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Stranger Things Figuren

soft demand (-78.3% this quarter) — Stranger Things Figuren doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43

Market size 10Growth 0Conversion 10Competition 68Returns 91Price range 70Avg price 85Brand share 23Review moat 60Quality gap 38
This niche Category average · 2,084 niches

Is Stranger Things Figuren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stranger Things Figuren is a €40K/yr Amazon Germany market (272K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 39/100.

Stranger Things Figuren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -78.3% over the last 90 days and 0.8% of searches end in a purchase.

€40K

revenue / yr

Units sold / yr3K
Search volume / yr-78.3%272K
Conversion rate0.8%
Avg price€19.12

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers11 · 149
Top-5 product click share44%
Open market9%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement14%
New entrants (1y)14· 4 succeeded
Avg rating4.5★
Avg reviews1,092

Top Stranger Things Figuren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

149

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

44%

Top 20: 80%

Open market

7%

  • Funko52%
  • Jazwares17%
  • MINIX11%
  • YuMe8%
  • Sock Affairs3%
  • Grupo Erik2%
  • Open — no brand owns it (5 brands, 7%)

Stranger Things Figuren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume272KCVR0.8%Products37Brands11Top 5 Brands91%OOS Rate8.8%Rating4.5★Reviews1,092Avg BSR#997
10K6KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Stranger Things Figuren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stranger things figuren101K/yr
  • stranger things spielzeug16K/yr
  • stranger things funko pop eleven14K/yr
  • stranger things figur19K/yr
  • stranger things eleven11K/yr
  • dustin5K/yr
  • eleven funko pop10K/yr
  • stranger things dustin16K/yr
  • funko pop stranger things eleven9K/yr
  • stranger things funko pop dustin9K/yr

What reviews say buyers love and hate about Stranger Things Figuren

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Qualität insgesamt27%

Super Produkt

beworben Vs Tatsächliches Produkt16%

Besser als erwartet

Sammlungsobjekte14%

Ein echtes Highlight für die Sammlung oder als Geschenk

Design insgesamt8%

Design echt gut

Geschenk Zweck8%

Geschenk

What buyers complain about

95% of reviews
Preis-Leistungs-Verhältnis30%

Einzeln schon ganz schön teuer

Qualität insgesamt18%

Sehr schlechte Qualität

Gesamtgröße13%

Räder zu groß

Funktionalität insgesamt11%

Funktionalität sollte schon gegeben sein

Materialqualität10%

Warum aus Pappe? Das sieht billig aus

Stranger Things Figuren return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Funktionalität insgesamt
13%
3Geschenk Zweck
7%
4Aufladen
7%
5beworben Vs Tatsächliches Produkt
7%

Common Stranger Things Figuren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stranger Things Figuren 39/100 on Amazon Germany — Skip it. The niche generates €40K/yr across 37 tracked products. 4 of 14 products launched in the last 360 days are still selling. Search demand moved -78.3% over the last 90 days.
Stranger Things Figuren buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 1.2%.