Steve Harrington

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €12K a year.

Searches, last 12 months

275K

Growth, 90 days vs prior 90

-60.6%

Conversion, latest week

0.5%

Market size, estimated

€12Ka year

Top search term

funko pop keychain51K searches a year

Listings sell for €8.80 on average, from €4.58 to €25.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €8.80 that is €0 to €880 a year per listing.

Average price

€8.80under the $15 to $100 sweet spot

Price range

€4.58–€25.24

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

€0–€880

Returns

0.6%of orders · Amazon Germany median 1.1%

3% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #1,286 within Hobbys. It carries 693 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

3%

Prime listings

89%

Out of stock, average day

8.3%

Average rank

#1,286in Hobbys

Average rating

4.69 starsAmazon Germany average 4.37 stars

Average reviews

693per listing

Listings tracked

38

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months