Is Vaiana Kuscheltier profitable to sell on Amazon Germany?

Flapen scores Vaiana Kuscheltier 32 out of 100 on Amazon Germany, a Fail. Shoppers spend €23K a year across 20 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -29.6% in the last 90 days.

How competitive is the Vaiana Kuscheltier niche on Amazon Germany?

8 brands and 213 sellers compete in Vaiana Kuscheltier on Amazon Germany. The top 5 Vaiana Kuscheltier products take 64% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Vaiana Kuscheltier?

Vaiana Kuscheltier buyers on Amazon Germany complain most about Akkulaufzeit, beworben Vs Tatsächliches Produkt, and Gesamtgröße. An estimated 0.9% of orders come back.

When does demand for Vaiana Kuscheltier peak?

Search demand for Vaiana Kuscheltier on Amazon Germany peaks in Apr–Nov–Dec, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Vaiana Kuscheltier niche?

Vaiana Kuscheltier sells for €20.09 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.65 to €97.66. The average product has 3,300 reviews, the count a new listing must catch up to.

Vaiana Kuscheltier

Fail

Buyers convert on only 0.4% of searches, so Vaiana Kuscheltier is a Fail.

Flapen Score: 32
32 / 100Ranks 1,833 of 2,084 Spielzeug niches · −11 vs the category median of 43
Market size: €23K/yr263K searches / yr
90-day growth: -29.6%search demand this quarter
Competition: 64%top-5 click share · 8 brands · 213 sellers

Flapen Score

Vaiana Kuscheltier against its category

The dotted line is the Spielzeug average. Past it, Vaiana Kuscheltier is stronger. Inside it, weaker.

32Fail

This niche Category average

See the method

Market

The Vaiana Kuscheltier market on Amazon at a glance

Shoppers on Amazon Germany searched for Vaiana Kuscheltier 263K times last year and spent an estimated €23K. The top 5 brands take 94% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months: 263K
Growth, 90 days vs prior 90: -29.6%
Conversion, latest week: 0.4%
Market size, estimated: €23Ka year
Peak month: November3.2× the quietest month
Top search term: raya und der letzte drache62K searches a year

02 · Price

A sale here is worth €20.09.

Listings sell for €20.09 on average, from €7.65 to €97.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €20.09 that is €2K to €5K a year per listing.

Average price: €20.09inside the $15 to $100 sweet spot
Price range: €7.65–€97.66
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€5K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #292 within Baby- & Kleinkindspielzeug. It carries 3,300 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 20%
Prime listings: 90%
Out of stock, average day: 4.2%
Average rank: #292in Baby- & Kleinkindspielzeug
Average rating: 4.62 starsAmazon Germany average 4.37 stars
Average reviews: 3,300per listing
Listings tracked: 20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Vaiana Kuscheltier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

213

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Brand 176%
Brand 29%
Brand 34%
Brand 43%
Brand 52%
Brand 62%
Open — no brand owns it (2 brands, 3%)

Demand

Vaiana Kuscheltier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Vaiana Kuscheltier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

raya und der letzte drache62K/yr -20.5%0.2% conv.
vaiana tonie39K/yr -15.0%1.5% conv.
vaiana 2 tonie42K/yr -37.6%0.6% conv.
tonie vaiana21K/yr -26.0%1.3% conv.
tonie vaiana 223K/yr -38.0%0.5% conv.
tonie figuren vaiana5K/yr -16.6%1.3% conv.
raja und der letzte drache7K/yr -46.7%0.1% conv.
vaiana tonie figur10K/yr -53.6%1.1% conv.
tonie figuren vaiana 24K/yr -24.1%0.6% conv.
tonies vaiana5K/yr -19.6%1.2% conv.

Reviews and returns

What reviews say buyers love and hate about Vaiana Kuscheltier

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”

40%of negative reviews mention “Akkulaufzeit”

0.9%of orders come back

“Batterie nach 10 min leer”

A buyer, on “Akkulaufzeit”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Vaiana Kuscheltier questions

Answered from the same tracked data.

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