Valentine
FailThe top 5 products take 100% of clicks, so Valentine is a Fail.
- Flapen Score
- 40 / 100Ranks 1,295 of 2,084 Spielzeug niches · −3 vs the category median of 4340
- Market size
- €170K/yr118K searches / yr
- 90-day growth
- -43.7%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 141 sellers
Flapen Score
Valentine against its category
The dotted line is the Spielzeug average. Past it, Valentine is stronger. Inside it, weaker.
Market
The Valentine market on Amazon at a glance
Shoppers on Amazon Germany searched for Valentine 118K times last year and spent an estimated €170K. All 3 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €170K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -43.7%
- Conversion, latest week
- 8.4%
- Market size, estimated
- €170Ka year
- Peak month
- February16.2× the quietest month
- Top search term
- lego happy plants28K searches a year
02 · Price
A sale here is worth €17.06.
Listings sell for €17.06 on average, from €12.00 to €25.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,000 to 2,500 of them. At €17.06 that is €34K to €43K a year per listing.
- Average price
- €17.06inside the $15 to $100 sweet spot
- Price range
- €12.00–€25.46
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €34K–€43K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #403 within Bau- & Konstruktionsspielzeug. It carries 2,355 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #403in Bau- & Konstruktionsspielzeug
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,355per listing
- Listings tracked
- 4
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Valentine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
141
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 191%
- Brand 26%
- Brand 33%
- Open — no brand owns it (0%)
Demand
Valentine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 16.2×
Search terms
Top Valentine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego happy plants28K/yr
- happy plants lego16K/yr
- lego botanicals fröhliche pflanzen19K/yr
- happy plants6K/yr
- lego fröhliche pflanzen12K/yr
- lego 1034911K/yr
- lego für paare6K/yr
- lego for couples5K/yr
- fröhliche pflanzen lego6K/yr
- 103493K/yr
Reviews and returns
What reviews say buyers love and hate about Valentine
We read the reviews and the return reasons for every product selling here.
“Schln aber noch zu teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Valentine questions
Answered from the same tracked data.








