Is taba squishy profitable to sell on Amazon Germany?

The niche generates €39K/yr across 64 tracked products. 3 of 34 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (58/100).

How competitive is the taba squishy niche?

41 brands and 52 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in taba squishy?

Top complaints mined from reviews: Haftung/Klebrigkeit, Haltbarkeit, Qualität insgesamt. The return rate is 0.8%.

When does demand for taba squishy peak?

Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.

What does it cost to enter the taba squishy niche?

Listings span €4.02–€31.71; the average listing price is €9.64 (sweet spot $15–$100). The average incumbent carries 75 reviews — the moat a new listing must climb.

taba squishy

Worth a look

Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Incredible75.25

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great40%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Price range

Good€4.02–€31.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€9.64

avg listing price — sweet spot $15–$100

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€39K

€39K/yr · 342K searches

Signals No Dominant Brand Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon Germany niche tracking, taba squishy is a €39K/yr Amazon Germany market (342K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

taba squishy market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: €48K–€58K; units × avg price
Conversion rate: 1.2%
Avg BSR: #456
Page quality: 0%
Prime: 98%
Sponsored: 94%
Out of stock: 25.2%
Avg brand age: 16 months
Avg seller age: 198 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

Top-5 brand share

40%

Top 20: 82%

Top-5 click share

27%

Top 20: 67%

Open market

55%

Blissofun15%
Henjunu8%
Bukbas7%
Pipihome6%
HTTDSLF5%
SSKHE5%

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — -1.7% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Open Trend

Top taba squishy search terms

taba squishy147K/yr +9.6%0.8% conv.
squishy pfote56K/yr -18.0%1.7% conv.
taba32K/yr -7.3%0.1% conv.
fufu squishy33K/yr -25.0%1.1% conv.
katzenpfoten squishy17K/yr +4.6%2.4% conv.
squishy cat8K/yr +73.2%0.4% conv.
taba squishy xxl17K/yr -30.0%0.4% conv.
pfoten squishy10K/yr +6.5%1.4% conv.
katzenpfote5K/yr -5.4%0.6% conv.
squishy pfote xxl7K/yr -33.4%2.1% conv.

All search terms

Top taba squishy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

5 Stück Fufu Squishy Set Taba Squishy niedliches Stressabbau-Spielzeug für Stressabbau Squeeze Squishies Anti-Stress-Spielzeug Kawaii Soft Silikon Spielzeug für Mitgebsel Party

Blissofun€9.134.1★49 rev

Groß 14CM*15CM Katzenpfoten Squishy Taba Squishy Pfote XXL Süße Katzenpfoten Quetschspielzeuge Cat Paw Squishies Squeeze Antistress Spielzeug Fidget Toys für Erwachsene und Kinder

Bukbas€9.693.7★33 rev

4 Stück Fufu Squishy Taba Squishy Set Banane Kleiner Bär Hamster Katzenpfote Taba Squishy niedliches Stressabbau-Spielzeug für alle Altersgruppen

Blissofun€9.473.9★44 rev

SSKHE Pack of 4 Taba Squishy Set Strawberry + Hamster + Cat Paw + Hamster Fufu Squishy Toy Squishes Set for Stress Relief Sensory Play Fidget Gifts

SSKHE€11.103.8★432 rev

JTHHTT Groß 14CM x 15CM Katzenpfoten Taba Squishy Fidget Squishy Cat Paw Anti Stress Bälle Cat Paw Squeeze Katzenpfoten Quetsch Antistress für Erwachsene

JSTHHTT€8.624.3★10 rev

Newest

by launch date

Groß Taba Squishy Squishy Pfote Fidget Toys Cat Paw Squishies Anti Stress Spielzeug für ADHD Autismus Katzenpfoten Stressball Erwachsene Kinder im Büro Klassenzimmer

Pipihome€8.283 rev

3mo ago

4er-Set Taba Squishy Fufu Squishy Erdbeere + Hamster + Katzenpfote + Squishy-Spielzeugset zum Stressabbau für sensorisches Spielen und als Fidget-Geschenk

Blissofun€8.958 rev

3mo ago

3 Stück durchsichtige Quallen-Quetschspielzeuge neuartiges weiches handgefertigtes Krake-Spielzeug zum Stressabbau 2 4 * 2 4 süßes Mini-Kristall-Krake-Quetschspielzeug zur Stimmungslinderung

Generisch€6.024 rev

4mo ago

Taba Squishy Fidget Toys 6 Stück Squishy Spielzeug für Kinder & Erwachsene Anti Stress Spielzeug Fufu Squishy Squeeze Toy für Adhs Erwachsene Kinder Büro Schule Reisen

Pipihome€13.5516 rev

4mo ago

11 Stück Taba Squishy Stress Relief Sensorische Spielzeug Katzenpfote Stress Relief Spielzeug Tier Squishy Set Weiche Squeeze Sensorische Fidget Zubehör für Angst und Fokus Kinder Erwachsene

PGonline€17.283 rev

5mo ago

What buyers say about taba squishy

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis22%

“Lustig”

Weiches Gefühl11%

“Das Material ist weich”

beworben Vs Tatsächliches Produkt10%

“alles super, wie bestellt”

Qualität insgesamt6%

“Die Figuren haben eine super Qualität”

Design insgesamt6%

“Niedliches Design”

Benutzerfreundlichkeit5%

“lassen sich gut drücken”

Geschenk Zweck5%

“Ideales Geschenk für eine Einladung zum Kindergeburtstag”

Geruch5%

“Besonders positiv: keine unangenehmen Gerüche während oder nach der Verarbeitung”

Preis-Leistungs-Verhältnis5%

“Preißlich geht dieses Produckt günstiger denn andere Firmen bieten es günstiger an”

Haftung/Klebrigkeit3%

“Er mag es, wenn Gummispielzeuge sehr weich und sehr klebrig sind”

What buyers complain about

Haftung/Klebrigkeit24%

“sind aber total klebrig.”

Haltbarkeit15%

“irgendwann fällt halt alles aus”

Qualität insgesamt13%

“Absoluter Müll”

Geruch11%

“Stinkt nach Chemie”

Preis-Leistungs-Verhältnis7%

“Schade um knapp 11 Euro”

Gesamtgröße3%

“Viel kleiner als abgebildet”

Textur/Konsistenz – insgesamt2%

“Ich hatte auf eine Konsistenz in etwa wie Marshmallow gehofft”

Einfache Reinigung2%

“Schmutzig”

Materialqualität2%

“Kritikpunkte & Materialeigenschaften:”

Defekt Material/Teile2%

“Die Teile lassen sich komplett auseinander nehmen, kleben überall, nehmen Staub sofort an und sehen dann unansehnlich aus”

Top return reasons

Haftung/Klebrigkeit35%

Geruch16%

Qualität insgesamt11%

Defekt Material/Teile7%

Gesamtgröße6%

Materialqualität3%

Haltbarkeit3%

beworben Vs Tatsächliches Produkt3%

Komfort insgesamt2%

Auslaufsicher2%

Common questions

Is taba squishy profitable to sell on Amazon Germany?: The niche generates €39K/yr across 64 tracked products. 3 of 34 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (58/100).
How competitive is the taba squishy niche?: 41 brands and 52 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in taba squishy?: Top complaints mined from reviews: Haftung/Klebrigkeit, Haltbarkeit, Qualität insgesamt. The return rate is 0.8%.
When does demand for taba squishy peak?: Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
What does it cost to enter the taba squishy niche?: Listings span €4.02–€31.71; the average listing price is €9.64 (sweet spot $15–$100). The average incumbent carries 75 reviews — the moat a new listing must climb.