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Superhelden Kostüm

soft demand (-83.7% this quarter) — Superhelden Kostüm doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 1,583 of 2,084 Spielzeug niches · −7 vs the category median of 43

Market size 5Growth 0Conversion 11Competition 69Returns 20Price range 62Avg price 79Brand share 60Review moat 71Quality gap 53
This niche Category average · 2,084 niches

Is Superhelden Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Superhelden Kostüm is a €18K/yr Amazon Germany market (124K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.

Superhelden Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -83.7% over the last 90 days and 0.9% of searches end in a purchase.

€18K

revenue / yr

Units sold / yr2K
Search volume / yr-83.7%124K
Conversion rate0.9%
Avg price€16.60

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers17 · 55
Top-5 product click share44%
Open market31%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement68%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews641

Top Superhelden Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€5K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 rising

Sellers

55

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

44%

Top 20: 81%

Open market

25%

  • Rubie's23%
  • LATERN21%
  • AUYAO9%
  • Marvel9%
  • Papierdrachen7%
  • vamei6%

Superhelden Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume124KCVR0.9%Products34Brands17Top 5 Brands69%OOS Rate6.9%Rating4.4★Reviews641Avg BSR#443
25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 18.9×

Top Superhelden Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • superhelden kostüme für kinder56K/yr
  • marvel kostüm kinder29K/yr
  • superhelden umhang kinder8K/yr
  • superhelden umhang5K/yr
  • avengers kostüm kinder9K/yr
  • superhelden kostüm kinder8K/yr
  • superheld kostüm kinder8K/yr

What reviews say buyers love and hate about Superhelden Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Gesamtgröße22%

Passt

Qualität insgesamt21%

Qualität sehr einfach, für herumtollende Kinder vorsichtig zu behandeln

Spaß/Unterhaltungserlebnis14%

Klasse zum verkleiden spielen

beworben Vs Tatsächliches Produkt5%

Seinen Zweck erfüllt

Design insgesamt5%

Wende-Design: Das Beste an diesem Umhang ist, dass er doppelseitig (zweifarbig) ist.

What buyers complain about

91% of reviews
Qualität insgesamt30%

Leider sehr schlechte Qualität

Gesamtgröße28%

Fällt riesig aus

Preis-Leistungs-Verhältnis6%

Leider echt eine Enttäuschung, der Preis ist zu hoch für einen Shirt und eine Maske

Haltbarkeit6%

Die Naht am Ärmel ist nach einem Tag aufgegangen :/

Komfort insgesamt6%

und somit am Hals etwas unangenehm

Superhelden Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

6.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
79%
2Qualität insgesamt
7%
3Materialqualität
2%
4Produktzustand
2%
5beworben Vs Tatsächliches Produkt
1%

Common Superhelden Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Superhelden Kostüm 36/100 on Amazon Germany — Skip it. The niche generates €18K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -83.7% over the last 90 days.
Search demand for Superhelden Kostüm on Amazon Germany peaks in Jan–Feb, where the busiest month runs 18.9× the quietest.