How competitive is the Wassermatratze niche on Amazon Germany?

28 brands and 115 sellers compete in Wassermatratze on Amazon Germany. The top 5 Wassermatratze products take 40% of clicks and its top 5 brands hold 55% of demand.

What do buyers complain about in Wassermatratze?

Wassermatratze buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, Geruch, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Wassermatratze niche?

Wassermatratze sells for €13.09 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €6.44–€20.68. The average incumbent carries 1,195 reviews — the moat a new listing must climb.

Wassermatratze

Wassermatratze shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

Top 3% of 2,084 Spielzeug niches · +22 vs the category median of 43

This niche Category average · 2,084 niches

Is Wassermatratze profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wassermatratze is a €28K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Wassermatratze: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 3.4% of searches end in a purchase.

€28K

revenue / yr

Units sold / yr3K

Search volume / yr>1,000%63K

Conversion rate3.4%

Avg price€13.09

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers28 · 115

Top-5 product click share40%

Open market45%

Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 38 products

Top Wassermatratze products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Intex 58836EU Mesh Mat - Aufblasbarer Wasserhängematte - 178 x 94 cm - Farblich Sortiert

Price: €14.29
Rating: 4.4/5
Reviews: 13,766
Age: 6y ago

Bestway Luftmatratze Hydroluxe 160 x 84 cm Sortiert

Price: €9.17
Rating: 4.0/5
Reviews: 758
Age: 1y ago

Intex Aufblasbare Hängematte mit Netzmatte 178 x 94 cm (Blau 178 x 94 cm)

Price: €17.52
Rating: 4.4/5
Reviews: 923
Age: 9y ago

Arbolisse Luftmatratze Pool Zubehör Spaß 2 Stück Luftmatratze Wasser Hängematte 4 In 1 Aufblasbare Wasserhängematte Erwachsene Wasser Hängematte Luftmatratze Pool Schwimmbad Strand

Price: €15.11
Rating: 4.4/5
Reviews: 1,017
Age: 3y ago

Amteker Luftmatratze Pool XL 2 Stück Wasserhängematte Erwachsene 4 in 1 Luftmatratze Wasser Pool Zubehör Spaß Aufblasbarer Hängematte Erwachsene

Price: €14.72
Rating: 4.4/5
Reviews: 1,384
Age: 3y ago

Newest

by launch date

Luftmatratze Wasser Hängematte Aufblasbare Wasserhängematte mit Mesh Wasserhängematte Erwachsene 2-in-1 Schwimmliege Aufblasbare Wasser Pool Luftmatratze für Wasserpartys Sommerparty (Blau)

Price: €13.47
Rating: 4.0/5
Reviews: 26
Age: 1y ago

Best Sporting Aufblasbare Wasserhängematte Mesh Mat I Luftmatratze mit Netz | Pool Lounge Float I Sommer-Spaß für Erwachsene I Max. Benutzergewicht 100 kg (Türkis)

Price: €16.01
Rating: 4.1/5
Reviews: 104
Age: 1y ago

Wasserhängematte Erwachsene 2 Wasser Hängematte mit Netz 4 In 1 Luftmatratze Pool Luftmatratze Netz Wasserliege mit 2 wasserdichte Handyhülle Pool Hängematte Erwachsene(Dunkelblau & Rosa)

Price: €14.19
Rating: 4.5/5
Reviews: 144
Age: 1y ago

Luftmatratze Wasser Hängematte Aufblasbare Wasserhängematte mit Mesh Aufblasbare Wasser Pool Luftmatratze Wasserhängematte Erwachsene 2-in-1 Schwimmliege Liege Wasser Bett für Strand See (blue)

Price: €12.30
Rating: 3.7/5
Reviews: 40
Age: 1y ago

Arbolisse Luftmatratze Pool Zubehör Spaß Luftmatratze Wasser Hängematte 4 In 1 Aufblasbare Wasserhängematte Erwachsene Wasser Hängematte Pool Schwimmbad Strand

Price: €10.99
Rating: 4.4/5
Reviews: 235
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

115

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

40%

Top 20: 79%

Open market

41%

Intex23%
Bestway11%
Amteker7%
Arbolisse7%
CNMTCCO7%
Dusor4%

Wassermatratze demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR3.4%Products38Brands28Top 5 Brands55%OOS Rate6.2%Rating4.2★Reviews1,195Avg BSR#84

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 46.9×

Top Wassermatratze search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

netz luftmatratze18K/yr >1,000%3.5% conv.
luftmatratze netz wasserliege11K/yr +907.0%4.9% conv.
wasserhängematte mit netz aldi9K/yr >1,000%2.3% conv.
hängeluftmatratze mit netz8K/yr >1,000%4.7% conv.
schwimmhängematte6K/yr >1,000%2.9% conv.
wasserhängematte 150 kg6K/yr >1,000%2.4% conv.
wasserliege mit netz4K/yr >1,000%2.9% conv.
wasserhängematten905/yr >1,000%3.7% conv.

What reviews say buyers love and hate about Wassermatratze

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Komfort insgesamt15%

“Super bequem”

Qualität insgesamt13%

“Cooles Produkt”

Wasserbeständigkeit11%

“Ideal für den Pool, gutes Material und leicht zu handhaben”

Preis-Leistungs-Verhältnis9%

“Ist absolut in Ordnung für den Preis 2 Stück”

beworben Vs Tatsächliches Produkt9%

“Produkt wie beschrieben”

What buyers complain about

75% of reviews

Haltbarkeit20%

“Leider waren die Hängematten nach 3x nutzen schon hinüber”

Qualität insgesamt17%

“Null Qualität”

Geruch13%

“STINKT FÜRCHTERLICH”

Inflation/Deflation5%

“Im Urlaub ausgepackt, aufgeblasen und leider im Hauptteil direkt Luft verloren in einer halben Stunde fast komplett platt, schade war bisher immer sehr zufrieden”

Nähen/Finish/Polieren4%

“Nach drei mal benutzen ist eine Naht plötzlich gerissen”

Wassermatratze return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile

13%

2Farbe

13%

3Inflation/Deflation

10%

4Gesamtgröße

5Geruch

Common Wassermatratze questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wassermatratze 65/100 on Amazon Germany — Worth a look. The niche generates €28K/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.

Search demand for Wassermatratze on Amazon Germany peaks in Jun–Jul–Aug, where the busiest month runs 46.9× the quietest.

Best Flapen score

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Categories