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Stelzen Kinder

Fail

The top 5 brands take 100% of clicks, so Stelzen Kinder is a Fail.

Flapen Score
34
34 / 100
Ranks 1,726 of 2,084 Spielzeug niches · −9 vs the category median of 43
Market size
€104K/yr146K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
97%top-5 click share · 4 brands · 40 sellers

Flapen Score

Stelzen Kinder against its category

The dotted line is the Spielzeug average. Past it, Stelzen Kinder is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stelzen Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Stelzen Kinder 146K times last year and spent an estimated €104K. All 4 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
2.3%
Market size, estimated
€104Ka year
Peak month
March4.1× the quietest month
Top search term
stelzen kinder69K searches a year

02 · Price

A sale here is worth €30.94.

Listings sell for €30.94 on average, from €4.50 to €47.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €30.94 that is €8K to €15K a year per listing.

Average price
€30.94inside the $15 to $100 sweet spot
Price range
€4.50–€47.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€8K–€15K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Sport & Outdoor. It carries 668 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#27in Sport & Outdoor
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
668per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Stelzen Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 28%
  • Brand 34%
  • Brand 43%

Demand

Stelzen Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 4.1×

Search terms

Top Stelzen Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stelzen kinder69K/yr
  • stelzen49K/yr
  • stelzen kinder outdoor9K/yr
  • stelzen für kinder6K/yr
  • holzstelzen4K/yr
  • stelzen holz4K/yr
  • kinder stelzen4K/yr

Reviews and returns

What reviews say buyers love and hate about Stelzen Kinder

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Farbe”
0.3%of orders come back
“Farbe ist nicht festgelegt”
A buyer, on “Farbe”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Stelzen Kinder questions

Answered from the same tracked data.