Therian
MaybeThe average product has only 65 reviews. But demand is soft, at -20.1% this quarter, so Therian is a Maybe.
- Flapen Score
- 50 / 100Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 4350
- Market size
- €66K/yr200K searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 49%top-5 click share · 28 brands · 33 sellers
Flapen Score
Therian against its category
The dotted line is the Spielzeug average. Past it, Therian is stronger. Inside it, weaker.
Market
The Therian market on Amazon at a glance
Shoppers on Amazon Germany searched for Therian 200K times last year and spent an estimated €66K. The top 5 brands take 51% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €66K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- €66Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- therian mask66K searches a year
02 · Price
A sale here is worth €13.28.
Listings sell for €13.28 on average, from €7.82 to €27.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €13.28 that is €1K to €3K a year per listing.
- Average price
- €13.28under the $15 to $100 sweet spot
- Price range
- €7.82–€27.68
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 32.5% of listings are out of stock. The average listing ranks #297 within Masken. It carries 65 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 68%
- Out of stock, average day
- 32.5%
- Average rank
- #297in Masken
- Average rating
- 4.53 starsAmazon Germany average 4.37 stars
- Average reviews
- 65per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Therian products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
33
Top-5 brand share
51%
Top 20: 92%
Top-5 click share
49%
Top 20: 89%
Open market
42%
- Brand 117%
- Brand 213%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 67%
Demand
Therian search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Therian search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- therian mask66K/yr
- katzenmaske30K/yr
- therian masken15K/yr
- therian maske11K/yr
- katzen maske15K/yr
- cat mask13K/yr
- katzen masken9K/yr
- therian masken set7K/yr
- therian mask fertig7K/yr
- therian set5K/yr
Reviews and returns
What reviews say buyers love and hate about Therian
We read the reviews and the return reasons for every product selling here.
“Das Material wirkt zwar wie typische China-Ware,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Therian questions
Answered from the same tracked data.