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Star Wars Vintage Collection

Fail

The top 5 brands take 99% of clicks, so Star Wars Vintage Collection is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€66K/yr373K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
23%top-5 click share · 8 brands · 238 sellers

Flapen Score

Star Wars Vintage Collection against its category

The dotted line is the Spielzeug average. Past it, Star Wars Vintage Collection is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Vintage Collection market on Amazon at a glance

Shoppers on Amazon Germany searched for Star Wars Vintage Collection 373K times last year and spent an estimated €66K. The top 5 brands take 99% of clicks. Demand peaks in May–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €66K a year.

Searches, last 12 months
373K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
0.7%
Market size, estimated
€66Ka year
Peak month
November3.0× the quietest month
Top search term
star wars vintage collection226K searches a year

02 · Price

A sale here is worth €26.59.

Listings sell for €26.59 on average, from €7.86 to €124.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €26.59 that is €0 to €3K a year per listing.

Average price
€26.59inside the $15 to $100 sweet spot
Price range
€7.86–€124.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,612 within Hobbys. It carries 352 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
95%
Out of stock, average day
3.6%
Average rank
#1,612in Hobbys
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
352per listing
Listings tracked
79

04 · Newcomers

6 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
6Amazon's first-year sales bar
Average brand age
46 months

Products

Top Star Wars Vintage Collection products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

8 flat

Sellers

238

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

23%

Top 20: 58%

Open market

1%

  • Brand 183%
  • Brand 211%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 60%
  • Open — no brand owns it (2 brands, 1%)

Demand

Star Wars Vintage Collection search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Star Wars Vintage Collection search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars vintage collection226K/yr
  • star wars the vintage collection36K/yr
  • stormtrooper20K/yr
  • star wars vintage collection 3.7517K/yr
  • star wars vintage16K/yr
  • star wars figuren 9 5cm13K/yr
  • stormtrooper figur12K/yr
  • star wars figuren 30 cm8K/yr
  • star wars kenner8K/yr
  • star wars stormtrooper6K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Vintage Collection

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Sammlungsobjekte”
26%of negative reviews mention “Preis-Leistungs-Verhältnis”
2.2%of orders come back
“dafür teuerer.”
A buyer, on “Preis-Leistungs-Verhältnis”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Star Wars Vintage Collection questions

Answered from the same tracked data.