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Stitch Figur

soft demand (-30.8% this quarter) — Stitch Figur doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43

Market size 12Growth 10Conversion 18Competition 88Returns 83Price range 50Avg price 50Brand share 24Review moat 56Quality gap 23
This niche Category average · 2,084 niches

Is Stitch Figur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stitch Figur is a €48K/yr Amazon Germany market (284K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 39/100.

Stitch Figur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.8% over the last 90 days and 1.4% of searches end in a purchase.

€48K

revenue / yr

Units sold / yr8K
Search volume / yr-30.8%284K
Conversion rate1.4%
Avg price€12.01

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers12 · 300
Top-5 product click share27%
Open market10%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 66 products

Sponsored placement30%
New entrants (1y)19· 1 succeeded
Avg rating4.6★
Avg reviews1,271

Top Stitch Figur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

€0€970€2K€3K€4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

300

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

27%

Top 20: 64%

Open market

6%

  • Funko37%
  • Bullyland27%
  • Disney13%
  • Just Play8%
  • Tydeus5%
  • Enesco4%
  • Open — no brand owns it (6 brands, 6%)

Stitch Figur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume284KCVR1.4%Products66Brands12Top 5 Brands90%OOS Rate4.5%Rating4.6★Reviews1,271Avg BSR#959
20K15KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.7×

Top Stitch Figur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stitch figur60K/yr
  • bullyland figuren30K/yr
  • stitch figuren32K/yr
  • funko pop stitch36K/yr
  • bullyland18K/yr
  • bullyland disney22K/yr
  • stitch funko pop20K/yr
  • stitch sammelfiguren14K/yr
  • stitch figuren torte13K/yr
  • lilo und stitch figuren8K/yr

What reviews say buyers love and hate about Stitch Figur

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Geschenk Zweck18%

Kinder, die Anna und Olaf lieben, kommt hier das richtige kleine Geschenk

Qualität insgesamt12%

Süße hochwertige Figur

Nähen/Finish/Polieren9%

Stitch

Helligkeit/Glanz/Glühen9%

Lampe

Preis-Leistungs-Verhältnis8%

Niedlich und preiswert

What buyers complain about

78% of reviews
Gesamtgröße27%

Die sind klein (5/6 cm),

Preis-Leistungs-Verhältnis18%

Es lohnt sich nicht

Qualität insgesamt12%

qualität mangelhaft

Stärke8%

Völlig zerknickt

Haltbarkeit4%

kopf von elsa brach nach 2x spielen

Stitch Figur return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
49%
2Qualität insgesamt
10%
3Defekt Material/Teile
9%
4Funktionalität insgesamt
4%
5Materialqualität
4%

Common Stitch Figur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stitch Figur 39/100 on Amazon Germany — Skip it. The niche generates €48K/yr across 66 tracked products. 1 of 19 products launched in the last 360 days are still selling. Search demand moved -30.8% over the last 90 days.
Search demand for Stitch Figur on Amazon Germany peaks in Aug–Sep–Oct–Nov, where the busiest month runs 3.7× the quietest.