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Super Soaker

Maybe

Search demand grew +883.1% this quarter. But buyers convert on only 1.8% of searches, so Super Soaker is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 4% of 2,084 Spielzeug niches · +19 vs the category median of 43
Market size
€186K/yr510K searches / yr
90-day growth
+883.1%search demand this quarter
Competition
57%top-5 click share · 13 brands · 131 sellers

Flapen Score

Super Soaker against its category

The dotted line is the Spielzeug average. Past it, Super Soaker is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Soaker market on Amazon at a glance

Shoppers on Amazon Germany searched for Super Soaker 510K times last year and spent an estimated €186K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +883.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €186K a year.

Searches, last 12 months
510K
Growth, 90 days vs prior 90
+883.1%
Conversion, latest week
1.8%
Market size, estimated
€186Ka year
Peak month
June43.0× the quietest month
Top search term
super soaker219K searches a year

02 · Price

A sale here is worth €20.06.

Listings sell for €20.06 on average, from €5.45 to €34.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €20.06 that is €5K to €10K a year per listing.

Average price
€20.06inside the $15 to $100 sweet spot
Price range
€5.45–€34.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #88 within Sport & Outdoor. It carries 973 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
83%
Out of stock, average day
10.9%
Average rank
#88in Sport & Outdoor
Average rating
4.04 starsAmazon Germany average 4.37 stars
Average reviews
973per listing
Listings tracked
29

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
26 months

Products

Top Super Soaker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

131

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

9%

  • Brand 147%
  • Brand 229%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 9%)

Demand

Super Soaker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 43.0×

Search terms

Top Super Soaker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • super soaker219K/yr
  • nerf wasserpistole93K/yr
  • wasserpistole nerf46K/yr
  • super soaker wasserpistole35K/yr
  • wasserpistole super soaker28K/yr
  • nerf super soaker28K/yr
  • supersoaker29K/yr
  • super soaker wasserpistole xxl8K/yr
  • super soaker nerf7K/yr
  • nerf super soaker wasserpistole5K/yr

Reviews and returns

What reviews say buyers love and hate about Super Soaker

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Spaß/Unterhaltungserlebnis”
20%of negative reviews mention “Haltbarkeit”
0.9%of orders come back
“Nach 30 min defekt”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Super Soaker questions

Answered from the same tracked data.