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46

stumble guys

Skip it

A small market ($9K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 4Conversion 8Competition 82Returns 88Price range 83Avg price 95Brand share 48Review moat 98Quality gap 48

Review moat

Incredible45.13

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€22.95

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great€4.19–€75.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great33%

top-5 click share — an open shelf

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-42.8%

90-day search growth — must beat 0% to launch

Market size

Bad€9K

€9K/yr · 66K searches

According to Flapen's Amazon Germany niche tracking, stumble guys is a €9K/yr Amazon Germany market (66K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

stumble guys market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
€23K–€29K
units × avg price
Conversion rate
0.6%
Avg BSR
#2,380
Page quality
0%
Prime
60%
Sponsored
34%
Out of stock
19.3%
Avg brand age
26 months
Avg seller age
189 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

13 flat

Sellers

69

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

19%

  • Bizak27%
  • Panini20%
  • Generisch12%
  • Stumble Guys9%
  • Clementoni8%
  • STRONCARD5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.8% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.7×

Top stumble guys search terms

  • stumble guys34K/yr
  • stumble guys figuren23K/yr
  • stumble guys karten9K/yr
All search terms

Top stumble guys products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2846%€5699%€85312%€1K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about stumble guys

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt50%

“Coole Kappe, hochwertig verarbeitet”

beworben Vs Tatsächliches Produkt25%

“Wie beschrieben”

Spaß/Unterhaltungserlebnis25%

“Spaß”

What buyers complain about

beworben Vs Tatsächliches Produkt100%

“Das Sammelheft wie abgebildet ist nicht dabei”

Top return reasons

Gesamtgröße94%
Breite3%
Batterieeinschluss3%

Common questions

Is stumble guys profitable to sell on Amazon Germany?
The niche generates €9K/yr across 53 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -42.8%. Flapen's verdict: Skip it (46/100).
How competitive is the stumble guys niche?
13 brands and 69 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in stumble guys?
Top complaints mined from reviews: beworben Vs Tatsächliches Produkt. The return rate is 1.4%.
When does demand for stumble guys peak?
Demand peaks in Aug–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the stumble guys niche?
Listings span €4.19–€75.62; the average listing price is €22.95 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.