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Straßenkreide

soft demand (-28.2% this quarter) — Straßenkreide doesn't clear our bar today.

Flapen Score

47
Skip it

Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43

Market size 62Growth 11Conversion 96Competition 40Returns 99Price range 46Avg price 35Brand share 17Review moat 25Quality gap 38
This niche Category average · 2,084 niches

Is Straßenkreide profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Straßenkreide is a €554K/yr Amazon Germany market (400K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 47/100.

Straßenkreide: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.2% over the last 90 days and 13.6% of searches end in a purchase.

€554K

revenue / yr

Units sold / yr60K
Search volume / yr-28.2%400K
Conversion rate13.6%
Avg price€10.22

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 84
Top-5 product click share61%
Open market7%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement89%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews4,466

Top Straßenkreide products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€55K€111K€166K€222K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

84

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

4%

  • Eberhard Faber37%
  • Westcott18%
  • PUSTEFIX18%
  • JOYIN16%
  • KEYROAD4%
  • feela3%
  • Open — no brand owns it (3 brands, 4%)

Straßenkreide demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume400KCVR13.6%Products19Brands9Top 5 Brands93%OOS Rate6.7%Rating4.5★Reviews4,466Avg BSR#12
30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 12.1×

Top Straßenkreide search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kreide straßenmalkreide83K/yr
  • straßenkreide106K/yr
  • straßenmalkreide67K/yr
  • strassenkreiden für kinder36K/yr
  • straßenkreide kinder18K/yr
  • malkreide straße kinder18K/yr
  • straßenmalkreide kinder12K/yr
  • malkreide14K/yr
  • strassenmalkreide für kinder13K/yr
  • strassenkreide8K/yr

What reviews say buyers love and hate about Straßenkreide

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Farbe51%

die Farben sind an sich pastelliger,

Qualität insgesamt9%

prima Qualität

Spaß/Unterhaltungserlebnis7%

Kid fun

Preis-Leistungs-Verhältnis5%

der Preis absolut fair.

Gravur/Malerei/Sublimieren5%

Die beste Straßenmalkreide

What buyers complain about

79% of reviews
Farbe24%

Farbintensität machten das aber wett.

Helligkeit/Glanz/Glühen9%

Wenig Glitzer

Preis-Leistungs-Verhältnis9%

Geld nicht wert

beworben Vs Tatsächliches Produkt9%

Nicht wie abgebildet

Haltbarkeit8%

brechen leider schnell durch.

Straßenkreide return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
26%
2Gesamtgröße
24%
3Geschenk Zweck
11%
4Dünn
7%
5beworben Vs Tatsächliches Produkt
4%

Common Straßenkreide questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Straßenkreide 47/100 on Amazon Germany — Skip it. The niche generates €554K/yr across 19 tracked products. Search demand moved -28.2% over the last 90 days.
Search demand for Straßenkreide on Amazon Germany peaks in Mar–Apr–May, where the busiest month runs 12.1× the quietest.