Is warhammer 40k profitable to sell on Amazon Germany?

The niche generates €280K/yr across 49 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (48/100).

How competitive is the warhammer 40k niche?

12 brands and 118 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in warhammer 40k?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.5%.

When does demand for warhammer 40k peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the warhammer 40k niche?

Listings span €11.67–€177.87; the average listing price is €47.63 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.

warhammer 40k

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€47.63

avg listing price — sweet spot $15–$100

Review moat

Great467.71

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Price range

Good€11.67–€177.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€280K

€280K/yr · 1.2M searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, warhammer 40k is a €280K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

warhammer 40k market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €286K–€381K; units × avg price
Conversion rate: 0.5%
Avg BSR: #778
Page quality: 0%
Prime: 67%
Sponsored: 59%
Out of stock: 8.7%
Avg brand age: 46 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

118

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

39%

Top 20: 75%

Open market

Games Workshop45%
Starforged24%
JOYTOY11%
AAA Merchandise6%
Winning Moves5%
The Army Painter4%
Open — no brand owns it (6 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top warhammer 40k search terms

warhammer 40k457K/yr -6.8%0.2% conv.
warhammer293K/yr -9.5%0.1% conv.
warhammer 40k figuren111K/yr -18.9%0.2% conv.
joytoy warhammer 40k88K/yr -6.5%0.1% conv.
joytoy85K/yr -18.7%0.1% conv.
warhammer 40k starterset49K/yr -17.3%0.7% conv.
joytoy warhammer26K/yr -2.8%0.0% conv.
joy toy warhammer 40k22K/yr -24.1%0.1% conv.
games workshop22K/yr -24.9%0.2% conv.
warhammer figuren22K/yr -47.3%0.1% conv.

All search terms

Top warhammer 40k products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Games Workshop - Warhammer 40.000: Einführungsset

Games Workshop€51.194.6★878 rev

Starforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke

Starforged€49.790.0★0 rev

Warhammer 40k - Space Marines - Infernus Marines + paints

Games Workshop€35.624.7★899 rev

JOYTOY Warhammer 40K Ultramarines Titus with Laurels of Victory 1/18 Action Figur

JOYTOY€40.924.3★35 rev

Winning Moves Monopoly - Warhammer 40.000

Winning Moves€36.224.6★266 rev

Newest

by launch date

Games Workshop Warhammer 40000: Armageddon (Englisch)

Games Workshop€177.875 rev

1mo ago

Starforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke

Starforged€49.790 rev

3mo ago

AAA Merchandise Warhammer 40000 Decke - Imperium Galaxie-Karte Design mit Fransen - weiche Kuscheldecke - 40K Geschenke für Herren Damen Erwachsene Kinder Fans

AAA Merchandise€68.085 rev

5mo ago

JOYTOY Warhammer 40K Ultramarines Titus with Laurels of Victory 1/18 Action Figur

JOYTOY€40.9235 rev

7mo ago

JOYTOY Warhammer 40K Salamanders Eradicators Sergeant Bragar 1/18 Action FigurSammeln Und Zeigen Modell

JOYTOY€27.2756 rev

9mo ago

What buyers say about warhammer 40k

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Top Produkt”

Farbe17%

“Super Farben, super Figuren”

Preis-Leistungs-Verhältnis8%

“Super Preis-Leistung”

Stärke5%

“robust”

Geschenk Zweck4%

“Geschenk”

Sammlungsobjekte4%

“Schönes Geschenk für Sammler”

Haftung/Klebrigkeit4%

“Der PVA-Kleber ist angenehm dick”

Haltbarkeit4%

“Brauchbar,”

Benutzerfreundlichkeit4%

“Das Army Painter Basing Set hat das für mich vereinfacht”

beworben Vs Tatsächliches Produkt3%

“Genau das, was es sein soll”

What buyers complain about

Gesamtgröße12%

“Diese fallen relativ klein aus”

Qualität insgesamt10%

“Sieht halt für Premium nicht so schön aus mit dem Knick”

Preis-Leistungs-Verhältnis10%

“Etwas teuer”

Griff7%

“Hält null”

Materialqualität7%

“Material ist nicht das beste”

Haftung/Klebrigkeit6%

“das hier luefert Klebstoff sowie ein ganzes Kit.”

Haltbarkeit5%

“1 war umgeknickt”

Geruch4%

“Mehr Geruch als Halt”

Allergien3%

“Ich hatte dadurch sogar ein kratziges/trockenes Halsgefühl, was den Einsatz im Innenraum für mich unmöglich gemacht hat”

Defekt Material/Teile3%

“Teuer und die Teile nicht so fest”

Top return reasons

Defekt Material/Teile26%

Gesamtgröße23%

Qualität insgesamt8%

beworben Vs Tatsächliches Produkt5%

Farbe4%

Funktionalität insgesamt4%