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Werwolf

brand-locked demand (top 5 brands take 100% of clicks) — Werwolf doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43

Market size 58Growth 22Conversion 66Competition 3Returns 96Price range 0Avg price 35Brand share 0Review moat 39Quality gap 22
This niche Category average · 2,084 niches

Is Werwolf profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Werwolf is a €470K/yr Amazon Germany market (775K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.

Werwolf: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.5% over the last 90 days and 5.9% of searches end in a purchase.

€470K

revenue / yr

Units sold / yr50K
Search volume / yr-5.5%775K
Conversion rate5.9%
Avg price€10.24

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 88
Top-5 product click share97%
Open market0%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews2,559

Top Werwolf products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

€0€70K€141K€211K€282K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Zygomatic69%
  • Ravensburger18%
  • Pegasus Spiele8%
  • GOODS+GADGETS6%

Werwolf demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume775KCVR5.9%Products6Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews2,559Avg BSR#266
35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Top Werwolf search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • werwolf das spiel213K/yr
  • werwolf187K/yr
  • werwolf kartenspiel46K/yr
  • werwölfe von düsterwald58K/yr
  • werwölfe47K/yr
  • werw32K/yr
  • werwolf-spiel22K/yr
  • werwolf spiel29K/yr
  • werwölfe spiel25K/yr
  • werwol12K/yr

What reviews say buyers love and hate about Werwolf

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Spaß/Unterhaltungserlebnis68%

Super Spiel

Qualität insgesamt11%

Super Qualität gerne wieder

beworben Vs Tatsächliches Produkt5%

Gutes Spiel, sowohl für Kinder, als für Erwachsene

Geschenk Zweck4%

Habe es für mich und als Geschenk gekauft

Preis-Leistungs-Verhältnis3%

preislich absolut angemessen.

What buyers complain about

83% of reviews
Anleitung/Benutzerhandbuch/Fehlerbehebung50%

Anleitung fehlt

Haltbarkeit17%

je nach Umgang nicht lange haltbar.

Stärke17%

die Karten könnten etwas stabiler sein,

Werwolf return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
19%
2Produktzustand
12%
3Gesamtgröße
12%
4Kompatibilität – insgesamt
7%
5Qualität insgesamt
7%

Common Werwolf questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Werwolf 35/100 on Amazon Germany — Skip it. The niche generates €470K/yr across 6 tracked products. Search demand moved -5.5% over the last 90 days.
Search demand for Werwolf on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.7× the quietest.