Warhammer 40k
FailBuyers convert on only 0.5% of searches, so Warhammer 40k is a Fail.
- Flapen Score
- 48 / 100Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 4348
- Market size
- €280K/yr1.2M searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 39%top-5 click share · 12 brands · 118 sellers
Flapen Score
Warhammer 40k against its category
The dotted line is the Spielzeug average. Past it, Warhammer 40k is stronger. Inside it, weaker.
Market
The Warhammer 40k market on Amazon at a glance
Shoppers on Amazon Germany searched for Warhammer 40k 1.2M times last year and spent an estimated €280K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €280K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €280Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- warhammer 40k457K searches a year
02 · Price
A sale here is worth €47.63.
Listings sell for €47.63 on average, from €11.67 to €177.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €47.63 that is €5K to €12K a year per listing.
- Average price
- €47.63inside the $15 to $100 sweet spot
- Price range
- €11.67–€177.87
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €5K–€12K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #778 within Hobbys. It carries 468 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 67%
- Out of stock, average day
- 8.7%
- Average rank
- #778in Hobbys
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 468per listing
- Listings tracked
- 49
04 · Newcomers
1 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Warhammer 40k products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Games Workshop - Warhammer 40.000: Einführungsset
- Price
- €51.19
- Rating
- 4.6/5
- Reviews
- 878
- Age
- 3y ago

Starforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke
- Price
- €49.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Warhammer 40k - Space Marines - Infernus Marines + paints
- Price
- €35.62
- Rating
- 4.7/5
- Reviews
- 899
- Age
- 3y ago

JOYTOY Warhammer 40K Ultramarines Titus with Laurels of Victory 1/18 Action Figur
- Price
- €40.92
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 7mo ago

Winning Moves Monopoly - Warhammer 40.000
- Price
- €36.22
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 7y ago
Trending
estimated 90-day click momentum
AAA Merchandise Warhammer 40.000 Ultramarines Münze - Limitiert auf 5.000 Einzeln nummeriert in römischen Ziffern Marneus Calgar Ultramarines-Stempel Klassisch Unisex Ab 72 Jahren Deutsch
- Price
- €20.10
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3y ago

Games Workshop Warhammer 40000: Armageddon (Englisch)
- Price
- €177.87
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1mo ago

Starforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke
- Price
- €49.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

AAA Merchandise Warhammer 40000 Decke - Imperium Galaxie-Karte Design mit Fransen - weiche Kuscheldecke - 40K Geschenke für Herren Damen Erwachsene Kinder Fans
- Price
- €68.08
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago

Starforged Warhammer 40K Chaos Faction Space Marines Themed Hats Baseball Brim Hat Others - Iron Warriors Iron Warriors 7-7 5/8
- Price
- €26.68
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 1y ago
Newest
by launch date
Games Workshop Warhammer 40000: Armageddon (Englisch)
- Price
- €177.87
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1mo ago

Starforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke
- Price
- €49.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

AAA Merchandise Warhammer 40000 Decke - Imperium Galaxie-Karte Design mit Fransen - weiche Kuscheldecke - 40K Geschenke für Herren Damen Erwachsene Kinder Fans
- Price
- €68.08
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago

JOYTOY Warhammer 40K Ultramarines Titus with Laurels of Victory 1/18 Action Figur
- Price
- €40.92
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 7mo ago

JOYTOY Warhammer 40K Salamanders Eradicators Sergeant Bragar 1/18 Action FigurSammeln Und Zeigen Modell
- Price
- €27.27
- Rating
- 4.9/5
- Reviews
- 56
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
12 falling
Sellers
118
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 75%
Open market
5%
- Games Workshop45%
- Starforged24%
- JOYTOY11%
- AAA Merchandise6%
- Winning Moves5%
- The Army Painter4%
- Open — no brand owns it (6 brands, 5%)
Demand
Warhammer 40k search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Warhammer 40k search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- warhammer 40k457K/yr
- warhammer293K/yr
- warhammer 40k figuren111K/yr
- joytoy warhammer 40k88K/yr
- joytoy85K/yr
- warhammer 40k starterset49K/yr
- joytoy warhammer26K/yr
- joy toy warhammer 40k22K/yr
- games workshop22K/yr
- warhammer figuren22K/yr
Reviews and returns
What reviews say buyers love and hate about Warhammer 40k
We read the reviews and the return reasons for every product selling here.
“Diese fallen relativ klein aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Warhammer 40k questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








