Skip to content

Toyota Supra

Fail

The top 5 brands take 98% of clicks, so Toyota Supra is a Fail.

Flapen Score
44
44 / 100
Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 43
Market size
€122K/yr208K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
38%top-5 click share · 8 brands · 353 sellers

Flapen Score

Toyota Supra against its category

The dotted line is the Spielzeug average. Past it, Toyota Supra is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toyota Supra market on Amazon at a glance

Shoppers on Amazon Germany searched for Toyota Supra 208K times last year and spent an estimated €122K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €122K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
2.6%
Market size, estimated
€122Ka year
Peak month
December3.1× the quietest month
Top search term
lego auto ab 651K searches a year

02 · Price

A sale here is worth €22.31.

Listings sell for €22.31 on average, from €6.33 to €81.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €22.31 that is €0 to €2K a year per listing.

Average price
€22.31inside the $15 to $100 sweet spot
Price range
€6.33–€81.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #593 within Bau- & Konstruktionsspielzeug. It carries 2,077 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
85%
Out of stock, average day
1.7%
Average rank
#593in Bau- & Konstruktionsspielzeug
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
2,077per listing
Listings tracked
46

04 · Newcomers

13 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
13Amazon's first-year sales bar
Average brand age
40 months

Products

Top Toyota Supra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

353

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

38%

Top 20: 72%

Open market

1%

  • Brand 164%
  • Brand 230%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Toyota Supra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Toyota Supra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego auto ab 651K/yr
  • fast and furious modellauto35K/yr
  • cars lego24K/yr
  • lego supra9K/yr
  • jada toys fast and furious15K/yr
  • toyota supra13K/yr
  • toyota supra mk410K/yr
  • fast and furious auto12K/yr
  • lego auto klein9K/yr
  • supra7K/yr

Reviews and returns

What reviews say buyers love and hate about Toyota Supra

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.8%of orders come back
“Preis wahnsin”
A buyer, on “Preis-Leistungs-Verhältnis”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toyota Supra questions

Answered from the same tracked data.