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Star Wars Unlimited

Fail

The top 5 brands take 100% of clicks, so Star Wars Unlimited is a Fail.

Flapen Score
47
47 / 100
Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43
Market size
€73K/yr74K searches / yr
90-day growth
+14.0%search demand this quarter
Competition
45%top-5 click share · 3 brands · 69 sellers

Flapen Score

Star Wars Unlimited against its category

The dotted line is the Spielzeug average. Past it, Star Wars Unlimited is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Unlimited market on Amazon at a glance

Shoppers on Amazon Germany searched for Star Wars Unlimited 74K times last year and spent an estimated €73K. All 3 brands take every click. Demand peaks in Jul–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+14.0%
Conversion, latest week
2.1%
Market size, estimated
€73Ka year
Peak month
November1.7× the quietest month
Top search term
star wars unlimited54K searches a year

02 · Price

A sale here is worth €46.47.

Listings sell for €46.47 on average, from €15.97 to €122.65. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €46.47 that is €0 to €5K a year per listing.

Average price
€46.47inside the $15 to $100 sweet spot
Price range
€15.97–€122.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

3% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #589 within Hobbys. It carries 54 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
3%
Prime listings
84%
Out of stock, average day
2.3%
Average rank
#589in Hobbys
Average rating
4.75 starsAmazon Germany average 4.37 stars
Average reviews
54per listing
Listings tracked
31

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Star Wars Unlimited products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

0%

  • Brand 166%
  • Brand 230%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Star Wars Unlimited search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Star Wars Unlimited

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Design insgesamt”
50%of negative reviews mention “Gesamt anzeigen”
0.6%of orders come back
“TCG Display halt”
A buyer, on “Gesamt anzeigen”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Star Wars Unlimited questions

Answered from the same tracked data.