Squishmallow Weihnachten
FailThe top 5 brands take 100% of clicks, so Squishmallow Weihnachten is a Fail.
- Flapen Score
- 32 / 100Ranks 1,833 of 2,084 Spielzeug niches · −11 vs the category median of 4332
- Market size
- €39K/yr78K searches / yr
- 90-day growth
- -42.7%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 51 sellers
Flapen Score
Squishmallow Weihnachten against its category
The dotted line is the Spielzeug average. Past it, Squishmallow Weihnachten is stronger. Inside it, weaker.
Market
The Squishmallow Weihnachten market on Amazon at a glance
Shoppers on Amazon Germany searched for Squishmallow Weihnachten 78K times last year and spent an estimated €39K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -42.7%
- Conversion, latest week
- 3.3%
- Market size, estimated
- €39Ka year
- Top search term
- squishmallow stitch22K searches a year
02 · Price
A sale here is worth €15.41.
Listings sell for €15.41 on average, from €10.74 to €25.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €15.41 that is €0 to €2K a year per listing.
- Average price
- €15.41inside the $15 to $100 sweet spot
- Price range
- €10.74–€25.86
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #2,133 within Plüsch-Spielzeug. It carries 1,421 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 21.6%
- Average rank
- #2,133in Plüsch-Spielzeug
- Average rating
- 4.76 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,421per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Squishmallow Weihnachten products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Brand 169%
- Brand 217%
- Brand 313%
- Brand 42%
- Open — no brand owns it (0%)
Demand
Squishmallow Weihnachten search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 3.7× · 7 of 12 months tracked
Search terms
Top Squishmallow Weihnachten search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squishmallow stitch22K/yr
- stitch squishmallow14K/yr
- squishmallows stitch3K/yr
- squishmallow weihnachten32K/yr
- squishmallows weihnachten7K/yr
Reviews and returns
What reviews say buyers love and hate about Squishmallow Weihnachten
We read the reviews and the return reasons for every product selling here.
“Nicht ganz weil für ein Teenager ist sie doch etwas zu klein die Tasche”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squishmallow Weihnachten questions
Answered from the same tracked data.








