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Stehaufmännchen Baby

Fail

Demand is soft, at -20.3% this quarter, so Stehaufmännchen Baby is a Fail.

Flapen Score
44
44 / 100
Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 43
Market size
€78K/yr235K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
39%top-5 click share · 14 brands · 150 sellers

Flapen Score

Stehaufmännchen Baby against its category

The dotted line is the Spielzeug average. Past it, Stehaufmännchen Baby is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stehaufmännchen Baby market on Amazon at a glance

Shoppers on Amazon Germany searched for Stehaufmännchen Baby 235K times last year and spent an estimated €78K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
1.6%
Market size, estimated
€78Ka year
Peak month
December3.5× the quietest month
Top search term
hape97K searches a year

02 · Price

A sale here is worth €20.39.

Listings sell for €20.39 on average, from €6.64 to €176.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €20.39 that is €0 to €2K a year per listing.

Average price
€20.39inside the $15 to $100 sweet spot
Price range
€6.64–€176.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #570 within Baby- & Kleinkindspielzeug. It carries 2,886 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
98%
Out of stock, average day
2.0%
Average rank
#570in Baby- & Kleinkindspielzeug
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
2,886per listing
Listings tracked
44

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stehaufmännchen Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

150

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

39%

Top 20: 75%

Open market

8%

  • Brand 157%
  • Brand 213%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (8 brands, 8%)

Demand

Stehaufmännchen Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Stehaufmännchen Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hape97K/yr
  • stehaufmännchen33K/yr
  • stehaufmännchen baby41K/yr
  • hape spielzeug41K/yr
  • hape spielzeug ab 1 jahr9K/yr
  • steh auf spielzeug baby7K/yr
  • stehauffigur baby8K/yr

Reviews and returns

What reviews say buyers love and hate about Stehaufmännchen Baby

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Spaß/Unterhaltungserlebnis”
12%of negative reviews mention “Haltbarkeit”
1.5%of orders come back
“Schnell defekt”
A buyer, on “Haltbarkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stehaufmännchen Baby questions

Answered from the same tracked data.