Squishy

Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +258.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €747K a year.

Searches, last 12 months

6.6M

Growth, 90 days vs prior 90

+258.7%

Conversion, latest week

1.0%

Market size, estimated

€747Ka year

Peak month

June7.8× the quietest month

Top search term

squishy3.0M searches a year

Listings sell for €10.91 on average, from €1.65 to €23.91. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At €10.91 that is €8K to €11K a year per listing.

Average price

€10.91under the $15 to $100 sweet spot

Price range

€1.65–€23.91

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

80K–100K

Units per listing a year

750–1,000

Revenue per listing a year

€8K–€11K

Returns

0.9%of orders · Amazon Germany median 1.1%

91% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #214 within Party- & Scherzartikel. It carries 292 reviews at 3.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

71%

Out of stock, average day

19.8%

Average rank

#214in Party- & Scherzartikel

Average rating

3.21 starsAmazon Germany average 4.37 stars

Average reviews

292per listing

Listings tracked

68

57 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

57

Successful launches

30Amazon's first-year sales bar

Average brand age

21 months