Is stranger things spiel profitable to sell on Amazon Germany?

The niche generates €27K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -80.4%. Flapen's verdict: Skip it (39/100).

How competitive is the stranger things spiel niche?

10 brands and 60 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in stranger things spiel?

Top complaints mined from reviews: Druckqualität, Anleitung/Benutzerhandbuch/Fehlerbehebung, Qualität insgesamt. The return rate is 1.1%.

What does it cost to enter the stranger things spiel niche?

Listings span €6.68–€47.10; the average listing price is €24.75 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.

stranger things spiel

Skip it

Soft demand (-80.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€24.75

avg listing price — sweet spot $15–$100

Review moat

Great130.69

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great€6.68–€47.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€27K

€27K/yr · 75K searches

Growth

Bad-80.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, stranger things spiel is a €27K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 39/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

stranger things spiel market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: €25K–€31K; units × avg price
Conversion rate: 1.4%
Avg BSR: #1,813
Page quality: 0%
Prime: 77%
Sponsored: 54%
Out of stock: 7.1%
Avg brand age: 27 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

Dungeons & Dragons30%
Winning Moves18%
Clementoni14%
Repos Production13%
IMC Toys6%
Difuzed5%
Open — no brand owns it (4 brands, 13%)

Demand

Weekly Amazon search volume, last 24 weeks — -80.4% search growth over the last 90 days.

Open Trend

Top stranger things spiel search terms

stranger things spiel32K/yr -79.9%1.0% conv.
stranger things game7K/yr -80.1%0.3% conv.
stranger things spiele7K/yr -78.8%0.8% conv.
dungeons and dragons stranger things7K/yr -81.5%2.4% conv.
stranger things brettspiel7K/yr -82.7%0.8% conv.
stranger things dnd4K/yr -78.6%1.0% conv.
dnd stranger things4K/yr -81.9%1.0% conv.
stranger things dungeons & dragons4K/yr -81.2%0.5% conv.
d&d stranger things3K/yr -81.2%0.0% conv.

All search terms

Top stranger things spiel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Abenteuerspiel | 35 Spieler | Ab 12 Jahren

Dungeons & Dragons€41.634.8★988 rev

Clementoni Stranger Things Friends Dont Lie: Kooperations-Spiel - Kooperatives Brettspiel für Erwachsene & Kinder ab 12 Jahre - Geschenkidee für Fans - 59474

Clementoni€24.383.8★19 rev

Repos Production€9.944.6★72 rev

Winning Moves Risiko Stranger Things Edition - Strategie Brettspiele Stranger Things für Fans - Gesellschaftsspiele Risiko Brettspiel - 2+ Spieler ab 15+ Jahren - Deutsch

Winning Moves€38.184.6★29 rev

Winning Moves Cluedo Stranger Things Edition - Cluedo Spiel Detektiv Krimi Spiel Stranger Things Brettspiel - 2+ Jahren 12+ Jahren - Deutsch

Winning Moves€30.213.5★28 rev

Newest

by launch date

Dungeons & Dragons Starter Set: Helden der Grenzlande | D&D Fantasy-Abenteuerspiel für 35 Spieler (Deutsche Version)

Dungeons & Dragons€42.8438 rev

5mo ago

IMC Toys Stranger Things Hawkins HITMAKER Kartenspiele Kartenspiel Inspiriert Von Der Serie Stranger Things: Scanne Rate Vervollständige Dein Mixtape... Und Gewinne Das Spiel!

IMC Toys€18.0940 rev

7mo ago

Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Abenteuerspiel | 35 Spieler | Ab 12 Jahren

Dungeons & Dragons€41.63988 rev

12mo ago

Clementoni Stranger Things Friends Dont Lie: Kooperations-Spiel - Kooperatives Brettspiel für Erwachsene & Kinder ab 12 Jahre - Geschenkidee für Fans - 59474

Clementoni€24.3819 rev

1y ago

Winning Moves Cluedo Stranger Things Edition - Cluedo Spiel Detektiv Krimi Spiel Stranger Things Brettspiel - 2+ Jahren 12+ Jahren - Deutsch

Winning Moves€30.2128 rev

1y ago

What buyers say about stranger things spiel

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis19%

“Schönes spiel”

Eignung Anfänger14%

“Super Starterabenteuer”

Qualität insgesamt14%

“Cool Qualität”

Materialqualität7%

“Viel Material”

beworben Vs Tatsächliches Produkt6%

“++ Die Spielmaterialien sind großartig”

Geschenk Zweck5%

“War ein Geschenk für meinen Sohn”

Preis-Leistungs-Verhältnis5%

“Hoher Value für das Geld, lohnt, ABER”

Quizspiele5%

“Ein gutes Kartenspiel für jeden Stranger Things Fan”

Benutzerfreundlichkeit4%

“fast zu schön, um es zu benutzen.”

Design insgesamt4%

“Schönes Artwork”

What buyers complain about

Druckqualität43%

“Printfehler, Schrott”

Anleitung/Benutzerhandbuch/Fehlerbehebung14%

“Leider ist die gesamte Anleitung auf Englisch”

Qualität insgesamt10%

“Qualität nicht so toll”

Gesamtgröße5%

“Vielleicht sind meine Kids zu klein (7,8)”

Spaß/Unterhaltungserlebnis5%

“Kein wirklicher Spielspaß”

Top return reasons

Druckqualität25%

Defekt Material/Teile16%

Produktzustand14%

Geschenk Zweck11%

Haftung/Klebrigkeit7%

Anleitung/Benutzerhandbuch/Fehlerbehebung7%

Kompatibilität – insgesamt4%

Taillenpassform4%

Qualität insgesamt4%

Preis-Leistungs-Verhältnis4%

Common questions

Is stranger things spiel profitable to sell on Amazon Germany?: The niche generates €27K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -80.4%. Flapen's verdict: Skip it (39/100).
How competitive is the stranger things spiel niche?: 10 brands and 60 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in stranger things spiel?: Top complaints mined from reviews: Druckqualität, Anleitung/Benutzerhandbuch/Fehlerbehebung, Qualität insgesamt. The return rate is 1.1%.
What does it cost to enter the stranger things spiel niche?: Listings span €6.68–€47.10; the average listing price is €24.75 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.