Is wednesday profitable to sell on Amazon Germany?

The niche generates €332K/yr across 31 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -43.2%. Flapen's verdict: Skip it (45/100).

How competitive is the wednesday niche?

15 brands and 320 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in wednesday?

Top complaints mined from reviews: Haltbarkeit, Preis-Leistungs-Verhältnis, Materialqualität. The return rate is 1.4%.

When does demand for wednesday peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 10.5× the quietest.

What does it cost to enter the wednesday niche?

Listings span €4.30–€71.40; the average listing price is €25.03 (sweet spot $15–$100). The average incumbent carries 672 reviews — the moat a new listing must climb.

wednesday

Skip it

Soft demand (-43.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€25.03

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great€4.30–€71.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good671.84

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Good€332K

€332K/yr · 1.5M searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-43.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, wednesday is a €332K/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

wednesday market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €375K–€501K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,612
Page quality: 0%
Prime: 84%
Sponsored: 65%
Out of stock: 1.5%
Avg brand age: 28 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

320

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

13%

Monster High35%
LEGO31%
Wednesday11%
Artshirt Factory5%
Undercover4%
Scooli2%
Open — no brand owns it (9 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.5×

Open Trend

Top wednesday search terms

wednesday878K/yr -44.4%0.4% conv.
lego wednesday149K/yr -51.2%2.1% conv.
wednesday puppe85K/yr -31.8%1.8% conv.
wednesday lego86K/yr -51.2%2.1% conv.
monster high wednesday31K/yr -23.4%2.5% conv.
wednesday merch52K/yr -23.4%0.6% conv.
wensday32K/yr -35.9%0.1% conv.
wendsday50K/yr -36.4%0.4% conv.
wednesday addams19K/yr -30.6%0.6% conv.
wednesda14K/yr -28.9%0.0% conv.

All search terms

Top wednesday products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Monster High Wednesday Puppe und Accessoires Wednesday Addams Sammelfigur in Nevermore Academy Uniform mit Eiskaltem Händchen und Rucksack Puppenständer HXJ04

Monster High€32.184.7★5,376 rev

LEGO Wednesday Schwarze Dahlie Spielzeug - Spielset zum Bauen und Ausstellen mit 2 Minifiguren & Zubehör - Modellbau - Kinder Geschenk für Mädchen Jungen & Fans der TV-Serie ab 9 Jahren - 76784

LEGO€15.524.8★1,002 rev

LEGO Wednesday - Die Wohnung des Eiskalten Händchens - Spielzeug zum Bauen mit Enid Minifigur Händchen Figur & Zubehör - Spielset Geschenk für Mädchen Jungen & Serienfans ab 12 Jahren - 76785

LEGO€48.814.8★299 rev

Monster High x Wednesday Puppe Morticia Addams Sammelfigur im schwarz-purpurrotem Samtkleid mit Schmuck von der Serie inspirierte Heels und Puppenständer JLK99

Monster High€37.674.9★1,156 rev

Monster High Wednesday Puppe RaveN Wednesday Sammelfigur in schwarzem Gothic-Kleid inspiriert von der Tanzszene Premium-Accessoires und Puppenständer HXJ03

Monster High€39.964.7★5,376 rev

Newest

by launch date

Monster High x Wednesday Puppe Morticia Addams Sammelfigur im schwarz-purpurrotem Samtkleid mit Schmuck von der Serie inspirierte Heels und Puppenständer JLK99

Monster High€37.671,156 rev

4mo ago

LEGO Disney Sallys Blumentopf - DIY Schlafzimmer Deko mit 2 Kunstblumen 2 Mini Puppen & Zubehör - Geburtstagsgeschenk für Mädchen ab 9 Jahren & Fans von The Nightmare Before Christmas- 43288

LEGO€31.06152 rev

4mo ago

Wednesday Best Work Frauen Schlafanzug schwarz XL

Wednesday€39.891 rev

7mo ago

Wednesday Best Work Frauen Schlafanzug schwarz M

Wednesday€39.961 rev

7mo ago

LEGO Wednesday - Die Wohnung des Eiskalten Händchens - Spielzeug zum Bauen mit Enid Minifigur Händchen Figur & Zubehör - Spielset Geschenk für Mädchen Jungen & Serienfans ab 12 Jahren - 76785

LEGO€48.81299 rev

9mo ago

What buyers say about wednesday

What buyers praise and complain about, mined from review topics.

What buyers love

Design insgesamt17%

“Design ist prima”

Qualität insgesamt16%

“Gewohnte Lego Qualität mit super Details”

Spaß/Unterhaltungserlebnis13%

“Sehr cooles Game”

Geschenk Zweck12%

“LEGO: Top Geschenk für kleine Gesten”

Sammlungsobjekte11%

“Sammlerwert: Die Verpackung sieht ebenfalls toll aus – für Sammler, die die Puppe "In-Box" lassen wollen, ein echtes Highlight.”

Preis-Leistungs-Verhältnis8%

“lohnt sich”

Montage/Installation4%

“Der Aufbau hat ihnen augenscheinlich viel Spaß gemacht”

Gesamtgröße2%

“Passt perfekt”

Korrekt Inhalt2%

“Alles ist vollzählig, alles passt, die Erklärung ist kinderleicht und es macht einfach Spaß Lego zusammenzubauen”

Materialqualität2%

“Tolle Verarbeitung”

What buyers complain about

Haltbarkeit15%

“Bein abgebrochen”

Preis-Leistungs-Verhältnis12%

“deutlich zu teuer”

Materialqualität10%

“Nicht das hochwertigste Material”

Qualität insgesamt8%

“Schlechte Qualität”

Spaß/Unterhaltungserlebnis6%

“Teurer Spaß”

Geschenk Zweck5%

“da es ein Geschenk ist kann ich leider noch nichts sagen”

Dicke4%

“Viel zu dünn”

Hartes Gefühl3%

“Der Rock ist etwas steif, da musste ich ein wenig tüfteln, bis es schick aussah”

Polster-/Stoffqualität3%

“Leider sehr sehr dünnet Stoff”

Defekt Material/Teile3%

“Leider war ein winziges Teil defekt”

Top return reasons

Defekt Material/Teile20%

Gesamtgröße15%

Haltbarkeit10%

Geschenk Zweck9%

Qualität insgesamt7%

beworben Vs Tatsächliches Produkt7%

Produktzustand7%

Kratzfestigkeit4%

Materialqualität4%

Preis-Leistungs-Verhältnis3%

Common questions

Is wednesday profitable to sell on Amazon Germany?: The niche generates €332K/yr across 31 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -43.2%. Flapen's verdict: Skip it (45/100).
How competitive is the wednesday niche?: 15 brands and 320 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in wednesday?: Top complaints mined from reviews: Haltbarkeit, Preis-Leistungs-Verhältnis, Materialqualität. The return rate is 1.4%.
When does demand for wednesday peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 10.5× the quietest.
What does it cost to enter the wednesday niche?: Listings span €4.30–€71.40; the average listing price is €25.03 (sweet spot $15–$100). The average incumbent carries 672 reviews — the moat a new listing must climb.