Warhammer 40k
weak search conversion (0.5%) — Warhammer 40k doesn't clear our bar today.
Flapen Score
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Is Warhammer 40k profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Warhammer 40k is a €280K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Warhammer 40k: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.0% over the last 90 days and 0.5% of searches end in a purchase.
€280K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 49 products
Top Warhammer 40k products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Games Workshop - Warhammer 40.000: Einführungsset
- Price
- €51.19
- Rating
- 4.6/5
- Reviews
- 878
- Age
- 3y ago
Starforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke
- Price
- €49.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Warhammer 40k - Space Marines - Infernus Marines + paints
- Price
- €35.62
- Rating
- 4.7/5
- Reviews
- 899
- Age
- 3y ago
JOYTOY Warhammer 40K Ultramarines Titus with Laurels of Victory 1/18 Action Figur
- Price
- €40.92
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 7mo ago
Winning Moves Monopoly - Warhammer 40.000
- Price
- €36.22
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 7y ago
Trending
90-day click momentum
AAA Merchandise Warhammer 40.000 Ultramarines Münze - Limitiert auf 5.000 Einzeln nummeriert in römischen Ziffern Marneus Calgar Ultramarines-Stempel Klassisch Unisex Ab 72 Jahren Deutsch
- Price
- €20.10
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3y ago
Games Workshop Warhammer 40000: Armageddon (Englisch)
- Price
- €177.87
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1mo ago
Starforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke
- Price
- €49.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
AAA Merchandise Warhammer 40000 Decke - Imperium Galaxie-Karte Design mit Fransen - weiche Kuscheldecke - 40K Geschenke für Herren Damen Erwachsene Kinder Fans
- Price
- €68.08
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago
Starforged Warhammer 40K Chaos Faction Space Marines Themed Hats Baseball Brim Hat Others - Iron Warriors Iron Warriors 7-7 5/8
- Price
- €26.68
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 1y ago
Newest
by launch dateGames Workshop Warhammer 40000: Armageddon (Englisch)
- Price
- €177.87
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1mo ago
Starforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke
- Price
- €49.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
AAA Merchandise Warhammer 40000 Decke - Imperium Galaxie-Karte Design mit Fransen - weiche Kuscheldecke - 40K Geschenke für Herren Damen Erwachsene Kinder Fans
- Price
- €68.08
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago
JOYTOY Warhammer 40K Ultramarines Titus with Laurels of Victory 1/18 Action Figur
- Price
- €40.92
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 7mo ago
JOYTOY Warhammer 40K Salamanders Eradicators Sergeant Bragar 1/18 Action FigurSammeln Und Zeigen Modell
- Price
- €27.27
- Rating
- 4.9/5
- Reviews
- 56
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
12 falling
Sellers
118
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
39%
Top 20: 75%
Open market
5%
- Games Workshop45%
- Starforged24%
- JOYTOY11%
- AAA Merchandise6%
- Winning Moves5%
- The Army Painter4%
- Open — no brand owns it (6 brands, 5%)
Warhammer 40k demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top Warhammer 40k search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- warhammer 40k457K/yr
- warhammer293K/yr
- warhammer 40k figuren111K/yr
- joytoy warhammer 40k88K/yr
- joytoy85K/yr
- warhammer 40k starterset49K/yr
- joytoy warhammer26K/yr
- joy toy warhammer 40k22K/yr
- games workshop22K/yr
- warhammer figuren22K/yr
What reviews say buyers love and hate about Warhammer 40k
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Top Produkt”
“Super Farben, super Figuren”
“Super Preis-Leistung”
“robust”
“Geschenk”
What buyers complain about
67% of reviews“Diese fallen relativ klein aus”
“Sieht halt für Premium nicht so schön aus mit dem Knick”
“Etwas teuer”
“Hält null”
“Material ist nicht das beste”
Warhammer 40k return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Warhammer 40k questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
