Unimog Spielzeug
FailDemand is soft, at -30.4% this quarter, so Unimog Spielzeug is a Fail.
- Flapen Score
- 48 / 100Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 4348
- Market size
- €104K/yr145K searches / yr
- 90-day growth
- -30.4%search demand this quarter
- Competition
- 43%top-5 click share · 16 brands · 187 sellers
Flapen Score
Unimog Spielzeug against its category
The dotted line is the Spielzeug average. Past it, Unimog Spielzeug is stronger. Inside it, weaker.
Market
The Unimog Spielzeug market on Amazon at a glance
Shoppers on Amazon Germany searched for Unimog Spielzeug 145K times last year and spent an estimated €104K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- -30.4%
- Conversion, latest week
- 3.7%
- Market size, estimated
- €104Ka year
- Peak month
- November3.1× the quietest month
- Top search term
- siku feuerwehr48K searches a year
02 · Price
A sale here is worth €19.49.
Listings sell for €19.49 on average, from €2.99 to €101.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €19.49 that is €0 to €2K a year per listing.
- Average price
- €19.49inside the $15 to $100 sweet spot
- Price range
- €2.99–€101.24
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #378 within Fahrzeuge. It carries 640 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 85%
- Out of stock, average day
- 5.3%
- Average rank
- #378in Fahrzeuge
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 640per listing
- Listings tracked
- 40
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Unimog Spielzeug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Siku 6330 Geschenkset Feuerwehr LKW mit Hubrettungsbühne Löschfahrzeug Flugzeug Bewegliche Teile Inkl. Pylonen Barken und Flammen
- Price
- €9.83
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 4y ago

Siku 1034 Feuerwehr Tanklöschfahrzeug Metall/Kunststoff Rot Anhängerkupplung
- Price
- €2.99
- Rating
- 4.6/5
- Reviews
- 964
- Age
- 21y ago

Siku 1749 Magirus Multistar TLF mit Teleskopmast Feuerwehrauto 1:87 Metall/Kunststoff Rot/Weiß Ausziehbare Leiter
- Price
- €7.51
- Rating
- 4.4/5
- Reviews
- 971
- Age
- 6y ago

Siku 1636001 Französischer Feuerwehr Unimog mit Boot 1:87 Frankreich Metall/Kunststoff Rot Französische Aufschrift Pompiers Schwimmfähiges Boot
- Price
- €6.93
- Rating
- 4.7/5
- Reviews
- 1,755
- Age
- 19y ago

Siku 6326 Notruf-Set Metall/Kunststoff Rot/Weiß Spielkombination Bewegliche Teile
- Price
- €12.53
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 5y ago
Trending
estimated 90-day click momentum
Siku 1014001 Feuerwehr-Drehleiter Frankreich Metall/Kunststoff Rot Ausziehbare Leiter
- Price
- €3.31
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 7y ago

Siku 1080 Feuerwehr Hubrettungsbühne Rot/Gelb Ausklappbare Hubrettungsbühne Schwenkbarer Tragekorb
- Price
- €3.28
- Rating
- 4.6/5
- Reviews
- 964
- Age
- 6y ago

LAPONO Feuerwehrauto Spielzeug 7 Stück Feuerwehr Spielzeug ab 3 Jahre Mini Feuerwehr Auto Set aus Kunststoff Rettungsfahrzeuge mit Hubschrauber Spielzeugautos als Geschenk für Jungen und Mädchen
- Price
- €10.08
- Rating
- 3.7/5
- Reviews
- 240
- Age
- 4y ago

Siku 1749 Magirus Multistar TLF mit Teleskopmast Feuerwehrauto 1:87 Metall/Kunststoff Rot/Weiß Ausziehbare Leiter
- Price
- €7.51
- Rating
- 4.4/5
- Reviews
- 971
- Age
- 6y ago

Siku 2113 Feuerwehr Mercedes-Benz Sprinter 1:50 Metall/Kunststoff Rot Öffenbare Türen
- Price
- €13.81
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 12y ago
Newest
by launch date
Theo Klein 3802 Mercedes-Benz Unimog Kipper hochwertiges Fahrzeug | Für Innen- und Außenbereich | Maßstab 1:24 | offizielles Lizenz-Produkt | Spielzeug für Kinder ab 3 Jahren
- Price
- €12.16
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Theo Klein 3801 Mercedes-Benz Unimog Winterdienstfahrzeug Für Innen- und Außenbereich Maßstab 1:24 offizielles Lizenz-Produkt Spielzeug für Kinder ab 3 Jahren
- Price
- €12.66
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago

Siku 1547 VW T5 Feuerwehr Einsatzleitung Metall/Kunststoff Rot/Gelb Spielzeugauto für Kinder Heckklappe zum Öffnen Anhängerkupplung
- Price
- €4.13
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1y ago

JOYIN 25-in-1 Feuerwehrauto Spielzeugset mit Geräuschen und Lichtern Feuerwehr Fahrzeuge im Trägerwagen Mini-Rettungs Feuerwehrauto-Spielzeug Geburtstagsgeschenk-Spielzeug für Jungen ab 3 Jahren
- Price
- €25.45
- Rating
- 4.6/5
- Reviews
- 6,128
- Age
- 2y ago

Siku 1568 Land Rover Defender Feuerwehr Spielzeug-Auto Metall/Kunststoff Rot/Gelb Anhängerkupplung Gummierte Reifen Blaue Signalbalken
- Price
- €4.80
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
187
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 86%
Open market
7%
- Siku79%
- bruder5%
- LAPONO3%
- Wiking3%
- Theo Klein2%
- Dickie Toys2%
- Open — no brand owns it (10 brands, 7%)
Demand
Unimog Spielzeug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Unimog Spielzeug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- siku feuerwehr48K/yr
- unimog modell11K/yr
- unimog spielzeug14K/yr
- feuerwehrauto klein9K/yr
- siku feuerwehrauto9K/yr
- matchbox feuerwehr7K/yr
- feuerwehr siku5K/yr
- siku unimog5K/yr
- feuerwehrauto siku4K/yr
- matchbox feuerwehrauto3K/yr
Reviews and returns
What reviews say buyers love and hate about Unimog Spielzeug
We read the reviews and the return reasons for every product selling here.
“Minderwertige Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unimog Spielzeug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








