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Weihnachtsmann Bart

Fail

Demand is soft, at -60.4% this quarter, so Weihnachtsmann Bart is a Fail.

Flapen Score
38
38 / 100
Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 43
Market size
€77K/yr95K searches / yr
90-day growth
-60.4%search demand this quarter
Competition
74%top-5 click share · 7 brands · 9 sellers

Flapen Score

Weihnachtsmann Bart against its category

The dotted line is the Spielzeug average. Past it, Weihnachtsmann Bart is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachtsmann Bart market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtsmann Bart 95K times last year and spent an estimated €77K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -60.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €77K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-60.4%
Conversion, latest week
9.6%
Market size, estimated
€77Ka year
Peak month
December252.3× the quietest month
Top search term
weihnachtsmann bart31K searches a year

02 · Price

A sale here is worth €8.45.

Listings sell for €8.45 on average, from €3.35 to €14.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €8.45 that is €845 to €2K a year per listing.

Average price
€8.45under the $15 to $100 sweet spot
Price range
€3.35–€14.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€845–€2K
Returns
3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #846 within Kostüm-Kopfbedeckung. It carries 495 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#846in Kostüm-Kopfbedeckung
Average rating
3.91 starsAmazon Germany average 4.37 stars
Average reviews
495per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Weihnachtsmann Bart products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • Brand 126%
  • Brand 217%
  • Brand 316%
  • Brand 413%
  • Brand 511%
  • Brand 610%
  • Open — no brand owns it (1 brand, 7%)

Demand

Weihnachtsmann Bart search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 252.3×

Search terms

Top Weihnachtsmann Bart search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weihnachtsmann bart31K/yr
  • nikolaus bart23K/yr
  • nikolaus bart und perücke15K/yr
  • weihnachtsmann bart und perücke11K/yr
  • bart weihnachtsmann7K/yr
  • weihnachtsmannbart4K/yr
  • nikolausbart4K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachtsmann Bart

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Preis-Leistungs-Verhältnis”
3.2%of orders come back
“Preis Leistung ok”
A buyer, on “Preis-Leistungs-Verhältnis”43% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Weihnachtsmann Bart questions

Answered from the same tracked data.