Skip to content

Unimog Spielzeug

Fail

Demand is soft, at -30.4% this quarter, so Unimog Spielzeug is a Fail.

Flapen Score
48
48 / 100
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Market size
€104K/yr145K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
43%top-5 click share · 16 brands · 187 sellers

Flapen Score

Unimog Spielzeug against its category

The dotted line is the Spielzeug average. Past it, Unimog Spielzeug is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unimog Spielzeug market on Amazon at a glance

Shoppers on Amazon Germany searched for Unimog Spielzeug 145K times last year and spent an estimated €104K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
3.7%
Market size, estimated
€104Ka year
Peak month
November3.1× the quietest month
Top search term
siku feuerwehr48K searches a year

02 · Price

A sale here is worth €19.49.

Listings sell for €19.49 on average, from €2.99 to €101.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €19.49 that is €0 to €2K a year per listing.

Average price
€19.49inside the $15 to $100 sweet spot
Price range
€2.99–€101.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #378 within Fahrzeuge. It carries 640 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
85%
Out of stock, average day
5.3%
Average rank
#378in Fahrzeuge
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
640per listing
Listings tracked
40

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
92 months

Products

Top Unimog Spielzeug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

187

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

7%

  • Brand 179%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (10 brands, 7%)

Demand

Unimog Spielzeug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Unimog Spielzeug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • siku feuerwehr48K/yr
  • unimog modell11K/yr
  • unimog spielzeug14K/yr
  • feuerwehrauto klein9K/yr
  • siku feuerwehrauto9K/yr
  • matchbox feuerwehr7K/yr
  • feuerwehr siku5K/yr
  • siku unimog5K/yr
  • feuerwehrauto siku4K/yr
  • matchbox feuerwehrauto3K/yr

Reviews and returns

What reviews say buyers love and hate about Unimog Spielzeug

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Spaß/Unterhaltungserlebnis”
22%of negative reviews mention “Qualität insgesamt”
1.4%of orders come back
“Minderwertige Qualität”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Unimog Spielzeug questions

Answered from the same tracked data.