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Star Wars Schlüsselanhänger

Fail

The top 5 brands take 100% of clicks, so Star Wars Schlüsselanhänger is a Fail.

Flapen Score
26
26 / 100
Ranks 2,021 of 2,084 Spielzeug niches · −17 vs the category median of 43
Market size
€32K/yr296K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
80%top-5 click share · 5 brands · 74 sellers

Flapen Score

Star Wars Schlüsselanhänger against its category

The dotted line is the Spielzeug average. Past it, Star Wars Schlüsselanhänger is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Schlüsselanhänger market on Amazon at a glance

Shoppers on Amazon Germany searched for Star Wars Schlüsselanhänger 296K times last year and spent an estimated €32K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
1.2%
Market size, estimated
€32Ka year
Peak month
December2.3× the quietest month
Top search term
lego schlüsselanhänger170K searches a year

02 · Price

A sale here is worth €9.12.

Listings sell for €9.12 on average, from €4.67 to €21.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €9.12 that is €912 to €2K a year per listing.

Average price
€9.12under the $15 to $100 sweet spot
Price range
€4.67–€21.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€912–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #220 within Bau- & Konstruktionsspielzeug. It carries 717 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#220in Bau- & Konstruktionsspielzeug
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
717per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Star Wars Schlüsselanhänger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 53%

Demand

Star Wars Schlüsselanhänger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Star Wars Schlüsselanhänger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego schlüsselanhänger170K/yr
  • schlüsselanhänger lego44K/yr
  • lego anhänger38K/yr
  • lego keychain25K/yr
  • lego herz schlüsselanhänger11K/yr
  • lego anhänger schlüssel6K/yr
  • lego schlüsselanhänger herz3K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Schlüsselanhänger

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.6%of orders come back
“für den Preis. weiß ich nicht”
A buyer, on “Preis-Leistungs-Verhältnis”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Star Wars Schlüsselanhänger questions

Answered from the same tracked data.