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Toad Kostüm

soft demand (-81.6% this quarter) — Toad Kostüm doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 1,583 of 2,084 Spielzeug niches · −7 vs the category median of 43

Market size 7Growth 0Conversion 13Competition 31Returns 16Price range 70Avg price 94Brand share 44Review moat 95Quality gap 95
This niche Category average · 2,084 niches

Is Toad Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Toad Kostüm is a €26K/yr Amazon Germany market (111K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.

Toad Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -81.6% over the last 90 days and 1.1% of searches end in a purchase.

€26K

revenue / yr

Units sold / yr2K
Search volume / yr-81.6%111K
Conversion rate1.1%
Avg price€22.45

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers11 · 37
Top-5 product click share66%
Open market22%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement27%
New entrants (1y)1· 0 succeeded
Avg rating4.0★
Avg reviews108

Top Toad Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€5K€8K€10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

37

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

17%

  • Henbrandt39%
  • AYYOHON20%
  • Disguise9%
  • FIESTAS GUIRCA5%
  • CosIdol5%
  • LBJR5%
  • Open — no brand owns it (5 brands, 17%)

Toad Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume111KCVR1.1%Products15Brands11Top 5 Brands78%OOS Rate9.1%Rating4.0★Reviews108Avg BSR#3,240
13K8KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 22.0×

Top Toad Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • toad kostüm49K/yr
  • toad18K/yr
  • toadette kostüm15K/yr
  • toad hut9K/yr
  • toad kostüm damen5K/yr
  • toad kostüm kinder10K/yr
  • toad kostüm erwachsene6K/yr

What reviews say buyers love and hate about Toad Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Qualität insgesamt40%

Qualität Passt / Wiedererkennwert ist vorhanden

Design insgesamt20%

Sieht optisch super aus

Weiches Gefühl20%

Super cooles Teil,mega weich

Gesamtgröße7%

Die Größe passt super

Form/Stil7%

insgesamt macht es wirklich eine ansprechende Figur.

What buyers complain about

100% of reviews
Gesamtgröße75%

sieht auf den Bildern aber größer aus als sie wirklich ist.

Gewicht leicht8%

Insgesamt ist das Kleidungsstück viel zu leicht und entspricht nicht meinen Erwartungen

Komfort insgesamt8%

Das Material fühlt sich unangenehm an

Qualität insgesamt8%

Schlechte Qualität

Toad Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

7.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
73%
2Qualität insgesamt
8%
3Materialqualität
3%
4Farbe
3%
5Dünn
2%

Common Toad Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toad Kostüm 36/100 on Amazon Germany — Skip it. The niche generates €26K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -81.6% over the last 90 days.
Search demand for Toad Kostüm on Amazon Germany peaks in Jan–Feb, where the busiest month runs 22.0× the quietest.