- Flapen Score
- 39 / 100Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 4339
- Market size
- €574K/yr335K searches / yr
- 90-day growth
- -28.3%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 186 sellers
Flapen Score
Wall E against its category
The dotted line is the Spielzeug average. Past it, Wall E is stronger. Inside it, weaker.
Market
The Wall E market on Amazon at a glance
Shoppers on Amazon Germany searched for Wall E 335K times last year and spent an estimated €574K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €574K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- -28.3%
- Conversion, latest week
- 2.7%
- Market size, estimated
- €574Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- wall e63K searches a year
02 · Price
A sale here is worth €63.99.
Listings sell for €63.99 on average, from €7.99 to €313.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At €63.99 that is €96K to €128K a year per listing.
- Average price
- €63.99inside the $15 to $100 sweet spot
- Price range
- €7.99–€313.81
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €96K–€128K
- Returns
- 1.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,578 within Bau- & Konstruktionsspielzeug. It carries 677 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #1,578in Bau- & Konstruktionsspielzeug
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 677per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Wall E products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
186
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
3%
- Brand 171%
- Brand 210%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (1 brand, 3%)
Demand
Wall E search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Wall E search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wall e63K/yr
- walle38K/yr
- lego wall e59K/yr
- wall-e24K/yr
- wall e lego33K/yr
- lego walle-e und eve51K/yr
- wall e roboter8K/yr
- walle lego10K/yr
- wall e figur4K/yr
- lego walle10K/yr
Reviews and returns
What reviews say buyers love and hate about Wall E
We read the reviews and the return reasons for every product selling here.
“Teilweise gehen die Teile eher schwer zusammen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wall E questions
Answered from the same tracked data.