toy story
Worth a lookShows a sweet-spot price point ($24.26 avg), but weak search conversion (0.4%) keeps it on the watch list.
Avg price
Incredible€24.26avg listing price — sweet spot $15–$100
Price range
Great€8.28–€99.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Growth
Good+50.2%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad4,913.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€49K€49K/yr · 467K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, toy story is a €49K/yr Amazon Germany market (467K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
toy story market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €73K–€97K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #603
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 7.0%
- Avg brand age
- 40 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
211
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
37%
Top 20: 73%
Open market
17%
- Mattel29%
- Disney Store26%
- Disney10%
- Get Trend8%
- Just Play5%
- LEGO4%
- Open — no brand owns it (11 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.2% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 1.8×
Top toy story search terms
- toy story286K/yr
- toy story figuren89K/yr
- toy story spielzeug37K/yr
- woody toy story31K/yr
- toy story woody8K/yr
- toy story toys6K/yr
- toys story6K/yr
- toystory4K/yr
Top toy story products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Store Official - Pixars Toy Story - Sheriff Woody - Interaktive sprechende Actionfigur - 39 cm/15 - Cowboy-Puppe mit Zugband - Über 15 englische Sätze - Ab 3 Jahren
Disney Store€33.364.6★42,149 rev
Disney Store Official - Pixars Toy Story - Buzz Lightyear - Interaktive sprechende Actionfigur - 36 cm/14 - Space Ranger - Über 15 englische Sätze - Interagiert mit Anderen Charakteren - Ab 3 Jahren
Disney Store€32.654.6★42,149 rev
Mattel Disney Pixar Toy Story Woody Actionfigur 23 cm Playscale Cowboy-Sheriff 14 bewegliche Gelenke filmgetreues Design Abnehmbarer Hut JKV14
Mattel€12.914.8★562 rev
DisneyPixar Toy Story Slinky Dog Nachziehspielzeug Hund mit Zugfeder für Jungen und Mädchen ab 18 Monaten von Just Play
Just Play€24.004.7★6,210 rev
Mattel Disney Pixar Toy Story Woody und Buzz Lightyear 2er-Pack maßstabsgetreu zum Film für das Erzählen von Geschichten GDB91
Mattel€28.304.7★19,651 rev
Newest
by launch date
Disney Toy Story Sweatshirt Mädchen Hoodie Mädchen Jessie Und Bullseye Hoodie Kinder Glitzer Rosa 110
Disney€22.114 rev
Disney Toy Story Shorts Jungen Und T Shirt Set Rotes Sommer Set Mit Woody Und Buzz Lightyear Für Jungen Rot 128
Disney€21.7113 rev
Mattel Disney Pixar Toy Story Woody Actionfigur 23 cm Playscale Cowboy-Sheriff 14 bewegliche Gelenke filmgetreues Design Abnehmbarer Hut JKV14
Mattel€12.91562 rev
Mattel Disney Pixar Toy Story 5 Figur große startbereite Buzz Lightyear-Figur 25 cm Filmdesign 12 bewegliche Gelenke JKV39
Mattel€22.8545 rev
Mattel Disney Pixar Toy Story 5 große Woody-Figur ca. 30 cm groß Sheriff Woody Spielzeug aus dem Film kann seinen Hut antippen 14 Bewegungspunkte JKV38
Mattel€19.2741 rev
Trending
90-day click momentum
Disney Toy Story Basecap und Sonnenbrille Set Jungen 3-8 Jahre Woody Kinder Cap mit UV400 Kindersonnenbrille Geschenke für Jungen (Multi Woody)
Get Trend€10.534.6★
Mattel Disney Pixar Toy Story 5 Rex-Actionfigur 18 4 cm groß Tyrannosaurus-Dinosaurier 8 bewegliche Gelenke Playscale-Design JKV17
Mattel€12.924.8★
Mattel Disney Pixar Toy Story Woody Actionfigur 23 cm Playscale Cowboy-Sheriff 14 bewegliche Gelenke filmgetreues Design Abnehmbarer Hut JKV14
Mattel€12.914.8★
Mattel Disney Pixar Toy Story 5 Figur große startbereite Buzz Lightyear-Figur 25 cm Filmdesign 12 bewegliche Gelenke JKV39
Mattel€22.854.2★
Mattel Disney Pixar Toy Story 5 große Woody-Figur ca. 30 cm groß Sheriff Woody Spielzeug aus dem Film kann seinen Hut antippen 14 Bewegungspunkte JKV38
Mattel€19.274.5★
What buyers say about toy story
What buyers praise and complain about, mined from review topics.What buyers love
“Klasse Spielzeug”
“Super Produkt”
“Sie passt perfekt”
“Schönes Design passend zu Toy Story”
“Schönes Geschenk und robust”
“entspricht optisch den Produktbildern”
“Das Material wirkt robust”
“Preis-/Leistung top”
“schöne Farben”
“Robuste Figuren”
What buyers complain about
“Größer als erwartet”
“Leider ist nun nach eineinhalb Monaten schon das Sprachmodul defekt”
“Teuer”
“Außerdem wirkt das Material insgesamt eher wie einfacheres Kunststoffspielzeug (nicht robust - könnte leicht brechen).”
“Qualität hat halt ihren Preis”
“Die Arme sind sehr, sehr dünn”
“Was mich einzig an der Anleitung etwas gestört hat, ist die Tatsache, dass in den Anleitungen 2-4 am Ende jedes mal beschrieben wird, wie sich die einzelnen Gebäudeteile zusammensetzen lassen”
“Jessie's Gelenke gehen recht schwer”
Top return reasons
Common questions
- Is toy story profitable to sell on Amazon Germany?
- The niche generates €49K/yr across 46 tracked products. 7 of 26 products launched in the last 360 days are still selling. 90-day search growth is +50.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the toy story niche?
- 17 brands and 211 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in toy story?
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 1.4%.
- When does demand for toy story peak?
- Demand peaks in Jun–Jul–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the toy story niche?
- Listings span €8.28–€99.09; the average listing price is €24.26 (sweet spot $15–$100). The average incumbent carries 4,913 reviews — the moat a new listing must climb.