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Star Wars Spielzeug

Fail

The top 5 brands take 100% of clicks, so Star Wars Spielzeug is a Fail.

Flapen Score
33
33 / 100
Ranks 1,783 of 2,084 Spielzeug niches · −10 vs the category median of 43
Market size
€45K/yr117K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
77%top-5 click share · 5 brands · 299 sellers

Flapen Score

Star Wars Spielzeug against its category

The dotted line is the Spielzeug average. Past it, Star Wars Spielzeug is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Spielzeug market on Amazon at a glance

Shoppers on Amazon Germany searched for Star Wars Spielzeug 117K times last year and spent an estimated €45K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
2.4%
Market size, estimated
€45Ka year
Top search term
star wars spielzeug56K searches a year

02 · Price

A sale here is worth €16.14.

Listings sell for €16.14 on average, from €5.56 to €42.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €16.14 that is €2K to €4K a year per listing.

Average price
€16.14inside the $15 to $100 sweet spot
Price range
€5.56–€42.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #415 within Bau- & Konstruktionsspielzeug. It carries 1,606 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#415in Bau- & Konstruktionsspielzeug
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
1,606per listing
Listings tracked
14

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Star Wars Spielzeug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

299

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 215%
  • Brand 33%
  • Brand 43%
  • Brand 53%

Search terms

Top Star Wars Spielzeug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars spielzeug56K/yr
  • lego 754497K/yr
  • star wars figuren 30 cm8K/yr
  • lego star wars captain rex8K/yr
  • captain rex7K/yr
  • star wars sammelfiguren5K/yr
  • lego captain rex4K/yr
  • 75449 lego star wars2K/yr
  • 754492K/yr
  • captain rex lego3K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Spielzeug

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Preis-Leistungs-Verhältnis”
36%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.5%of orders come back
“Die UVP ist ein schlechter Scherz, bitte nicht mehr als 7€ dafür ausgeben, selbst die sind schon richtig viel Geld für das, was man bekommt”
A buyer, on “Preis-Leistungs-Verhältnis”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Star Wars Spielzeug questions

Answered from the same tracked data.