Is stitch figur profitable to sell on Amazon Germany?

The niche generates €48K/yr across 66 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (39/100).

How competitive is the stitch figur niche?

12 brands and 300 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in stitch figur?

Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 1.6%.

When does demand for stitch figur peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.7× the quietest.

What does it cost to enter the stitch figur niche?

Listings span €2.51–€27.63; the average listing price is €12.01 (sweet spot $15–$100). The average incumbent carries 1,271 reviews — the moat a new listing must climb.

stitch figur

Skip it

Soft demand (-30.8% this quarter) — this niche doesn't clear our bar today.

Competition

Great27%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Good1,271.27

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€12.01

avg listing price — sweet spot $15–$100

Price range

Good€2.51–€27.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€48K

€48K/yr · 284K searches

Growth

Bad-30.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, stitch figur is a €48K/yr Amazon Germany market (284K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 39/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

stitch figur market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: €72K–€96K; units × avg price
Conversion rate: 1.4%
Avg BSR: #959
Page quality: 0%
Prime: 95%
Sponsored: 30%
Out of stock: 4.5%
Avg brand age: 36 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

300

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

27%

Top 20: 64%

Open market

Funko37%
Bullyland27%
Disney13%
Just Play8%
Tydeus5%
Enesco4%
Open — no brand owns it (6 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.8% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.7×

Open Trend

Top stitch figur search terms

stitch figur60K/yr -27.6%2.1% conv.
bullyland figuren30K/yr -27.0%0.3% conv.
stitch figuren32K/yr -21.0%2.5% conv.
funko pop stitch36K/yr -39.0%1.8% conv.
bullyland18K/yr -21.9%0.4% conv.
bullyland disney22K/yr -28.8%0.6% conv.
stitch funko pop20K/yr -39.5%2.1% conv.
stitch sammelfiguren14K/yr -27.6%1.4% conv.
stitch figuren torte13K/yr -47.7%3.9% conv.
lilo und stitch figuren8K/yr -23.0%1.7% conv.

All search terms

Top stitch figur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bullyland Stitch mit Schrulle aus Disneys Lilo & Stitch perfekt als Spielzeug Figur Dekoration und kleines Geschenk für Kinder ab 3 Jahren detailgetreue 5 cm Walt Disney Sammelfigur 12589

Bullyland€4.354.6★65 rev

Stitch 3er Geschenkbox

Bullyland€12.535.0★10 rev

Just Play Disney Stitch Vorteilspackung mit 5 Figuren 5 7 cm große Sammelfiguren blau Alien Kinderspielzeug ab 3 Jahren

Disney€7.014.6★465 rev

Tydeus Mini Figuren Set 10 Stück Cartoon Kuchen Dekoration Tortenfiguren Spielzeug Kinderspielzeugpuppen für Geburtstag Kinder

Tydeus€8.964.8★10 rev

Bullyland 12587 - Spielfigur Stitch aus Walt Disney Lilo & Stitch ca. 6 cm detailgetreu ideal als kleines Geschenk für Kinder ab 3 Jahren

Bullyland€5.074.8★499 rev

Newest

by launch date

Funko POP! Disney: Lilo & Stitch Snorkeling Stitch - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Funko€11.1816 rev

1mo ago

Funko€16.671 rev

2mo ago

Funko POP! Disney: Lilo & Stitch - Stitch with Mood Chart - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler

Funko€11.619 rev

3mo ago

Stitch Gartenfigur mit Herz - Wetterfeste Disney Dekofigur aus Polyresin 23 cm - Liebevolle Deko für Garten Balkon Terrasse & Wohnzimmer - Geschenkidee für Disney Fans

Christmas Inspirations€26.655 rev

5mo ago

Funko POP! Keychain: Lilo & Stitch- Tuber Stitch - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel - Geschenkidee - Offizielles Merchandise

Funko€5.6016 rev

5mo ago

What buyers say about stitch figur

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck18%

“Kinder, die Anna und Olaf lieben, kommt hier das richtige kleine Geschenk”

Qualität insgesamt12%

“Süße hochwertige Figur”

Nähen/Finish/Polieren9%

“Stitch”

Helligkeit/Glanz/Glühen9%

“Lampe”

Preis-Leistungs-Verhältnis8%

“Niedlich und preiswert”

Spaß/Unterhaltungserlebnis7%

“Lustige Gesellen”

Sammlungsobjekte7%

“Sehr schön Pop für alle Stitch Fans und Sammler”

beworben Vs Tatsächliches Produkt6%

“Macht was es soll”

Gesamtgröße6%

“Passt”

Design insgesamt3%

“Süßes Design und tolles Ambiente, ein Muss für Stitch-Liebhaber”

What buyers complain about

Gesamtgröße27%

“Die sind klein (5/6 cm),”

Preis-Leistungs-Verhältnis18%

“Es lohnt sich nicht”

Qualität insgesamt12%

“qualität mangelhaft”

Stärke8%

“Völlig zerknickt”

Haltbarkeit4%

“kopf von elsa brach nach 2x spielen”

Inflation/Deflation3%

“Auch nach 2 Tagen Auslüften noch immer unverändert”

Gleichgewicht/Stabilität3%

“Sie sind extrem klein und instabil”

Geruch3%

“Achtung, riecht sehr stark und sehr unangenehm”

Haftung/Klebrigkeit2%

“haben es versucht zu kleben, aber leider vergeblich”

Helligkeit/Glanz/Glühen1%

“Funkelt natürlich nicht so toll wie Kristallglass”

Top return reasons

Gesamtgröße49%

Qualität insgesamt10%

Defekt Material/Teile9%

Funktionalität insgesamt4%

Materialqualität4%

beworben Vs Tatsächliches Produkt3%

Helligkeit/Glanz/Glühen3%

Preis-Leistungs-Verhältnis3%

Geschenk Zweck2%

Nähen/Finish/Polieren2%

Common questions

Is stitch figur profitable to sell on Amazon Germany?: The niche generates €48K/yr across 66 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (39/100).
How competitive is the stitch figur niche?: 12 brands and 300 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in stitch figur?: Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 1.6%.
When does demand for stitch figur peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.7× the quietest.
What does it cost to enter the stitch figur niche?: Listings span €2.51–€27.63; the average listing price is €12.01 (sweet spot $15–$100). The average incumbent carries 1,271 reviews — the moat a new listing must climb.