The average product has 2,559 reviews, the count a new listing must catch up to.

Werwolf

Fail

The top 5 brands take 100% of clicks, so Werwolf is a Fail.

Flapen Score: 35
35 / 100Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43
Market size: €470K/yr775K searches / yr
90-day growth: -5.5%search demand this quarter
Competition: 97%top-5 click share · 4 brands · 88 sellers

Flapen Score

Werwolf against its category

The dotted line is the Spielzeug average. Past it, Werwolf is stronger. Inside it, weaker.

35Fail

This niche Category average

See the method

Market

The Werwolf market on Amazon at a glance

Shoppers on Amazon Germany searched for Werwolf 775K times last year and spent an estimated €470K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 775K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €470K a year.

Searches, last 12 months: 775K
Growth, 90 days vs prior 90: -5.5%
Conversion, latest week: 5.9%
Market size, estimated: €470Ka year
Peak month: December2.7× the quietest month
Top search term: werwolf das spiel213K searches a year

02 · Price

A sale here is worth €10.24.

Listings sell for €10.24 on average, from €7.79 to €12.98. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 6,000 to 8,000 of them. At €10.24 that is €61K to €82K a year per listing.

Average price: €10.24under the $15 to $100 sweet spot
Price range: €7.79–€12.98
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 40K–50K
Units per listing a year: 6,000–8,000
Revenue per listing a year: €61K–€82K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #266 within Brettspiele. It carries 2,559 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #266in Brettspiele
Average rating: 4.65 starsAmazon Germany average 4.37 stars
Average reviews: 2,559per listing
Listings tracked: 6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Werwolf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Brand 169%
Brand 218%
Brand 38%
Brand 46%

Demand

Werwolf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Werwolf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

werwolf das spiel213K/yr -1.2%9.2% conv.
werwolf187K/yr -15.9%3.2% conv.
werwolf kartenspiel46K/yr +30.9%8.3% conv.
werwölfe von düsterwald58K/yr -4.4%8.6% conv.
werwölfe47K/yr -12.8%5.3% conv.
werw32K/yr -2.7%0.0% conv.
werwolf-spiel22K/yr +30.5%2.2% conv.
werwolf spiel29K/yr +3.1%6.1% conv.
werwölfe spiel25K/yr -16.6%7.5% conv.
werwol12K/yr -6.2%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Werwolf

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Spaß/Unterhaltungserlebnis”

50%of negative reviews mention “Anleitung/Benutzerhandbuch/Fehlerbehebung”

0.8%of orders come back

“Anleitung fehlt”

A buyer, on “Anleitung/Benutzerhandbuch/Fehlerbehebung”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Werwolf questions

Answered from the same tracked data.

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