Tamagotchi
FailThe top 5 brands take 98% of clicks, so Tamagotchi is a Fail.
- Flapen Score
- 45 / 100Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 4345
- Market size
- €216K/yr935K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 48%top-5 click share · 7 brands · 72 sellers
Flapen Score
Tamagotchi against its category
The dotted line is the Spielzeug average. Past it, Tamagotchi is stronger. Inside it, weaker.
Market
The Tamagotchi market on Amazon at a glance
Shoppers on Amazon Germany searched for Tamagotchi 935K times last year and spent an estimated €216K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 935K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €216K a year.
- Searches, last 12 months
- 935K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 1.1%
- Market size, estimated
- €216Ka year
- Peak month
- October2.9× the quietest month
- Top search term
- tamagotchi782K searches a year
02 · Price
A sale here is worth €21.98.
Listings sell for €21.98 on average, from €8.18 to €50.68. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €21.98 that is €5K to €11K a year per listing.
- Average price
- €21.98inside the $15 to $100 sweet spot
- Price range
- €8.18–€50.68
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€11K
- Returns
- 2.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #656 within Elektronisches Spielzeug. It carries 1,905 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #656in Elektronisches Spielzeug
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,905per listing
- Listings tracked
- 29
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Tamagotchi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
72
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
1%
- Brand 174%
- Brand 215%
- Brand 35%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Tamagotchi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Tamagotchi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tamagotchi782K/yr
- tamagotchi original47K/yr
- original tamagotchi8K/yr
- tamagochi11K/yr
- virtuelles haustier11K/yr
- tamagotchi gen 28K/yr
- virtual pet6K/yr
- tamagotchi gen 15K/yr
- tamagotchi bandai9K/yr
- tamagotchi pokemon8K/yr
Reviews and returns
What reviews say buyers love and hate about Tamagotchi
We read the reviews and the return reasons for every product selling here.
“Defekt nach 2 Monaten”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tamagotchi questions
Answered from the same tracked data.








