Is Stitch Labubu profitable to sell on Amazon Germany?

Flapen scores Stitch Labubu 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €622K a year across 11 tracked products. 3 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -35.1% in the last 90 days.

How competitive is the Stitch Labubu niche on Amazon Germany?

7 brands and 255 sellers compete in Stitch Labubu on Amazon Germany. The top 5 Stitch Labubu products take 77% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Stitch Labubu?

Stitch Labubu buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Montage/Installation, and Gesamtgröße. An estimated 1.0% of orders come back.

What does it cost to enter the Stitch Labubu niche?

Stitch Labubu sells for €25.37 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €9.69 to €50.69. The average product has 1,463 reviews, the count a new listing must catch up to.

Stitch Labubu

Fail

Demand is soft, at -35.1% this quarter, so Stitch Labubu is a Fail.

Flapen Score: 42
42 / 100Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size: €622K/yr801K searches / yr
90-day growth: -35.1%search demand this quarter
Competition: 77%top-5 click share · 7 brands · 255 sellers

Flapen Score

Stitch Labubu against its category

The dotted line is the Spielzeug average. Past it, Stitch Labubu is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Stitch Labubu market on Amazon at a glance

Shoppers on Amazon Germany searched for Stitch Labubu 801K times last year and spent an estimated €622K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 801K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €622K a year.

Searches, last 12 months: 801K
Growth, 90 days vs prior 90: -35.1%
Conversion, latest week: 3.1%
Market size, estimated: €622Ka year
Top search term: lego stitch289K searches a year

02 · Price

A sale here is worth €25.37.

Listings sell for €25.37 on average, from €9.69 to €50.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At €25.37 that is €127K to €152K a year per listing.

Average price: €25.37inside the $15 to $100 sweet spot
Price range: €9.69–€50.69
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 5,000–6,000
Revenue per listing a year: €127K–€152K
Returns: 1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #242 within Bau- & Konstruktionsspielzeug. It carries 1,463 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 91%
Out of stock, average day: 0.0%
Average rank: #242in Bau- & Konstruktionsspielzeug
Average rating: 4.70 starsAmazon Germany average 4.37 stars
Average reviews: 1,463per listing
Listings tracked: 11

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 23 months

Products

Top Stitch Labubu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

255

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Brand 176%
Brand 27%
Brand 36%
Brand 44%
Brand 52%
Brand 62%
Open — no brand owns it (1 brand, 2%)

Demand

Stitch Labubu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 40.2× · 11 of 12 months tracked

Search terms

Top Stitch Labubu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lego stitch289K/yr -29.7%2.9% conv.
stitch lego184K/yr -32.2%2.6% conv.
stitch labubu77K/yr -41.1%0.5% conv.
lego lilo und stitch26K/yr -27.5%2.8% conv.
lilo und stitch lego19K/yr -21.7%2.6% conv.
stitch lego figur zum bauen21K/yr -48.5%1.7% conv.
lego stich15K/yr -25.6%3.1% conv.
stich lego16K/yr -29.7%4.2% conv.
lego stitch figur25K/yr -60.8%3.5% conv.
labubu stitch44K/yr -51.6%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Stitch Labubu

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Spaß/Unterhaltungserlebnis”

18%of negative reviews mention “Preis-Leistungs-Verhältnis”

1.0%of orders come back

“Derzeit knapp 20 Euro finde ich persönlich aber zu teuer für diesen Charm, zumal man, wenn man einen bestimmten im Auge hat, auch einen "Fehlkauf" haben kann.”

A buyer, on “Preis-Leistungs-Verhältnis”18% of negative reviews mention the same topic

Every topic