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Toniebox Ohren

Fail

The top 5 brands take 100% of clicks, so Toniebox Ohren is a Fail.

Flapen Score
33
33 / 100
Ranks 1,783 of 2,084 Spielzeug niches · −10 vs the category median of 43
Market size
€57K/yr67K searches / yr
90-day growth
-35.8%search demand this quarter
Competition
78%top-5 click share · 5 brands · 6 sellers

Flapen Score

Toniebox Ohren against its category

The dotted line is the Spielzeug average. Past it, Toniebox Ohren is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toniebox Ohren market on Amazon at a glance

Shoppers on Amazon Germany searched for Toniebox Ohren 67K times last year and spent an estimated €57K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-35.8%
Conversion, latest week
12.0%
Market size, estimated
€57Ka year
Peak month
December2.3× the quietest month
Top search term
toniebox ersatzteile24K searches a year

02 · Price

A sale here is worth €7.07.

Listings sell for €7.07 on average, from €4.16 to €9.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €7.07 that is €2K to €4K a year per listing.

Average price
€7.07under the $15 to $100 sweet spot
Price range
€4.16–€9.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #207 within Elektronisches Spielzeug. It carries 228 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
24.5%
Average rank
#207in Elektronisches Spielzeug
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
228per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Toniebox Ohren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 224%
  • Brand 319%
  • Brand 48%
  • Brand 56%
  • Open — no brand owns it (0%)

Demand

Toniebox Ohren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Toniebox Ohren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toniebox ersatzteile24K/yr
  • toniebox ohren14K/yr
  • toniebox ohren ersatzteil set13K/yr
  • tonie ohren ersatzteile4K/yr
  • toniebox ersatz ohren4K/yr
  • ohren toniebox ersatz4K/yr
  • tonie ohren4K/yr

Reviews and returns

What reviews say buyers love and hate about Toniebox Ohren

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Gesamtgröße”
19%of negative reviews mention “Dicke”
1.5%of orders come back
“Kabel sind etwas dicker”
A buyer, on “Dicke”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Toniebox Ohren questions

Answered from the same tracked data.