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Squishmallow Weihnachten

Fail

The top 5 brands take 100% of clicks, so Squishmallow Weihnachten is a Fail.

Flapen Score
32
32 / 100
Ranks 1,833 of 2,084 Spielzeug niches · −11 vs the category median of 43
Market size
€39K/yr78K searches / yr
90-day growth
-42.7%search demand this quarter
Competition
64%top-5 click share · 4 brands · 51 sellers

Flapen Score

Squishmallow Weihnachten against its category

The dotted line is the Spielzeug average. Past it, Squishmallow Weihnachten is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squishmallow Weihnachten market on Amazon at a glance

Shoppers on Amazon Germany searched for Squishmallow Weihnachten 78K times last year and spent an estimated €39K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-42.7%
Conversion, latest week
3.3%
Market size, estimated
€39Ka year
Top search term
squishmallow stitch22K searches a year

02 · Price

A sale here is worth €15.41.

Listings sell for €15.41 on average, from €10.74 to €25.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €15.41 that is €0 to €2K a year per listing.

Average price
€15.41inside the $15 to $100 sweet spot
Price range
€10.74–€25.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #2,133 within Plüsch-Spielzeug. It carries 1,421 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
21.6%
Average rank
#2,133in Plüsch-Spielzeug
Average rating
4.76 starsAmazon Germany average 4.37 stars
Average reviews
1,421per listing
Listings tracked
15

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Squishmallow Weihnachten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 217%
  • Brand 313%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Squishmallow Weihnachten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 3.7× · 7 of 12 months tracked

Search terms

Top Squishmallow Weihnachten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squishmallow stitch22K/yr
  • stitch squishmallow14K/yr
  • squishmallows stitch3K/yr
  • squishmallow weihnachten32K/yr
  • squishmallows weihnachten7K/yr

Reviews and returns

What reviews say buyers love and hate about Squishmallow Weihnachten

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Weiches Gefühl”
100%of negative reviews mention “Gesamtgröße”
1.1%of orders come back
“Nicht ganz weil für ein Teenager ist sie doch etwas zu klein die Tasche”
A buyer, on “Gesamtgröße”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Squishmallow Weihnachten questions

Answered from the same tracked data.