Toasties
FailThe top 5 brands take 100% of clicks, so Toasties is a Fail.
- Flapen Score
- 38 / 100Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 4338
- Market size
- €141K/yr214K searches / yr
- 90-day growth
- -38.6%search demand this quarter
- Competition
- 67%top-5 click share · 5 brands · 100 sellers
Flapen Score
Toasties against its category
The dotted line is the Spielzeug average. Past it, Toasties is stronger. Inside it, weaker.
Market
The Toasties market on Amazon at a glance
Shoppers on Amazon Germany searched for Toasties 214K times last year and spent an estimated €141K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €141K a year.
- Searches, last 12 months
- 214K
- Growth, 90 days vs prior 90
- -38.6%
- Conversion, latest week
- 4.0%
- Market size, estimated
- €141Ka year
- Top search term
- cookeez makery120K searches a year
02 · Price
A sale here is worth €16.38.
Listings sell for €16.38 on average, from €1.84 to €31.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €16.38 that is €8K to €12K a year per listing.
- Average price
- €16.38inside the $15 to $100 sweet spot
- Price range
- €1.84–€31.44
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €8K–€12K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #202 within Baby- & Kleinkindspielzeug. It carries 1,165 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #202in Baby- & Kleinkindspielzeug
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,165per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Toasties products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COOKEEZ MAKERY Lil Bakez Backofen-Spielset Kuschelige Kreationen: Mische die Zutaten und backe eine tierische Plüsch-Überraschung mit köstlichem Duft 6 duftende Kuschelfreunde zum Sammeln
- Price
- €21.75
- Rating
- 4.3/5
- Reviews
- 668
- Age
- 1y ago

Cookeez Makery Ofen-Spielset in pink mit niedlichem Überraschungseffekt durch Verwandlung zu einen süß duftendem warmen und interaktivem Plüsch: Mit Zubehör. Welche Überraschung wirst du backen
- Price
- €26.23
- Rating
- 4.5/5
- Reviews
- 5,169
- Age
- 3y ago

Cookeez Makery FREEZY CAKEZ. Misch dir einen neuen Kuschelfreund! Kühle die Mischung und erschaffe EIN duftendes frostig-Flauschiges interaktives Plüschtier. Welcher Eiskuchen Wird es Sein?
- Price
- €28.76
- Rating
- 4.6/5
- Reviews
- 2,168
- Age
- 2y ago

COOKEEZ MAKERY Toasties. Spielzeug-Toaster mit süß duftendem Überraschungsplüschtieren zum sammeln. Spielzeug-Brot hineinstecken und EIN Überraschungsplüschtier springt heraus!
- Price
- €10.29
- Rating
- 4.4/5
- Reviews
- 1,292
- Age
- 2y ago

COOKEEZ MAKERY Pancake Treatz: Misch dir einen pfann-tastischen Kuschelfreund! Gib den Teig in die Pfanne und erschaffe EIN duftendes interaktives Plüschtier! Welcher Pfannkuchen Wird es Sein?
- Price
- €16.57
- Rating
- 4.5/5
- Reviews
- 2,019
- Age
- 2y ago
Trending
estimated 90-day click momentum
Mestemacher High Protein Toastbrötchen 3 4-fache Menge Eiweiß & 66 % weniger Kohlenhydrate ballaststoffreich vegan Nutri Score A vorgeschnitten 8 Scheiben/4 Stück zum Toasten 260 g
- Price
- €2.39
- Rating
- 3.9/5
- Reviews
- 72
- Age
- 10y ago

Cookez Makery Yum Yumz 2 lustige süß duftende Überraschungsplüschtiere in einem Lolli über 30 zuckersüße Stofftiere zum Sammeln häufig selten ultraselten & Limited Edition
- Price
- €10.73
- Rating
- 4.7/5
- Reviews
- 217
- Age
- 6mo ago

Harry Toastbrötchen Körner Balance 6 Stück 335 g
- Price
- €1.84
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 8y ago

COOKEEZ MAKERY Yum Yumz (2er-Pack): Eiskalt versteckt spielerisch entdeckt! Gib die Zutaten hinein und zaubere 2 süße duftende Plüschtiere aus der Eiswaffel. Inklusive Stickern.
- Price
- €9.48
- Rating
- 4.7/5
- Reviews
- 560
- Age
- 1y ago

Cookeez Makery Pop-Tarts Toasty Treatz Toaster mit duftendem Plüsch mach einen weichen und quetschigen Überraschungsfreund
- Price
- €24.12
- Rating
- 4.6/5
- Reviews
- 1,292
- Age
- 1y ago
Newest
by launch date
Cookez Makery Yum Yumz 2 lustige süß duftende Überraschungsplüschtiere in einem Lolli über 30 zuckersüße Stofftiere zum Sammeln häufig selten ultraselten & Limited Edition
- Price
- €10.73
- Rating
- 4.7/5
- Reviews
- 217
- Age
- 6mo ago

Cookeez Makery Pop-Tarts Toasty Treatz Toaster mit duftendem Plüsch mach einen weichen und quetschigen Überraschungsfreund
- Price
- €24.12
- Rating
- 4.6/5
- Reviews
- 1,292
- Age
- 1y ago

Cookeez Makery Yum Yumz (2er-Pack): Eiskalt versteckt spielerisch entdeckt! Gib die Zutaten hinein und zaubere 2 süße duftende Plüschtiere aus dem Eis. Inklusive Stickern. Sammle über 30 Charaktere!
- Price
- €7.29
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

COOKEEZ MAKERY Lil Bakez Backofen-Spielset Kuschelige Kreationen: Mische die Zutaten und backe eine tierische Plüsch-Überraschung mit köstlichem Duft 6 duftende Kuschelfreunde zum Sammeln
- Price
- €21.75
- Rating
- 4.3/5
- Reviews
- 668
- Age
- 1y ago

Cookez Makery Yum Yumz Sammelverpackung riesige Eiswaffel mit Platz für 36 Yum Yumz enthält 6 Exklusive Plüschtiere Stickerbogen zum Dekorieren perfekt zum Spielen Präsentieren und Verstauen
- Price
- €21.62
- Rating
- 4.7/5
- Reviews
- 217
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
100
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- COOKEEZ MAKERY93%
- moose toys3%
- Magic Mixies2%
- Harry1%
- Mestemacher1%
Demand
Toasties search demand
Weekly searches over the year. Pick a range.
Search terms
Top Toasties search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cookeez makery120K/yr
- cookeez30K/yr
- toasties11K/yr
- cookez makery14K/yr
- toastbrötchen4K/yr
- cookies makery11K/yr
- cookez6K/yr
- toasty5K/yr
- bakery kuscheltier4K/yr
- cookeez makery ofen4K/yr
Reviews and returns
What reviews say buyers love and hate about Toasties
We read the reviews and the return reasons for every product selling here.
“Riecht schlimm”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toasties questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








