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Stranger Things Kuscheltier

Fail

Demand is soft, at -76.7% this quarter, so Stranger Things Kuscheltier is a Fail.

Flapen Score
39
39 / 100
Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size
€39K/yr92K searches / yr
90-day growth
-76.7%search demand this quarter
Competition
60%top-5 click share · 10 brands · 71 sellers

Flapen Score

Stranger Things Kuscheltier against its category

The dotted line is the Spielzeug average. Past it, Stranger Things Kuscheltier is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Kuscheltier market on Amazon at a glance

Shoppers on Amazon Germany searched for Stranger Things Kuscheltier 92K times last year and spent an estimated €39K. The top 5 brands take 90% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -76.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-76.7%
Conversion, latest week
2.0%
Market size, estimated
€39Ka year
Top search term
stranger things kuscheltier30K searches a year

02 · Price

A sale here is worth €20.99.

Listings sell for €20.99 on average, from €8.87 to €50.39. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €20.99 that is €0 to €2K a year per listing.

Average price
€20.99inside the $15 to $100 sweet spot
Price range
€8.87–€50.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #1,957 within Plüsch-Spielzeug. It carries 143 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
8.4%
Average rank
#1,957in Plüsch-Spielzeug
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
143per listing
Listings tracked
21

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Stranger Things Kuscheltier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

71

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

8%

  • Brand 139%
  • Brand 223%
  • Brand 315%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Stranger Things Kuscheltier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 17.0× · 7 of 12 months tracked

Search terms

Top Stranger Things Kuscheltier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things kuscheltier30K/yr
  • demogorgon plüsch21K/yr
  • stranger things plüschtier10K/yr
  • stranger things squishmallow9K/yr
  • squishmallow stranger things8K/yr
  • stranger things plush7K/yr
  • demogorgon kuscheltier8K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Kuscheltier

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.6%of orders come back
“nicht wie Abbildung”
A buyer, on “beworben Vs Tatsächliches Produkt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Stranger Things Kuscheltier questions

Answered from the same tracked data.