Is Stem Spielzeug profitable to sell on Amazon Germany?

Flapen scores Stem Spielzeug 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €45K a year across 14 tracked products. Search demand grew -34.1% in the last 90 days.

How competitive is the Stem Spielzeug niche on Amazon Germany?

10 brands and 34 sellers compete in Stem Spielzeug on Amazon Germany. The top 5 Stem Spielzeug products take 69% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Stem Spielzeug?

Stem Spielzeug buyers on Amazon Germany complain most about Montage/Installation, Preis-Leistungs-Verhältnis, and Gesamtgröße. An estimated 0.9% of orders come back.

What does it cost to enter the Stem Spielzeug niche?

Stem Spielzeug sells for €25.49 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €16.82 to €45.36. The average product has 708 reviews, the count a new listing must catch up to.

Stem Spielzeug

Fail

Demand is soft, at -34.1% this quarter, so Stem Spielzeug is a Fail.

Flapen Score: 39
39 / 100Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size: €45K/yr231K searches / yr
90-day growth: -34.1%search demand this quarter
Competition: 69%top-5 click share · 10 brands · 34 sellers

Flapen Score

Stem Spielzeug against its category

The dotted line is the Spielzeug average. Past it, Stem Spielzeug is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Stem Spielzeug market on Amazon at a glance

Shoppers on Amazon Germany searched for Stem Spielzeug 231K times last year and spent an estimated €45K. The top 5 brands take 90% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months: 231K
Growth, 90 days vs prior 90: -34.1%
Conversion, latest week: 0.8%
Market size, estimated: €45Ka year
Top search term: crunch labs96K searches a year

02 · Price

A sale here is worth €25.49.

Listings sell for €25.49 on average, from €16.82 to €45.36. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At €25.49 that is €3K to €6K a year per listing.

Average price: €25.49inside the $15 to $100 sweet spot
Price range: €16.82–€45.36
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 1K–2K
Units per listing a year: 100–250
Revenue per listing a year: €3K–€6K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Experimentieren & Forschen. It carries 708 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #105in Experimentieren & Forschen
Average rating: 4.38 starsAmazon Germany average 4.37 stars
Average reviews: 708per listing
Listings tracked: 14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 63 months

Products

Top Stem Spielzeug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Brand 162%
Brand 212%
Brand 36%
Brand 45%
Brand 55%
Brand 63%
Open — no brand owns it (4 brands, 7%)

Demand

Stem Spielzeug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 4.4× · 7 of 12 months tracked

Search terms

Top Stem Spielzeug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

crunch labs96K/yr -37.0%0.4% conv.
stem23K/yr -22.1%1.1% conv.
crunchlabs11K/yr -24.2%0.4% conv.
stem toys9K/yr +7.3%0.7% conv.
crunch labs box12K/yr -51.4%0.4% conv.
kiwico6K/yr +45.0%0.1% conv.
crunch labs build box5K/yr -35.4%0.4% conv.
adusriz5K/yr -34.8%2.6% conv.
crunchlabs build box6K/yr -39.6%0.4% conv.
stem spielzeug58K/yr -65.9%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Stem Spielzeug

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Spaß/Unterhaltungserlebnis”

19%of negative reviews mention “Montage/Installation”

0.9%of orders come back

“Mini Schrauben, unmöglich für kleine Kinderhändr, Anleitung sehr schlecht und Bilder kaum zu erkennen”

A buyer, on “Montage/Installation”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Stem Spielzeug questions

Answered from the same tracked data.

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