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Superhelden Kostüm

Fail

Demand is soft, at -83.7% this quarter, so Superhelden Kostüm is a Fail.

Flapen Score
36
36 / 100
Ranks 1,583 of 2,084 Spielzeug niches · −7 vs the category median of 43
Market size
€18K/yr124K searches / yr
90-day growth
-83.7%search demand this quarter
Competition
44%top-5 click share · 17 brands · 55 sellers

Flapen Score

Superhelden Kostüm against its category

The dotted line is the Spielzeug average. Past it, Superhelden Kostüm is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Superhelden Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Superhelden Kostüm 124K times last year and spent an estimated €18K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -83.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-83.7%
Conversion, latest week
0.9%
Market size, estimated
€18Ka year
Peak month
February18.9× the quietest month
Top search term
superhelden kostüme für kinder56K searches a year

02 · Price

A sale here is worth €16.60.

Listings sell for €16.60 on average, from €4.54 to €32.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €16.60 that is €0 to €2K a year per listing.

Average price
€16.60inside the $15 to $100 sweet spot
Price range
€4.54–€32.04
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
6.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #443 within Kostüme. It carries 641 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
94%
Out of stock, average day
6.9%
Average rank
#443in Kostüme
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
641per listing
Listings tracked
34

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Superhelden Kostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

55

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

44%

Top 20: 81%

Open market

25%

  • Brand 123%
  • Brand 221%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Superhelden Kostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 18.9×

Search terms

Top Superhelden Kostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superhelden kostüme für kinder56K/yr
  • marvel kostüm kinder29K/yr
  • superhelden umhang kinder8K/yr
  • superhelden umhang5K/yr
  • avengers kostüm kinder9K/yr
  • superhelden kostüm kinder8K/yr
  • superheld kostüm kinder8K/yr

Reviews and returns

What reviews say buyers love and hate about Superhelden Kostüm

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gesamtgröße”
30%of negative reviews mention “Qualität insgesamt”
6.4%of orders come back
“Leider sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Superhelden Kostüm questions

Answered from the same tracked data.