Skip to content

Stumble Guys

a small market ($9K/yr) — Stumble Guys doesn't clear our bar today.

Flapen Score

46
Skip it

Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43

Market size 2Growth 4Conversion 8Competition 82Returns 88Price range 83Avg price 95Brand share 48Review moat 98Quality gap 48
This niche Category average · 2,084 niches

Is Stumble Guys profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stumble Guys is a €9K/yr Amazon Germany market (66K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 46/100.

Stumble Guys: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.8% over the last 90 days and 0.6% of searches end in a purchase.

€9K

revenue / yr

Units sold / yr1K
Search volume / yr-42.8%66K
Conversion rate0.6%
Avg price€22.95

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 69
Top-5 product click share33%
Open market24%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement34%
New entrants (1y)5· 0 succeeded
Avg rating4.5★
Avg reviews45

Top Stumble Guys products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€284€569€853€1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 flat

Sellers

69

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

19%

  • Bizak27%
  • Panini20%
  • Generisch12%
  • Stumble Guys9%
  • Clementoni8%
  • STRONCARD5%

Stumble Guys demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR0.6%Products53Brands13Top 5 Brands76%OOS Rate19.3%Rating4.5★Reviews45Avg BSR#2,380
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.7×

Top Stumble Guys search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stumble guys34K/yr
  • stumble guys figuren23K/yr
  • stumble guys karten9K/yr

What reviews say buyers love and hate about Stumble Guys

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Qualität insgesamt50%

Coole Kappe, hochwertig verarbeitet

beworben Vs Tatsächliches Produkt25%

Wie beschrieben

Spaß/Unterhaltungserlebnis25%

Spaß

What buyers complain about

100% of reviews
beworben Vs Tatsächliches Produkt100%

Das Sammelheft wie abgebildet ist nicht dabei

Stumble Guys return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
94%
2Breite
3%
3Batterieeinschluss
3%

Common Stumble Guys questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stumble Guys 46/100 on Amazon Germany — Skip it. The niche generates €9K/yr across 53 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -42.8% over the last 90 days.
Search demand for Stumble Guys on Amazon Germany peaks in Aug–Nov–Dec, where the busiest month runs 2.7× the quietest.