76
squishy
Worth a lookShows beatable incumbent ratings (3.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.2★avg incumbent rating — lower means beatable quality
Growth
Incredible+258.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Great292.32avg incumbent reviews — the moat a new listing must climb
Market size
Good€747K€747K/yr · 6.6M searches
Avg price
Okay€10.91avg listing price — sweet spot $15–$100
Price range
Okay€1.65–€23.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale