Is steve harrington profitable to sell on Amazon Germany?

The niche generates €12K/yr across 38 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -60.6%. Flapen's verdict: Skip it (30/100).

How competitive is the steve harrington niche?

5 brands and 103 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in steve harrington?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt. The return rate is 0.6%.

What does it cost to enter the steve harrington niche?

Listings span €4.58–€25.24; the average listing price is €8.80 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.

steve harrington

Skip it

Soft demand (-60.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Good692.68

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good€4.58–€25.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad€8.80

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€12K

€12K/yr · 275K searches

Growth

Bad-60.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, steve harrington is a €12K/yr Amazon Germany market (275K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

steve harrington market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €26K–€35K; units × avg price
Conversion rate: 0.5%
Avg BSR: #1,286
Page quality: 0%
Prime: 89%
Sponsored: 3%
Out of stock: 8.3%
Avg brand age: 33 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

103

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

Funko97%
SKYTEX UK1%
Pyramid International1%
Elbenwald1%
Stranger Things1%

Demand

Weekly Amazon search volume, last 24 weeks — -60.6% search growth over the last 90 days.

Open Trend

Top steve harrington search terms

funko pop keychain51K/yr -31.1%0.2% conv.
funko pop schlüsselanhänger44K/yr -28.5%0.4% conv.
funko keychain13K/yr -14.7%0.7% conv.
funko schlüsselanhänger9K/yr -17.0%0.5% conv.
funko pop anhänger10K/yr -30.8%0.0% conv.
stranger things schlüsselanhänger26K/yr -78.7%0.7% conv.
steve harrington27K/yr -82.9%0.6% conv.
stranger things anhänger12K/yr -76.6%0.8% conv.
steve harrington funko pop20K/yr -85.9%0.3% conv.
stranger things steve13K/yr -80.0%0.9% conv.

All search terms

Top steve harrington products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko POP! Keychain: One Piece - Shanks - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel - Geschenkidee - Offizielles Merchandise

Funko€5.334.6★32 rev

Funko Pop! Keychain: One Piece - Monkey D. Luffy Gear 5- Neuartiger Schlüsselanhänger - Vinyl-Minifigur Zum Sammeln - Strumpffüller - Geschenkidee - Offizielle Handelswaren - Anime Fans

Funko€5.384.7★45 rev

Funko POP! Keychain: Stranger Things Season 5 - Eleven - Neuartiger Schlüsselanhänger - Vinyl-Minifigur Zum Sammeln - Strumpffüller - Geschenkidee - Offizielle Handelswaren

Funko€8.824.9★105 rev

Funko POP! Keychain: Marvel - Spider-Man Brand New Day - Spider-Man - Metallic - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel

Funko€5.434.1★6 rev

Funko POP! Keychain: Sanrio - Hello Kitty - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Funko€7.424.9★93 rev

Newest

by launch date

Funko POP! Keychain: Marvel - Spider-Man Brand New Day - Spider-Man - Metallic - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel

Funko€5.436 rev

2mo ago

Funko Pop! Keychain: One Piece - Monkey D. Luffy Gear 5- Neuartiger Schlüsselanhänger - Vinyl-Minifigur Zum Sammeln - Strumpffüller - Geschenkidee - Offizielle Handelswaren - Anime Fans

Funko€5.3845 rev

4mo ago

Funko POP! Keychain: Netflix - One Piece - Chopper - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel - Geschenkidee - Offizielles Merchandise

Funko€9.2335 rev

5mo ago

Funko POP! Keychain: Lilo & Stitch- Tuber Stitch - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel - Geschenkidee - Offizielles Merchandise

Funko€5.6016 rev

5mo ago

Funko POP! Keychain: One Piece - Shanks - Schlüsselanhänger Origineller Schlüsselring - Sammelbare Minifigur - Kleinigkeit für den Nikolausstiefel - Geschenkidee - Offizielles Merchandise

Funko€5.3332 rev

6mo ago

What buyers say about steve harrington

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Schönes Produkt”

beworben Vs Tatsächliches Produkt30%

“Produkt wie versprochen”

Sammlungsobjekte10%

“Tolle Sammel Figur”

Haltbarkeit8%

“Trotz täglicher Nutzung zeigt er bisher keinerlei Abnutzungserscheinungen”

Design insgesamt5%

“Optisch sehr schön”

Helligkeit/Glanz/Glühen5%

“Die kleinen Schuhe glitzern”

Farbe3%

“die Farben sind kräftig”

Geschenk Zweck3%

“Wundervolles Geschenk 🎁 toll verarbeitet”

Einfache Reinigung2%

“Die Verarbeitung ist wie gewohnt top – saubere Details, nichts schief oder billig gemacht”

Stärke1%

“Der Anhänger ist stabil, leicht und perfekt für Schlüsselbund, Rucksack oder Tasche geeignet”

What buyers complain about

Haltbarkeit50%

“Der Hut hat sich sofort gelöst”

Qualität insgesamt33%

“Schlechte Qualität und rausgeworfenes Geld”

Top return reasons

Gesamtgröße40%

Defekt Material/Teile20%

Produktzustand20%

Materialqualität10%

Geschenk Zweck10%

Common questions

Is steve harrington profitable to sell on Amazon Germany?: The niche generates €12K/yr across 38 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -60.6%. Flapen's verdict: Skip it (30/100).
How competitive is the steve harrington niche?: 5 brands and 103 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in steve harrington?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt. The return rate is 0.6%.
What does it cost to enter the steve harrington niche?: Listings span €4.58–€25.24; the average listing price is €8.80 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.