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Toyota Supra

brand-locked demand (top 5 brands take 98% of clicks) — Toyota Supra doesn't clear our bar today.

Flapen Score

44
Skip it

Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 43

Market size 28Growth 13Conversion 33Competition 77Returns 96Price range 86Avg price 93Brand share 6Review moat 44Quality gap 20
This niche Category average · 2,084 niches

Is Toyota Supra profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Toyota Supra is a €122K/yr Amazon Germany market (208K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Toyota Supra: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.9% over the last 90 days and 2.6% of searches end in a purchase.

€122K

revenue / yr

Units sold / yr5K
Search volume / yr-23.9%208K
Conversion rate2.6%
Avg price€22.31

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers8 · 353
Top-5 product click share38%
Open market2%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement63%
New entrants (1y)16· 13 succeeded
Avg rating4.7★
Avg reviews2,077

Top Toyota Supra products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€5K€10K€15K€19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

353

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

38%

Top 20: 72%

Open market

1%

  • LEGO64%
  • Jada30%
  • MOCBROPCS1%
  • Solido1%
  • style31%
  • Mega Bloks1%
  • Open — no brand owns it (2 brands, 1%)

Toyota Supra demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume208KCVR2.6%Products46Brands8Top 5 Brands98%OOS Rate1.7%Rating4.7★Reviews2,077Avg BSR#593
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Top Toyota Supra search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lego auto ab 651K/yr
  • fast and furious modellauto35K/yr
  • cars lego24K/yr
  • lego supra9K/yr
  • jada toys fast and furious15K/yr
  • toyota supra13K/yr
  • toyota supra mk410K/yr
  • fast and furious auto12K/yr
  • lego auto klein9K/yr
  • supra7K/yr

What reviews say buyers love and hate about Toyota Supra

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt14%

Best product

Spaß/Unterhaltungserlebnis14%

Sehr robust / großer Spielspaß

Geschenk Zweck13%

Ideales LEGO-Technic-Monstertruck-Set für Kinder

Design insgesamt10%

detailgetreu designed

Montage/Installation10%

Das Beste daran: Er konnte das Set komplett alleine aufbauen

What buyers complain about

59% of reviews
Preis-Leistungs-Verhältnis12%

Preis wahnsin

Montage/Installation11%

Ein bisschen Unterstützung beim Aufbau ist aber nötig

Gesamtgröße10%

Das Ding ist fast so groß wie meine Handfläche

Haltbarkeit6%

löst es sich rechts.

Druckqualität5%

Selbst super einfache Teile wurden nicht bedruckt

Toyota Supra return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
38%
2Defekt Material/Teile
16%
3Gesamtgröße
15%
4Produktzustand
6%
5beworben Vs Tatsächliches Produkt
5%

Common Toyota Supra questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toyota Supra 44/100 on Amazon Germany — Skip it. The niche generates €122K/yr across 46 tracked products. 13 of 16 products launched in the last 360 days are still selling. Search demand moved -23.9% over the last 90 days.
Search demand for Toyota Supra on Amazon Germany peaks in Nov–Dec, where the busiest month runs 3.1× the quietest.