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Stranger Things Figuren

Fail

Demand is soft, at -78.3% this quarter, so Stranger Things Figuren is a Fail.

Flapen Score
39
39 / 100
Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size
€40K/yr272K searches / yr
90-day growth
-78.3%search demand this quarter
Competition
44%top-5 click share · 11 brands · 149 sellers

Flapen Score

Stranger Things Figuren against its category

The dotted line is the Spielzeug average. Past it, Stranger Things Figuren is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Figuren market on Amazon at a glance

Shoppers on Amazon Germany searched for Stranger Things Figuren 272K times last year and spent an estimated €40K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -78.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-78.3%
Conversion, latest week
0.8%
Market size, estimated
€40Ka year
Top search term
stranger things figuren101K searches a year

02 · Price

A sale here is worth €19.12.

Listings sell for €19.12 on average, from €5.21 to €38.33. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €19.12 that is €0 to €2K a year per listing.

Average price
€19.12inside the $15 to $100 sweet spot
Price range
€5.21–€38.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #997 within Hobbys. It carries 1,092 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
95%
Out of stock, average day
8.8%
Average rank
#997in Hobbys
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
1,092per listing
Listings tracked
37

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Stranger Things Figuren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

149

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

44%

Top 20: 80%

Open market

7%

  • Brand 152%
  • Brand 217%
  • Brand 311%
  • Brand 48%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 7%)

Demand

Stranger Things Figuren search demand

Weekly searches over the year. Pick a range.

10K6KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Stranger Things Figuren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things figuren101K/yr
  • stranger things spielzeug16K/yr
  • stranger things funko pop eleven14K/yr
  • stranger things figur19K/yr
  • stranger things eleven11K/yr
  • dustin5K/yr
  • eleven funko pop10K/yr
  • stranger things dustin16K/yr
  • funko pop stranger things eleven9K/yr
  • stranger things funko pop dustin9K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Figuren

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.2%of orders come back
“Einzeln schon ganz schön teuer”
A buyer, on “Preis-Leistungs-Verhältnis”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stranger Things Figuren questions

Answered from the same tracked data.