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Stapelspiel

Fail

The top 5 brands take 100% of clicks, so Stapelspiel is a Fail.

Flapen Score
29
29 / 100
Ranks 1,959 of 2,084 Spielzeug niches · −14 vs the category median of 43
Market size
€94K/yr219K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
79%top-5 click share · 5 brands · 117 sellers

Flapen Score

Stapelspiel against its category

The dotted line is the Spielzeug average. Past it, Stapelspiel is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stapelspiel market on Amazon at a glance

Shoppers on Amazon Germany searched for Stapelspiel 219K times last year and spent an estimated €94K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €94K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
4.3%
Market size, estimated
€94Ka year
Peak month
December3.2× the quietest month
Top search term
amigo spiele50K searches a year

02 · Price

A sale here is worth €10.00.

Listings sell for €10.00 on average, from €4.32 to €16.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At €10.00 that is €13K to €15K a year per listing.

Average price
€10.00under the $15 to $100 sweet spot
Price range
€4.32–€16.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
€13K–€15K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #222 within Brettspiele. It carries 1,983 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#222in Brettspiele
Average rating
4.71 starsAmazon Germany average 4.37 stars
Average reviews
1,983per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Stapelspiel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 215%
  • Brand 39%
  • Brand 44%
  • Brand 53%

Demand

Stapelspiel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Stapelspiel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amigo spiele50K/yr
  • speed cups32K/yr
  • speed cups spiel16K/yr
  • stapelspiel24K/yr
  • amigo12K/yr
  • tier auf tier haba9K/yr
  • amigo kartenspiel10K/yr
  • stapelspiele9K/yr
  • tier auf tier8K/yr
  • packesel spiel9K/yr

Reviews and returns

What reviews say buyers love and hate about Stapelspiel

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Spaß/Unterhaltungserlebnis”
22%of negative reviews mention “Magnetische Stärke/Adsorption”
0.7%of orders come back
“Beim letzten Kauf von 2 Stück merke ich, die haben die Magnete weggelassen”
A buyer, on “Magnetische Stärke/Adsorption”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stapelspiel questions

Answered from the same tracked data.