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Werwolf

Fail

The top 5 brands take 100% of clicks, so Werwolf is a Fail.

Flapen Score
35
35 / 100
Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43
Market size
€470K/yr775K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
97%top-5 click share · 4 brands · 88 sellers

Flapen Score

Werwolf against its category

The dotted line is the Spielzeug average. Past it, Werwolf is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Werwolf market on Amazon at a glance

Shoppers on Amazon Germany searched for Werwolf 775K times last year and spent an estimated €470K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 775K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €470K a year.

Searches, last 12 months
775K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
5.9%
Market size, estimated
€470Ka year
Peak month
December2.7× the quietest month
Top search term
werwolf das spiel213K searches a year

02 · Price

A sale here is worth €10.24.

Listings sell for €10.24 on average, from €7.79 to €12.98. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 6,000 to 8,000 of them. At €10.24 that is €61K to €82K a year per listing.

Average price
€10.24under the $15 to $100 sweet spot
Price range
€7.79–€12.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
6,000–8,000
Revenue per listing a year
€61K–€82K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #266 within Brettspiele. It carries 2,559 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#266in Brettspiele
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
2,559per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Werwolf products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

€0€70K€141K€211K€282K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

88

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Zygomatic69%
  • Ravensburger18%
  • Pegasus Spiele8%
  • GOODS+GADGETS6%

Demand

Werwolf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Werwolf search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • werwolf das spiel213K/yr
  • werwolf187K/yr
  • werwolf kartenspiel46K/yr
  • werwölfe von düsterwald58K/yr
  • werwölfe47K/yr
  • werw32K/yr
  • werwolf-spiel22K/yr
  • werwolf spiel29K/yr
  • werwölfe spiel25K/yr
  • werwol12K/yr

Reviews and returns

What reviews say buyers love and hate about Werwolf

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Spaß/Unterhaltungserlebnis”
50%of negative reviews mention “Anleitung/Benutzerhandbuch/Fehlerbehebung”
0.8%of orders come back
“Anleitung fehlt”
A buyer, on “Anleitung/Benutzerhandbuch/Fehlerbehebung”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Werwolf questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data