Is therian profitable to sell on Amazon Germany?

The niche generates €66K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the therian niche?

28 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in therian?

Top complaints mined from reviews: Materialqualität, Anleitung/Benutzerhandbuch/Fehlerbehebung, Haftung/Klebrigkeit. The return rate is 0.5%.

When does demand for therian peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the therian niche?

Listings span €7.82–€27.68; the average listing price is €13.28 (sweet spot $15–$100). The average incumbent carries 65 reviews — the moat a new listing must climb.

therian

Worth a look

Shows a thin review moat (65 avg reviews), but soft demand (-20.1% this quarter) keeps it on the watch list.

Review moat

Incredible64.81

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Price range

Good€7.82–€27.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€13.28

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€66K

€66K/yr · 200K searches

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier Out of Stock

According to Flapen's Amazon Germany niche tracking, therian is a €66K/yr Amazon Germany market (200K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

therian market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €53K–€66K; units × avg price
Conversion rate: 2.5%
Avg BSR: #297
Page quality: 0%
Prime: 68%
Sponsored: 90%
Out of stock: 32.5%
Avg brand age: 23 months
Avg seller age: 217 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

49%

Top 20: 89%

Open market

42%

Flanliy17%
zrfgbxim13%
AIOUHMYM8%
Generisch7%
Draupnir7%
Giftota7%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -20.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top therian search terms

therian mask66K/yr -1.3%1.3% conv.
katzenmaske30K/yr -51.2%1.9% conv.
therian masken15K/yr -14.0%2.3% conv.
therian maske11K/yr -1.2%1.8% conv.
katzen maske15K/yr -48.4%1.3% conv.
cat mask13K/yr -30.3%1.5% conv.
katzen masken9K/yr -13.8%2.0% conv.
therian masken set7K/yr -26.5%2.3% conv.
therian mask fertig7K/yr -7.1%0.2% conv.
therian set5K/yr +21.7%0.4% conv.

All search terms

Top therian products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Flanliy Therian Mask DIY Set 6 Stück DIY Papier Therian Maske mit Kunstpelz Augennetz und Filztuch Leere Halbe Gesichts Katzenmasken zum Basteln für Halloween Maskerade Maskenball Cosplay (A)

Flanliy€14.484.5★36 rev

zrfgbxim 12 Stück Katzenmasken Therian Mask Fuchs Maske Weißes DIY Masken zum Anmalen DIY Papier Maske Leere Cat Mask für Halloween Cosplay Maskerade Party Maskenball Masken Unbemalte Stütze

zrfgbxim€9.534.6★346 rev

10 STK Katzenmasken zum Bemalen Maske Therian Mask DIY Weiße Katzen Masken zum Basteln DIY Uberstreichbare Leere Maske Papiermasken für Halloween Cosplay Maskerade Karneval Kostümparty Masken

AIOUHMYM€8.814.7★99 rev

Generisch 6 Stück Katzenmaske mit Augen Mesh und Pelz Bart Tier Katze Maske DIY Set Katzenmasken zu malen Filz Maskes Kunsthandwerk Kit DIY Blank Gesicht Maske Kostüm für Maskerade

Generisch€11.764.7★38 rev

Giftota 8 Stück Katzenmasken zum Bemalen DIY Papier Maske mit 10 Filz 8 Kuns Fell und 20 Eye Mesh DIY Weiße Maske Weiße Halbmasken Therian Mask für Maskerade Halloween Karneval Cosplay

Giftota€17.784.6★57 rev

Newest

by launch date

ZVD Therian Mask DIY Set 6 Stück DIY Papier Therian Maske mit Kunstpelz Augennetz und Filztuch Leere Halbe Gesichts Katzenmasken zum Basteln für Halloween Maskerade Maskenball Cosplay (a)

ZVD€13.170 rev

1mo ago

12 Stück DIY bemalbare Blanko-Katzen- und Fuchs-Halbgesichtsmasken handbemalte Masken für Maskerade Karneval Cosplay und Halloween

MZinge€10.770 rev

2mo ago

MoguGo Therian Mask DIY Set 6 Stück Katzenmaske zum Bemalen Leere Therian Katzenmasken zum Basteln DIY Papier Maske für Cosplay Halloween Maskerade

MoguGo€11.2911 rev

7mo ago

ASOUUNLD 10 Stück Katzenmasken zum Bemalen Therian Mask DIY Papiermasken Set mit 3 Kunstfell & 20 Eye Mesh & 2 Aufkleber Tiermasken Weiße Leere Masken für Karneval Halloween Maskerade Party Cosplay

ASOUUNLD€16.3615 rev

7mo ago

PDirat Katzenmaske DIY Set 15-Teilige Therian Masken Mit Zubehör Ideal Für Halloween Cosplay Und Karneval Inklusive 6 Masken 4 Netzstoffe 2 Flauschstreifen 2 Pinsel Und 1 Farbkasten

PDirat€10.547 rev

11mo ago

What buyers say about therian

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis17%

“Faschingszeit treibt ja regelmaessig Eltern in den Wahnsinn”

Qualität insgesamt13%

“Super Qualität”

Kreativität13%

“Ideal zum Basteln – robust genug für kreative Experimente”

Preis-Leistungs-Verhältnis6%

“Preiswert”

Weiches Gefühl6%

“Der „Filz“ ist sehr weicher, einseitig aufgerauter Stoff.”

Geschenk Zweck5%

“Perfektes Geschenk für kreative Bastelfans zum Geburtstag”

Haftung/Klebrigkeit5%

Farbe5%

“in einem Standard-Weiß,”

Geruch4%

“Stinkt aber zu empfehlen”

Entwicklungsbedürfnisse4%

“Perfekt für Kinder”

What buyers complain about

Materialqualität15%

“Das Material wirkt zwar wie typische China-Ware,”

Anleitung/Benutzerhandbuch/Fehlerbehebung13%

“Keine Anleitung”

Haftung/Klebrigkeit13%

“Das selbstklebende Fließ war verknittert”

Geruch13%

“unangenehmer Geruch”

Benutzerfreundlichkeit6%

“Nicht brauchbar”

beworben Vs Tatsächliches Produkt4%

“Großes Set, Beschreibung mangelhaft”

Gesamtgröße4%

“Großes Set”

Dicke3%

“Dazu sind sie recht dickflüssig”

Farbe3%

“für alle Masken werden die "sinnvollen" Farben schwerlich ausreichen.”

Qualität insgesamt3%

“Qualitativ ist das Ganze natürlich kein echtes Highlight”

Top return reasons

Gesamtgröße35%

Geruch19%

Qualität insgesamt11%

Materialqualität11%

Preis-Leistungs-Verhältnis5%