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Tierkostüm Kinder

Fail

Demand is soft, at -94.3% this quarter, so Tierkostüm Kinder is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€11K/yr193K searches / yr
90-day growth
-94.3%search demand this quarter
Competition
29%top-5 click share · 42 brands · 53 sellers

Flapen Score

Tierkostüm Kinder against its category

The dotted line is the Spielzeug average. Past it, Tierkostüm Kinder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tierkostüm Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Tierkostüm Kinder 193K times last year and spent an estimated €11K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -94.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-94.3%
Conversion, latest week
0.4%
Market size, estimated
€11Ka year
Peak month
February67.9× the quietest month
Top search term
tierkostüm kinder81K searches a year

02 · Price

A sale here is worth €14.81.

Listings sell for €14.81 on average, from €5.15 to €65.72. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €14.81 that is €0 to €1K a year per listing.

Average price
€14.81under the $15 to $100 sweet spot
Price range
€5.15–€65.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
4.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #520 within Kostüme. It carries 746 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
18.9%
Average rank
#520in Kostüme
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
746per listing
Listings tracked
56

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Tierkostüm Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

42 rising

Sellers

53

Top-5 brand share

41%

Top 20: 76%

Top-5 click share

29%

Top 20: 60%

Open market

55%

  • Brand 118%
  • Brand 28%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Tierkostüm Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 67.9×

Search terms

Top Tierkostüm Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tierkostüm kinder81K/yr
  • verkleidung mädchen19K/yr
  • tier kostüm kinder28K/yr
  • kinder verkleidung7K/yr
  • kostüm für kinder11K/yr
  • kids costume7K/yr
  • kostum kinder6K/yr
  • jungs kostüm6K/yr
  • kostüm jungs7K/yr
  • jungs kostüme11K/yr

Reviews and returns

What reviews say buyers love and hate about Tierkostüm Kinder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Qualität insgesamt”
4.7%of orders come back
“Qualität null”
A buyer, on “Qualität insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tierkostüm Kinder questions

Answered from the same tracked data.