Is Toy Story profitable to sell on Amazon Germany?

Flapen scores Toy Story 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €49K a year across 46 tracked products. 7 of the 26 products launched in the last year cleared the first-year sales bar. Search demand grew +50.2% in the last 90 days.

How competitive is the Toy Story niche on Amazon Germany?

17 brands and 211 sellers compete in Toy Story on Amazon Germany. The top 5 Toy Story products take 37% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Toy Story?

Toy Story buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, and Preis-Leistungs-Verhältnis. An estimated 1.4% of orders come back.

When does demand for Toy Story peak?

Search demand for Toy Story on Amazon Germany peaks in Jun–Jul–Dec, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Toy Story niche?

Toy Story sells for €24.26 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.28 to €99.09. The average product has 4,913 reviews, the count a new listing must catch up to.

Toy Story

Maybe

Products sell for $24.26 on average, inside the sweet spot. But buyers convert on only 0.4% of searches, so Toy Story is a Maybe.

Filters Out of Stock

Flapen Score: 50
50 / 100Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 43
Market size: €49K/yr467K searches / yr
90-day growth: +50.2%search demand this quarter
Competition: 37%top-5 click share · 17 brands · 211 sellers

Flapen Score

Toy Story against its category

The dotted line is the Spielzeug average. Past it, Toy Story is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Toy Story market on Amazon at a glance

Shoppers on Amazon Germany searched for Toy Story 467K times last year and spent an estimated €49K. The top 5 brands take 79% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months: 467K
Growth, 90 days vs prior 90: +50.2%
Conversion, latest week: 0.4%
Market size, estimated: €49Ka year
Peak month: December1.8× the quietest month
Top search term: toy story286K searches a year

02 · Price

A sale here is worth €24.26.

Listings sell for €24.26 on average, from €8.28 to €99.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €24.26 that is €0 to €2K a year per listing.

Average price: €24.26inside the $15 to $100 sweet spot
Price range: €8.28–€99.09
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #603 within Spielzeugfiguren. It carries 4,913 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 76%
Prime listings: 100%
Out of stock, average day: 7.0%
Average rank: #603in Spielzeugfiguren
Average rating: 4.62 starsAmazon Germany average 4.37 stars
Average reviews: 4,913per listing
Listings tracked: 46

04 · Newcomers

7 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 26
Successful launches: 7Amazon's first-year sales bar
Average brand age: 40 months

Products

Top Toy Story products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

211

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

37%

Top 20: 73%

Open market

17%

Brand 129%
Brand 226%
Brand 310%
Brand 48%
Brand 55%
Brand 64%
Open — no brand owns it (11 brands, 17%)

Demand

Toy Story search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Toy Story search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

toy story286K/yr +58.6%0.2% conv.
toy story figuren89K/yr +41.7%0.9% conv.
toy story spielzeug37K/yr +52.1%0.4% conv.
woody toy story31K/yr -12.4%1.3% conv.
toy story woody8K/yr +66.9%0.6% conv.
toy story toys6K/yr +72.9%0.2% conv.
toys story6K/yr +33.8%0.2% conv.
toystory4K/yr +74.8%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Toy Story

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Spaß/Unterhaltungserlebnis”

20%of negative reviews mention “Gesamtgröße”

1.4%of orders come back

“Größer als erwartet”

A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Toy Story questions

Answered from the same tracked data.

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