Umhang
Umhang shows beatable incumbent ratings (4.1★), but soft demand (-72.3% this quarter) keeps it on the watch list.
Flapen Score
Top 19% of 2,084 Spielzeug niches · +8 vs the category median of 43
Is Umhang profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Umhang is a €116K/yr Amazon Germany market (236K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Worth a look — 51/100.
Umhang: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -72.3% over the last 90 days and 2.6% of searches end in a purchase.
€116K
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 51% of the market is open.
51%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 60 products
Top Umhang products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Myir JUN Umhang mit Kapuze Unisex Schwarzer Umhang für Damen Herren Kinder Erwachsene Vampir Kostüm Jungen Halloween Kostüm schwarzer umhang (Schwarz L)
- Price
- €11.32
- Rating
- 4.2/5
- Reviews
- 1,781
- Age
- 7y ago
AOOWU Schwarzer Umhang Vampir Umhang mit Kapuze Erwachsene Umhang kostüm Cape Satin Herren Damen Mantel für Halloween Weihnachten Karneval Kostüm(einseitig)
- Price
- €6.13
- Rating
- 4.1/5
- Reviews
- 1,338
- Age
- 3y ago
JDFAIJEAL Umhang Damen mit Kapuze Mittelalter Umhang Renaissance Cape Mantel Lang für Fasching Halloween Kostüm Vampir Hexen LARP Wikinger Cosplay Renaissance (Schwarz)
- Price
- €23.04
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 1y ago
Proumhang Halloween -Kapuze -Umhang für Erwachsene -Renaissance mittelalterliche Hexe Kapkostüm für Männer & Frauen Hobbit Cosplay Short Cape 130cm Schwarz
- Price
- €12.30
- Rating
- 4.1/5
- Reviews
- 98
- Age
- 1y ago
Battle-Merchant Mittelalter Umhang Burkhard mit Kapuze Damen Herren Kostüm Kleidung LARP Wikinger Schwarz
- Price
- €35.95
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 7y ago
Trending
90-day click momentum
FSUJWOA Renaissance Kapuzenumhang mittelalter kleidung herren Hexenmantel mit Kapuze umhang (Schwarz Stile-2)
- Price
- €19.19
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 6mo ago
Oddfirm Mittelalter Schal Samt Kurz Umhang Vintag Viktorianischer Gothic Lolita Mittelalterlicher Schal Mantel Renaissance Samt Cape Halloween Kostüm
- Price
- €11.88
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Karneval Hexenkostüm Damen Fasching Kostüme Erwachsene Cape Umhang Damen Draculaura Kostüm Kostüm Damen Karneval Gruselig Mittelalter Umhang für Karneval Maskerade Hexe Vampir Cosplayparty
- Price
- €8.22
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 11mo ago
AOOWU Renaissance Kapuzenumhang Umhang Mittelalter Kleidung Unisex Umhang kostüm Cape Satin Umhang Kostüm Mantel für Halloween Weihnachten Karneval Kostüm Braun
- Price
- €15.47
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 7mo ago
Battle-Merchant Mittelalter Umhang Burkhard mit Kapuze Damen Herren Kostüm Kleidung LARP Wikinger Schwarz
- Price
- €35.95
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 7y ago
Newest
by launch dateFSUJWOA Renaissance Kapuzenumhang mittelalter kleidung herren Hexenmantel mit Kapuze umhang (Schwarz Stile-2)
- Price
- €19.19
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 6mo ago
AOOWU Renaissance Kapuzenumhang Umhang Mittelalter Kleidung Unisex Umhang kostüm Cape Satin Umhang Kostüm Mantel für Halloween Weihnachten Karneval Kostüm Braun
- Price
- €15.47
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 7mo ago
Karneval Hexenkostüm Damen Fasching Kostüme Erwachsene Cape Umhang Damen Draculaura Kostüm Kostüm Damen Karneval Gruselig Mittelalter Umhang für Karneval Maskerade Hexe Vampir Cosplayparty
- Price
- €8.22
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 11mo ago
YceLon Schwarzer Umhang mit Kapuze für Erwachsene 150cm Langer Samtumhang für Cosplay und Theater Unisex Umhang Schwarz für Fotografie und Mottopartys Größe L (Kein Spielzeug)
- Price
- €8.04
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 1y ago
Schwarzer Umhang Mit Kapuze 140cm Länge Für Halloween Kostüm Rollenspiel Und Thematische Partys Bequemes Design Für Erwachsene Und Kinder
- Price
- €7.85
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
37 falling
Sellers
51
Top-5 brand share
49%
Top 20: 88%
Top-5 click share
33%
Top 20: 66%
Open market
47%
- AOOWU19%
- Myir JUN11%
- JDFAIJEAL8%
- Proumhang6%
- Aomig4%
- JLTPH4%
Umhang demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Oct, Nov · busiest ÷ quietest = 16.3×
Top Umhang search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mittelalter umhang damen18K/yr
- umhang schwarz52K/yr
- schwarzer umhang33K/yr
- mittelalter umhang herren9K/yr
- mittelalter mantel7K/yr
- schwarzer umhang mit kapuze28K/yr
- umhang mittelalter damen6K/yr
- kapuzenumhang5K/yr
- umhang herren5K/yr
- hexenumhang damen18K/yr
What reviews say buyers love and hate about Umhang
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Sehr schönes Produkt”
“Passt”
“Preis-Leistung okay”
“Dadurch wäre der Mantel deutlich komfortabler und praktischer”
“Erfüllt den Zweck”
What buyers complain about
71% of reviews“Qualität unzureichend”
“Der Schnitt ist extrem schmal”
“Das Material ist schon echt unterirdisch schlecht”
“Stoff sehr dünn”
“viel zu dünn”
Umhang return rate & reasons
Why buyers send it back, as a share of all return requests.
7.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Umhang questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
